
Good points
- No ingredient deductions
Worth knowing
- About 47% carbs (dry weight)
- Includes digest or flavouring
First ingredients: Chicken meal (28%), wheat*, corn*, poultry fat, wheat middling… All ingredients
Label checked- Meat
- 28%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~47%
- kcal/100 g
- 337
Ingredients
Listed first: Chicken meal. 28% of the recipe is declared meat.
- Meat 28%
- Plants 1%
- Other 0.2%
- No amount given 70.8%
Chicken meal (28%), wheat*, corn*, poultry fat, wheat middling, dried beet pulp, digest, soya meal, dried chicory root* (1%), minerals, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%). *Natural ingredients
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (21,000 IU), vitamin D3 (1200 IU), vitamin E (100 IU), ferrous sulphate monohydrate (86mg), calcium iodate anhydrous (2.2mg), cupric sulphate pentahydrate (9.5mg), manganous sulphate monohydrate (6.5mg), zinc sulphate monohydrate (120mg), sodium selenite (0.21mg). Antioxidants.
How we read this label
First ingredient: “Chicken meal”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken meal (28%) | Named meat | 28% |
| wheat* | Grain | Not given |
| corn* | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| wheat middling | Grain | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| soya meal | Other | Not given |
| dried chicory root* (1%) | Vegetable, fruit or plant | 1% |
| minerals | Other | Not given |
| dried carrot* (0.07%) | Vegetable, fruit or plant | 0.07% |
| dried spinach* (0.07%) | Vegetable, fruit or plant | 0.07% |
| dried parsley* (0.07%) | Vegetable, fruit or plant | 0.07% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 47%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~42% | ~47% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 8% | 8.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 26
The kind of meat scored best (6 of 15). Starch scored lowest (4.4 of 20).
How much meat?
11.1 / 45 points- Meat on the label9.8 / 35 points
28% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.4 / 20 pointsEstimated carbohydrate: About 46.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 47% to 30% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 22 ingredients.
22 ingredients with nothing flagged
Antioxidants, beet pulp, carrot, chicken, chicory root extract, digest (rendered meat digest), maize (corn), minerals, poultry fat, soya (soybean), spinach, tocopherols (vitamin E), wheat, wheat middlings
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, carrot, chicken, chicory root extract, digest (rendered meat digest), maize (corn), minerals, poultry fat, soya (soybean), spinach, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, digest (rendered meat digest), poultry fat, soya (soybean), spinach, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Wheat middlings
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 33 to 52 points higher.

- Meat
- 100% this food 28%
+52 pointsCompare

- Meat
- 78.5% this food 28%
- Carbs
- about 22% this food about 47%
+37 pointsCompare

- Meat
- 78% this food 28%
- Carbs
- about 8% this food about 47%
+34 pointsCompare

- Meat
- 79.5% this food 28%
- Carbs
- about 33% this food about 47%
+33 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 10 Aug 2026.
Page we read, saved 10 Aug 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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