AVA Breed Health Pug Dry Dog Food Fish

1 price from Pets at Home

AVA Breed Health Pug Dry Dog Food Fish

DryCompleteAdultGrain-freeFish oil
33/ 100
WeakTop 42% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • No ingredient deductions

Worth knowing

  • Meat not named by animal
  • Added plant protein, starch or fibre

First ingredients: Fish 39.5% (Fish Meal (20.5%), White Fish (19.0%)), Potato (17.3%), Sweet Potato (15.6%), Salmon Oil (7.7%), Beet Pulp (7.0%)… All ingredients

Retailer’s own label, fully checked
Meat
39.5%
Protein, dry weight
28%
Carbs, dry weight
~38%
kcal/100 g
334

Ingredients

Listed first: Fish. 39.5% of the recipe is declared meat.

  • Meat 39.5%
  • Plants 42.5%
  • Other 10.5%
  • No amount given 7.5%

Fish 39.5% (Fish Meal (20.5%), White Fish (19.0%)), Potato (17.3%), Sweet Potato (15.6%), Salmon Oil (7.7%), Beet Pulp (7.0%), Cellulose (2.6%), Brewers Yeast, Salmon Stock (2.2%), Peas, Sunflower Oil, Minerals, Egg, Chicory Inulin (a source of Prebiotic Fructooligosaccharides (0.2%)), Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.14%), Glucosamine (0.07%), Chondroitin Sulphate (0.05%), Mint (0.04%), Yucca Extract (0.025%), Cranberry Extract (0.018%), Pomegranate Extract (0.009%), Green Tea Extract (0.009%)

Meat named animal protein

Additives

Vitamin A 56,000IU, Vitamin D3 2,000IU, Vitamin E 750mg, L-Carnitine 300mg; Trace Elements: Zinc (as Zinc Chelate of Protein Hydrolysates) 100mg, Copper (as Copper (II) Chelate of Amino Acids Hydrate) 10mg, Manganese (as Manganese Chelate of Protein Hydrolysates) 25mg, Iodine (as Calcium Iodate Anhydrous) 1.59mg, Selenium (as Organic form of Selenium produced by Saccharomyces cerevisiae CNCM I-3060 (Selenised yeast inactivated)) 0.2mg. Rosemary Extract Antioxidants

How we read this label

First ingredient: “Fish 39.5%”. It isn’t a named meat or fish.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Fish 39.5% (Fish Meal (20.5%), White Fish (19.0%))Meat, animal not named39.5%
Potato (17.3%)Vegetable, fruit or plant17.3%
Sweet Potato (15.6%)Vegetable, fruit or plant15.6%
Salmon Oil (7.7%)Fat, stock, extract or other processed ingredient7.7%
Beet Pulp (7.0%)Vegetable, fruit or plant7%
Cellulose (2.6%)Vegetable, fruit or plant2.6%
Brewers YeastOtherNot given
Salmon Stock (2.2%)Fat, stock, extract or other processed ingredient2.2%
PeasVegetable, fruit or plantNot given
Sunflower OilFat, stock, extract or other processed ingredientNot given
MineralsOtherNot given
EggOtherNot given
Chicory Inulin (a source of Prebiotic Fructooligosaccharide…Vegetable, fruit or plant0.2%
Yeasts (as a source of Beta-glucans and Prebiotic Mannanoli…Other0.1%
Glucosamine (0.07%)Other0.07%
Chondroitin Sulphate (0.05%)Other0.05%
Mint (0.04%)Vegetable, fruit or plant0.04%
Yucca Extract (0.025%)Fat, stock, extract or other processed ingredient0.025%
Cranberry Extract (0.018%)Fat, stock, extract or other processed ingredient0.018%
Pomegranate Extract (0.009%)Fat, stock, extract or other processed ingredient0.009%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 28% and carbs about 38%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein25%28%
within the usual 26 to 32% for dry foods
Fat15%17%
Carbohydrate~34%~38%
below the usual 39 to 50% for dry foods
Fibre6%6.7%
Ash9.9%11%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy334 kcal/100 gCalculated from the analysis.

Why it scores 33

The kind of meat scored best (6 of 15). How it’s made scored lowest (5 of 20).

  1. How much meat?

    15.1 / 45 points
    • Meat on the label13.8 / 35 points

      39.5% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.3 / 10 points

      Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    7.4 / 20 points

    Estimated carbohydrate: About 37.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.

  4. What kind of meat?

    6 / 15 points
    • How the meat is listed6 / 12 points

      The label lists the meat as unnamed fresh, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 42% of dry foods. 36 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 38% to 25% by dry weight, and protein is about 40%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

2 noted, none cost points: mint and yucca extract. 28 flagged nothing.

  • 2 noted
  • 28 nothing flagged
28 ingredients with nothing flagged

Beet pulp, broth (meat stock), cellulose, chicory root extract, chondroitin, cranberries, egg, fish, glucosamine, green tea extract, l-carnitine, minerals, peas, pomegranate extract, potato, rosemary, salmon oil, sunflower oil, sweet potato, tocopherols (vitamin E), yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

We couldn’t read an amount we can check on the label, so no points were taken: selenium

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Pets at Home1.5kg · £10.79 up 11% since 10 Aug1.5kg£10.79£7.19/kgVisit

Since 10 Aug (3 readings): Pets at Home up 11%.

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Pets at Home1.5kg£10.79£7.19/kg
27 Sep 2026Pets at Home1.5kg£9.71£6.47/kg
10 Aug 2026Pets at Home1.5kg£9.71£6.47/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 26 to 30 points higher and cost up to 19% more.

Compare side by side →
Meat
78.5% this food 39.5%
Carbs
about 22% this food about 38%
To feed
19% more per 1,000 kcal

+30 pointsCompare

Meat
78% this food 39.5%
Carbs
about 8% this food about 38%
To feed
42% less per 1,000 kcal

+27 pointsCompare

Meat
79.5% this food 39.5%
Carbs
about 33% this food about 38%
To feed
6% less per 1,000 kcal

+26 pointsCompare

Meat
76% this food 39.5%
Carbs
about 26% this food about 38%
To feed
21% less per 1,000 kcal

+26 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Pets at Home.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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