1 price from Embark on Raw
RawCompletePuppyGrain-free
ExcellentTied 120th of 258 raw foods
Good points
- 91% meat
- Low starch, about 8% carbs
- Raw, the least processed
Worth knowing
- Some meat not named by animal
First ingredients: Chicken 66% including approx. 10% minced bone Heart 10%, Lamb 10%, Liver 5%, Apple 3%, Carrot 3%… All ingredients
Label checked- Meat
- 91%
- Protein, dry weight
- 51%
- Carbs, dry weight
- ~8%
- kcal/100 g
- 112
Ingredients
Listed first: Chicken including approx. minced bone. 91% of the recipe is declared meat.
- Meat 91%
- Plants 7%
- Other 2%
Chicken 66% including approx. 10% minced bone Heart 10%, Lamb 10%, Liver 5%, Apple 3%, Carrot 3%, Dicalcium phosphate, vitamins and minerals 2%, Spinach 1%
Meat named animal protein
How we read this label
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken 66% including approx. 10% minced bone | Named meat | 66% |
| Heart 10% | Organ meat | 10% |
| Lamb 10% | Named meat | 10% |
| Liver 5% | Organ meat | 5% |
| Apple 3% | Vegetable, fruit or plant | 3% |
| Carrot 3% | Vegetable, fruit or plant | 3% |
| Dicalcium phosphate | Other | Not given |
| vitamins and minerals 2% | Other | 2% |
| Spinach 1% | Vegetable, fruit or plant | 1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 51% and carbs about 8%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 14% | 51% |
| within the usual 42 to 56% for raw foods | ||
| Fat | 6.5% | 24% |
| Carbohydrate | ~2.1% | ~7.7% |
| within the usual 0 to 8% for raw foods | ||
| Fibre | 0.4% | 1.5% |
| Ash | 4.3% | 16% |
| Moisture | 72.7% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the raw foods we rate.
Energy112 kcal/100 gCalculated from the analysis.
Why it scores 88
How it’s made scored best (20 of 20). Meat scored lowest (37.1 of 45).
How much meat?
37.1 / 45 points- Meat on the label31.9 / 35 points
91% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5.2 / 10 points
Protein is 51.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
17.4 / 20 pointsEstimated carbohydrate: About 7.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
20 / 20 pointsHow it’s made: Raw: 20 of 20.
What kind of meat?
14 / 15 points- How the meat is listed11 / 12 points
The label lists the meat as fresh and unnamed fresh, which earns 92% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other raw foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 7 ingredients. 1 is not in our ingredient database yet.
7 ingredients with nothing flagged
Apples, carrot, chicken, lamb, liver (animal organ), minerals, spinach
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, carrot, chicken, lamb, liver (animal organ), minerals, spinach
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, liver (animal organ), spinach
1 not in our ingredient database yet
Dicalcium phosphate
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Embark on Raw. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Embark on Raw454g · £2.24 | 454g | £2.24 | £4.93/kg | Visit |
Your dog
Cost per day and grams for your dog
Alternatives
3 raw foods score 8 to 9 points higher and cost up to 16% more.
- Meat
- 100% this food 91%
- Price
- 16% more per kg
+9 pointsCompare
- Meat
- 100% this food 91%
- Carbs
- about 2% this food about 8%
- To feed
- 18% less per 1,000 kcal
+8 pointsCompare
- Meat
- 100% this food 91%
- Carbs
- about 0% this food about 8%
- To feed
- 9% less per 1,000 kcal
+8 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Embark on Raw.
Score method v6.1.0 · ingredient notes v2.4.0
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