6 prices from Zooplus UK
DryCompleteAdultGrain-freeFish oil
Good points
- 74% meat
- No ingredient deductions
- High protein, 39% dry weight
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Chicken (66%, from dried chicken meat), chicken mince (8%), potato starch (6%), dried peas (8%)… All ingredients
Label checked- Meat
- 74%
- Protein, dry weight
- 39%
- Carbs, dry weight
- ~32%
- kcal/100 g
- 357
Ingredients
Listed first: Chicken. 74% of the recipe is declared meat.
- Meat 74%
- Plants 14%
- Other 2.6%
- No amount given 9.4%
Chicken (66%, from dried chicken meat), chicken mince (8%), potato starch (6%), dried peas (8%), poultry oil (2.5%, source of omega-6 fatty acids), beet pulp, poultry sauce, whole egg (from dried eggs), cellulose plant fibres, minerals, vitamins, salmon oil (omega-3 fatty acids, EPA and DHA), dried tomato, dried carrot, chicory extract, alfalfa meal, seaweed/kelp, yeast extract (min. 0.1% purified beta glucan), glucosamine, dimethyl sulphone, chondroitin, carrot, peppermint, paprika powder, turmeric, thyme extract, citrus extract, taurine (1000mg/kg), yucca extract, cranberry, fennel extract, carob bean meal, ginger, rosehip extract, dandelion extract, rosemary oil extract, oregano
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A [retinyl acetate] (19,000 IU), vitamin D3 [cholecalciferol] (2000 IU), vitamin E [alpha-tocopherol-acetate] (640mg), sodium selenite (0.33mg), calcium iodate anhydrous (3.26mg), ferrous sulphate monohydrate (233mg), cupric sulphate pentahydrate (40mg), manganous sulphate monohydrate (94mg), zinc sulphate monohydrate (444mg). Technological additives: Natural antioxidants: mixed tocopherols. Zootechnical additives: To stabilise intestinal flora: E1705 Enterococcus Faecium cernelle 68 [SF68; NCIMB 10415] (1,000,000 KbE).
How we read this label
First ingredient: “Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken (66%, from dried chicken meat) | Named meat | 66% |
| chicken mince (8%) | Named meat | 8% |
| potato starch (6%) | Vegetable, fruit or plant | 6% |
| dried peas (8%) | Vegetable, fruit or plant | 8% |
| poultry oil (2.5%, source of omega-6 fatty acids) | Fat, stock, extract or other processed ingredient | 2.5% |
| beet pulp | Vegetable, fruit or plant | Not given |
| poultry sauce | Fat, stock, extract or other processed ingredient | Not given |
| whole egg (from dried eggs) | Other | Not given |
| cellulose plant fibres | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| vitamins | Other | Not given |
| salmon oil (omega-3 fatty acids, EPA and DHA) | Fat, stock, extract or other processed ingredient | Not given |
| dried tomato | Vegetable, fruit or plant | Not given |
| dried carrot | Vegetable, fruit or plant | Not given |
| chicory extract | Fat, stock, extract or other processed ingredient | Not given |
| alfalfa meal | Vegetable, fruit or plant | Not given |
| seaweed/kelp | Vegetable, fruit or plant | Not given |
| yeast extract (min. 0.1% purified beta glucan) | Fat, stock, extract or other processed ingredient | 0.1% |
| glucosamine | Other | Not given |
| dimethyl sulphone | Other | Not given |
This label lists more than one recipe, so we read the first.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 39% and carbs about 32%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 36% | 39% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 15% | 16% |
| Carbohydrate | ~30% | ~32% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.7% |
| Ash | 9% | 9.8% |
| Moisture | 8% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy357 kcal/100 gCalculated from the analysis.
Why it scores 55
The kind of meat scored best (12 of 15). How it’s made scored lowest (5 of 20).
This label lists more than one recipe, so we scored the first one.
How much meat?
29.1 / 45 points- Meat on the label25.9 / 35 points
74% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.2 / 10 points
Protein is 39.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
9.3 / 20 pointsEstimated carbohydrate: About 32.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 32% to 21% by dry weight, and protein is about 47%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted, none cost points: mint, oregano and yucca extract. 40 flagged nothing.
- 3 noted
- 40 nothing flagged
- 2 not in our ingredient database yet
- MintNoted, no points takenFeed material (herb)
Why it’s noted and sources
Mint can upset a dog's stomach if eaten in large amounts; at the small amounts used in food, EU assessors found it safe.
- OreganoNoted, no points takenFeed material (herb)
Why it’s noted and sources
Can mildly upset a dog's stomach in larger amounts; used in small amounts as a flavouring.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
40 ingredients with nothing flagged
Alfalfa, antioxidants, beet pulp, carob, carrot, cellulose, chicken, chicory root extract, chondroitin, citrus pulp, cranberries, dandelion root, egg, fennel, ginger, glucosamine, minerals, peas, pepper (spice), poultry fat, rosehips, rosemary, salmon oil, seaweed, starch, taurine, thyme, tocopherols (vitamin E), tomato, turmeric, vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, antioxidants, cellulose, chicory root extract, chondroitin, citrus pulp, cranberries, dandelion root, ginger, glucosamine, pepper (spice), poultry fat, rosehips, seaweed, taurine, thyme, tomato, turmeric, vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, antioxidants, beet pulp, carrot, cellulose, chicken, chicory root extract, citrus pulp, cranberries, dandelion root, egg, ginger, minerals, peas, pepper (spice), poultry fat, rosehips, rosemary, salmon oil, seaweed, thyme, tomato, turmeric, yeast
- ASPCA Animal Poison ControlCarob
- ASPCA Animal Poison ControlFennel
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2020 (PMC7448085)Turmeric
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA FEEDAP (PMC7448036)Ginger
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Carob
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Fennel
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Dimethyl sulphone, poultry sauce
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £146.99 | Economy Pack: 2 x 12kg | £146.99 | £6.12/kgCheapest in stock | Visit |
| Zooplus UK12kg · £74.39 | 12kg | £74.39 | £6.20/kg | Visit |
| Zooplus UKEconomy Pack: 2 x 4kg · £56.59 | Economy Pack: 2 x 4kg | £56.59 | £7.07/kg | Visit |
| Zooplus UK4kg · £29.09 | 4kg | £29.09 | £7.27/kg | Visit |
| Zooplus UKEconomy Pack: 2 x 1kg · £17.19 | Economy Pack: 2 x 1kg | £17.19 | £8.60/kg | Visit |
Price has moved by less than 1% since 27 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £74.39 | £6.20/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £9.29 | £9.29/kg |
| 4 Oct 2026 | Zooplus UK | 4kg | £29.09 | £7.27/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 1kg | £17.19 | £8.60/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 4kg | £56.59 | £7.07/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £74.39 (out of stock) | £6.20/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £9.29 | £9.29/kg |
| 27 Sep 2026 | Zooplus UK | 4kg | £28.99 | £7.25/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 1kg | £17.19 | £8.60/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 4kg | £56.39 | £7.05/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 5 to 7 points higher and cost up to 11% more.
- Meat
- 76% this food 74%
- Carbs
- about 21% this food about 32%
- To feed
- 11% more per 1,000 kcal
+7 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 74%
- Carbs
- about 8% this food about 32%
- To feed
- 28% less per 1,000 kcal
+5 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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