
Worth knowing
- Propylene glycol: −5 points
- 14% meat
- About 53% carbs (dry weight)
First ingredients: Grains (55% wholegrain*), meat and animal by-products (15%**), vegetable by-products, oils and fats, vegetable protein extracts… All ingredients
Label checked- Meat
- 14%
- Protein, dry weight
- 23%
- Carbs, dry weight
- ~53%
- kcal/100 g
- 327
Ingredients
Listed first: Grains. 14% of the recipe is declared meat.
- Meat 14%
- Plants 55%
- Other 0.3%
- No amount given 30.7%
Grains (55% wholegrain*), meat and animal by-products (15%**), vegetable by-products, oils and fats, vegetable protein extracts, glycerol, minerals, vegetables*** (0.3% dried pea and 0.3% dried carrot), propylene glycol. *including min. 4% wheat and 4% maize **equivalent to 30% rehydrated meat and animal by products with min. 14% chicken ***equivalent to 4% rehydrated vegetables
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (17500 IU), vitamin D3 (1020 IU), vitamin E (83mg), ferrous sulphate monohydrate (72mg), calcium iodate anhydrous (1.8mg), cupric sulphate pentahydrate (8mg), manganous sulphate monohydrate (5mg), zinc sulphate monohydrate (100mg), sodium selenite (0.17mg). With colourings and antioxidants.
How we read this label
First ingredient: “Grains”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Grains (55% wholegrain*) | Vegetable, fruit or plant | 55% |
| meat and animal by-products (15%, of which 14% dried chicke… | Named meat | 14% |
| vegetable by-products | Vegetable, fruit or plant | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| vegetable protein extracts | Fat, stock, extract or other processed ingredient | Not given |
| glycerol | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| vegetables*** (0.3% dried pea and 0.3% dried carrot) | Vegetable, fruit or plant | 0.3% |
| propylene glycol | Other | Not given |
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Nutrition
Protein 23% and carbs about 53%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 23% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~48% | ~53% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 8% | 8.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 16
The kind of meat scored best (7.8 of 15). Starch scored lowest (2.2 of 20).
How much meat?
5.5 / 45 points- Meat on the label4.9 / 35 points
14% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.6 / 10 points
Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.2 / 20 pointsEstimated carbohydrate: About 53.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
7.8 / 15 points- How the meat is listed7.8 / 12 points
The label lists the meat as an unnamed category and dried, which earns 65% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Propylene glycol (−5).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 53% to 34% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 5 points: propylene glycol. 3 more noted. 15 flagged nothing.
- 1 costs points
- 3 noted
- 15 nothing flagged
- Propylene glycolCosts 5 points
Why it costs points
A moisture-keeper (E1520). Banned in cat food in the US, it is allowed for dogs, where harm has only been seen at very high doses.
- Meat and animal by-productsCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Colourings (not named)Noted, no points taken
The label says colourings but names none and doesn’t call them artificial, so no points were taken.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
15 ingredients with nothing flagged
Cereals, glycerol, minerals, oils and fats, tocopherols (vitamin E), vegetable protein extracts, vegetables
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cereals, glycerol, vegetable protein extracts, vegetables, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Cereals, glycerol, minerals, oils and fats, vegetable protein extracts, vegetables
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 43 to 62 points higher.

- Meat
- 100% this food 14%
+62 pointsCompare

- Meat
- 78.5% this food 14%
- Carbs
- about 22% this food about 53%
+47 pointsCompare

- Meat
- 78% this food 14%
- Carbs
- about 8% this food about 53%
+44 pointsCompare

- Meat
- 79.5% this food 14%
- Carbs
- about 33% this food about 53%
+43 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 10 Aug 2026.
Page we read, saved 10 Aug 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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