
Good points
- 55% meat
- One main animal protein: beef
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Raw beef (21%), beef meal (19%), raw beef liver (14%), sweet potato, whole chickpeas… All ingredients
Label checked- Meat
- 55%
- Protein, dry weight
- 35%
- Carbs, dry weight
- ~30%
- kcal/100 g
- 344
Ingredients
Listed first: Raw beef. 55% of the recipe is declared meat.
- Meat 55%
- Plants 4%
- Other 11%
- No amount given 31%
Raw beef (21%), beef meal (19%), raw beef liver (14%), sweet potato, whole chickpeas, beef fat (7%), whole lentils, fresh whole pumpkin (4%), fish oil (3%), lentil fibre, raw beef kidney (0.5%), raw beef tripe (0.5%), salt, dried kelp, fresh whole butternut squash, yeast (Saccharomyces cerevisiae), whole cranberries, whole blueberries, dried chicory root, turmeric, althea root, rosehips and juniper berries
Meat named animal protein
Additives
per kg: Choline chloride: 1,250mg choline Taurine: 1,485mg Zinc proteinate: 150mg Copper proteinate: 5mg Vitamin B1: 100mg Vitamin B2: 20mg Vitamin B3: 200mg Vitamin B5: 60mg Vitamin B6: 35mg Vitamin B9: 7mg Vitamin B12: 0.2mg Vitamin A: 11,250 IU Vitamin D3: 1,500 IU Vitamin E: 525 IU. Technological additives per kg: Tocopherol extracts from vegetable oils: 121mg Citric acid: 40mg. Sensory additives per kg: Rosemary extract: 82.5mg
How we read this label
First ingredient: “Raw beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Raw beef (21%) | Named meat | 21% |
| beef meal (19%) | Named meat | 19% |
| raw beef liver (14%) | Named meat | 14% |
| sweet potato | Vegetable, fruit or plant | Not given |
| whole chickpeas | Vegetable, fruit or plant | Not given |
| beef fat (7%) | Fat, stock, extract or other processed ingredient | 7% |
| whole lentils | Vegetable, fruit or plant | Not given |
| fresh whole pumpkin (4%) | Vegetable, fruit or plant | 4% |
| fish oil (3%) | Fat, stock, extract or other processed ingredient | 3% |
| lentil fibre | Vegetable, fruit or plant | Not given |
| raw beef kidney (0.5%) | Named meat | 0.5% |
| raw beef tripe (0.5%) | Named meat | 0.5% |
| salt | Other | Not given |
| dried kelp | Vegetable, fruit or plant | Not given |
| fresh whole butternut squash | Vegetable, fruit or plant | Not given |
| yeast (Saccharomyces cerevisiae) | Other | Not given |
| whole cranberries | Vegetable, fruit or plant | Not given |
| whole blueberries | Vegetable, fruit or plant | Not given |
| dried chicory root | Vegetable, fruit or plant | Not given |
| turmeric | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 35% and carbs about 30%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 31% | 35% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 17% | 19% |
| Carbohydrate | ~26% | ~30% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 4% | 4.5% |
| Ash | 10% | 11% |
| Moisture | 12% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 49
The kind of meat scored best (12.9 of 15). How it’s made scored lowest (5 of 20).
How much meat?
21.8 / 45 points- Meat on the label19.3 / 35 points
55% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.5 / 10 points
Protein is 35.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
10.2 / 20 pointsEstimated carbohydrate: About 29.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
12.9 / 15 points- How the meat is listed9.9 / 12 points
The label lists the meat as fresh and meal, which earns 83% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 30% to 19% by dry weight, and protein is about 45%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 24 ingredients.
24 ingredients with nothing flagged
Animal fats, beef, blueberries, chickpeas, chicory root extract, choline chloride, cranberries, fish oil, kidney (animal organ), lentil fibre, lentils, liver (animal organ), marshmallow root, pumpkin, rosehips, rosemary, salt (sodium chloride), seaweed, sweet potato, tocopherols (vitamin E), tripe, turmeric, yeast
We couldn’t read an amount we can check on the label, so no points were taken: copper
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, beef, blueberries, chickpeas, chicory root extract, cranberries, fish oil, kidney (animal organ), lentil fibre, lentils, liver (animal organ), pumpkin, rosehips, rosemary, seaweed, sweet potato, tripe, turmeric, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Blueberries, chickpeas, chicory root extract, choline chloride, cranberries, kidney (animal organ), lentil fibre, lentils, liver (animal organ), pumpkin, rosehips, salt (sodium chloride), seaweed, tripe, turmeric, yeast
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- EFSA 2020 (PMC7448085)Turmeric
- EFSA FEEDAP (PMC13063795)Cranberries
- FSA register of feed additives (GB)Marshmallow root
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 10 to 29 points higher.

- Meat
- 100% this food 55%
+29 pointsCompare

- Meat
- 78.5% this food 55%
- Carbs
- about 22% this food about 30%
+14 pointsCompare

- Meat
- 78% this food 55%
- Carbs
- about 8% this food about 30%
+11 pointsCompare

- Meat
- 79.5% this food 55%
- Carbs
- about 33% this food about 30%
+10 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 28 Sep 2026.
Page we read, saved 28 Sep 2026: Healthy Pet Store.
Score method v6.1.0 · ingredient notes v2.4.0
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