2 prices from Ambassador Dog Food

Ambassador Dog FoodCompare

Ambassador Maintenance Complete Dog Food - 2 Bags

DryCompleteAdultContains grain
17/ 100
WeakTied 1,025th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

  • No ingredient deductions
  • Meat amount not given
  • About 61% carbs (dry weight)
  • Meat not named by animal

First ingredients: Whole Cereal, Meat Meal, Soya Oil, Vitamins and Minerals All ingredients

Label taken from the maker’s website
Meat
Not on label
Protein, dry weight
20%
Carbs, dry weight
~61%
kcal/100 g
305

Ingredients

Listed first: Whole Cereal. The label gives no meat figure.

Whole Cereal, Meat Meal, Soya Oil, Vitamins and Minerals

Meat animal not namedGrain cereals

From the maker’s website, checked 28 Sep 2026.

Additives

Vitamin A, Vitamin D, Vitamin E, Ferrous Sulphate, Monohydrate, Cupric Sulphate Monohydrate, Manganous Oxide, Zinc Oxide, Sodium Selenite

How we read this label

First ingredient: “Whole Cereal”. It isn’t a named meat or fish.

On the labelWe read it asShare on the label
Whole CerealVegetable, fruit or plantNot given
Meat MealMeat, animal not namedNot given
Soya OilFat, stock, extract or other processed ingredientNot given
Vitamins and MineralsOtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 20% and carbs about 61%, with the water taken out.

As soldDry weight
Protein18%20%
below the usual 26 to 32% for dry foods
Fat6%6.7%
Carbohydrate~55%~61%
above the usual 39 to 50% for dry foods
Fibre3.5%3.9%
Ash8%8.9%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy305 kcal/100 gCalculated from the analysis.

Why it scores 17

How it’s made scored best (6 of 20). Starch scored lowest (0 of 20).

  1. How much meat?

    8.8 / 45
    • Meat on the label8.8 / 35

      Meat is listed without saying which animal, and the label doesn’t say how much, so a quarter of the points.

    • Protein level0 / 10

      Protein is 20% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    0 / 20

    About 60.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20

    Extruded kibble: 6 of 20.

  4. What kind of meat?

    3 / 15
    • How the meat is listed3 / 12

      The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 1,025th of 1,171 dry foods. 22 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 61% to 39% by dry weight, and protein is about 34%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 12 ingredients. 1 is not in our ingredient database yet.

12 ingredients with nothing flagged

Cereals, minerals, processed animal protein, soya oil, tocopherols (vitamin E)

Allowed up to a legal maximum, none declared above it: vitamin D3 (cholecalciferol)

We couldn’t read an amount we can check on the label, so no points were taken: copper, iron, manganese, selenium, vitamin A (retinyl acetate), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Monohydrate

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Ambassador Dog Food. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Ambassador Dog Food12kg · £23.0012kg£23.00£1.92/kgCheapest in stockVisit
Ambassador Dog FoodPack size not stated · £44.00Pack size not stated£44.00£3.67/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Ambassador Dog Food12kg£23.00£1.92/kg
4 Oct 2026Ambassador Dog FoodPack size not stated£44.00£3.67/kg
28 Sep 2026Ambassador Dog Food12kg£23.00£1.92/kg
28 Sep 2026Ambassador Dog FoodPack size not stated£44.00£3.67/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 32 points higher at the same price or less.

Compare side by side →
Carbs
about 33% this food about 61%
To feed
30% less per 1,000 kcal

+32 points

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Ambassador Dog Food (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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Picking a breed suggests a typical adult weight; you can still adjust it below.
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Anything to leave out?Checked against the whole ingredient list.
What matters most?Foods the maker made for it come first.