
Good points
- No ingredient deductions
Worth knowing
- 4% meat
- About 47% carbs (dry weight)
- Some meat not named by animal
First ingredients: Cereals (44% wholegrains*), meat and animal by-products (18%, of which 4% chicken), vegetable protein extracts… All ingredients
Ingredients match the maker’s own page- Meat
- 4%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~47%
- kcal/100 g
- 338
Ingredients
Listed first: Cereals. 4% of the recipe is declared meat.
- Meat 4%
- Plants 45%
- Other 0.2%
- No amount given 50.8%
Cereals (44% wholegrains*), meat and animal by-products (18%, of which 4% chicken), vegetable protein extracts, vegetable by-products, oils and fats, glycerol, vegetables* ** (1% dried spinach, 0.3% dried peas, 0.3% dried carrots), minerals, spirulina* (0.2%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (19,000 IU), vitamin D3 (1100 IU), vitamin E (90mg), iron-(II)-sulphate monohydrate (Fe 72mg), calcium iodate anhydrous (I 1.9mg), copper-(II)-sulphate pentahydrate (Cu 8.7mg), manganous sulphate monohydrate (Mn 5.9mg), zinc sulphate monohydrate (Zn 110mg), sodium selenite (Se 0.19mg).
How we read this label
First ingredient: “Cereals”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Cereals (44% wholegrains*) | Vegetable, fruit or plant | 44% |
| meat and animal by-products (18%, of which 4% chicken) | Named meat | 4% |
| vegetable protein extracts | Fat, stock, extract or other processed ingredient | Part of the item above |
| vegetable by-products | Vegetable, fruit or plant | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| glycerol | Fat, stock, extract or other processed ingredient | Not given |
| vegetables* ** (1% dried spinach, 0.3% dried peas, 0.3% dri… | Vegetable, fruit or plant | 1% |
| minerals | Other | Not given |
| spirulina* (0.2%) | Vegetable, fruit or plant | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 47%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~42% | ~47% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 15
How it’s made scored best (6 of 20). Meat scored lowest (2.7 of 45).
How much meat?
2.7 / 45 points- Meat on the label1.4 / 35 points
4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.3 / 20 pointsEstimated carbohydrate: About 47.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
2.7 / 15 points- How the meat is listed2.7 / 12 points
The label lists the meat as an unnamed category and fresh, which earns 22% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 47% to 30% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: meat and animal by-products, and derivatives of vegetable origin.
- 2 noted
- 16 nothing flagged
- Meat and animal by-productsCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
16 ingredients with nothing flagged
Cereals, glycerol, minerals, oils and fats, spirulina, tocopherols (vitamin E), vegetable protein extracts, vegetables
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cereals, glycerol, spirulina, vegetable protein extracts, vegetables, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Cereals, glycerol, minerals, oils and fats, spirulina, vegetable protein extracts, vegetables
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 44 to 63 points higher.

- Meat
- 100% this food 4%
+63 pointsCompare

- Meat
- 78.5% this food 4%
- Carbs
- about 22% this food about 47%
+48 pointsCompare

- Meat
- 78% this food 4%
- Carbs
- about 8% this food about 47%
+45 pointsCompare

- Meat
- 79.5% this food 4%
- Carbs
- about 33% this food about 47%
+44 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 10 Aug 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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