
Good points
- No ingredient deductions
- Fresh meat, named by animal
First ingredients: Cereals (35% wholegrains), meat and animal by-prodoucts (20%, of which 4% beef), vegetable protein extracts, glycerol… All ingredients
Ingredients match the maker’s own page- Meat
- 20%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 319
Ingredients
Listed first: Cereals. 20% of the recipe is declared meat.
Cereals (35% wholegrains), meat and animal by-prodoucts (20%, of which 4% beef), vegetable protein extracts, glycerol, oils and fats, minerals, vegetable by-products
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (19,000 IU), vitamin D3 (1100 IU), vitamin E (90mg), iron-(II)-sulphate monohydrate (Fe 78mg), calcium iodate anhydrous (I 1.9mg), copper-(II)-sulphate pentahydrate (Cu 8.7mg), manganous sulphate monohydrate (Mn 5.9mg), zinc sulphate monohydrate (Zn 110mg), sodium selenite (Se 0.19mg).
How we read this label
First ingredient: “Cereals”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Cereals (35% wholegrains) | Vegetable, fruit or plant | 35% |
| meat and animal by-prodoucts (20%, of which 4% beef) | Named meat | 20% |
| vegetable protein extracts | Fat, stock, extract or other processed ingredient | Part of the item above |
| glycerol | Fat, stock, extract or other processed ingredient | Part of the item above |
| oils and fats | Fat, stock, extract or other processed ingredient | Part of the item above |
| minerals | Other | Not given |
| vegetable by-products | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 14% |
| Carbohydrate | ~37% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.9% |
| Ash | 8.5% | 10% |
| Moisture | 15% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 32
The kind of meat scored best (12 of 15). Meat scored lowest (8.6 of 45).
How much meat?
8.6 / 45 points- Meat on the label7 / 35 points
20% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.6 / 10 points
Protein is 29.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.5 / 20 pointsEstimated carbohydrate: About 43.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 28% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: derivatives of vegetable origin. 14 flagged nothing.
- 1 noted
- 14 nothing flagged
- 1 not in our ingredient database yet
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
14 ingredients with nothing flagged
Cereals, glycerol, minerals, oils and fats, tocopherols (vitamin E), vegetable protein extracts
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cereals, glycerol, vegetable protein extracts, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Cereals, glycerol, minerals, oils and fats, vegetable protein extracts
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Meat and animal by-prodoucts
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 27 to 46 points higher.

- Meat
- 100% this food 20%
+46 pointsCompare

- Meat
- 78.5% this food 20%
- Carbs
- about 22% this food about 44%
+31 pointsCompare

- Meat
- 78% this food 20%
- Carbs
- about 8% this food about 44%
+28 pointsCompare

- Meat
- 79.5% this food 20%
- Carbs
- about 33% this food about 44%
+27 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 10 Aug 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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