

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- About 52% carbs (dry weight)
- Includes digest or flavouring
First ingredients: Turkey meal (28%), wheat*, corn*, wheat middling, poultry fat… All ingredients
Ingredients match the maker’s own page- Meat
- 28%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~52%
- kcal/100 g
- 322
Ingredients
Listed first: Turkey meal. 28% of the recipe is declared meat.
- Meat 28%
- Plants 1%
- Other 0.2%
- No amount given 70.8%
Turkey meal (28%), wheat*, corn*, wheat middling, poultry fat, dried beet pulp, dried chicory root* (1%), digest, minerals, fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%). *Natural ingredients
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (18,200 IU), vitamin D3 (1050 IU), vitamin E (85 IU), ferrous sulphate monohydrate (75mg), calcium iodate anhydrous (1.9mg), cupric sulphate pentahydrate (8mg), manganous sulphate monohydrate (5.5mg), zinc sulphate monohydrate (105mg), sodium selenite (0.18mg). Antioxidants.
How we read this label
First ingredient: “Turkey meal”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Turkey meal (28%) | Named meat | 28% |
| wheat* | Grain | Not given |
| corn* | Grain | Not given |
| wheat middling | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| dried chicory root* (1%) | Vegetable, fruit or plant | 1% |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| dried carrot* (0.07%) | Vegetable, fruit or plant | 0.07% |
| dried spinach* (0.07%) | Vegetable, fruit or plant | 0.07% |
| dried parsley* (0.07%) | Vegetable, fruit or plant | 0.07% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 52%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 9% | 10% |
| Carbohydrate | ~47% | ~52% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 8% | 8.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 24
The kind of meat scored best (6 of 15). Starch scored lowest (2.6 of 20).
How much meat?
10.7 / 45 points- Meat on the label9.8 / 35 points
28% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.9 / 10 points
Protein is 25.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.6 / 20 pointsEstimated carbohydrate: About 52.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 52% to 34% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 22 ingredients.
22 ingredients with nothing flagged
Antioxidants, beet pulp, carrot, chicory root extract, digest (rendered meat digest), fish oil, maize (corn), minerals, poultry fat, spinach, tocopherols (vitamin E), turkey, wheat, wheat middlings
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, carrot, chicory root extract, digest (rendered meat digest), fish oil, maize (corn), minerals, poultry fat, spinach, turkey, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, digest (rendered meat digest), poultry fat, spinach, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Wheat middlings
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 2% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 2%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £33.19 | £2.37/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £64.79 | £2.31/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £33.09 | £2.36/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £64.59 | £2.31/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £33.89 | £2.42/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £66.19 | £2.36/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 25 points higher at the same price or less.

- Meat
- 59% this food 28%
- Carbs
- about 33% this food about 52%
- To feed
- 39% less per 1,000 kcal
+25 points
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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