
Good points
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
- Includes digest or flavouring
First ingredients: Turkey meal (25%), wheat*, corn*, soya meal, poultry fat… All ingredients
Ingredients match the maker’s own page- Meat
- 25%
- Protein, dry weight
- 31%
- Carbs, dry weight
- ~42%
- kcal/100 g
- 350
Ingredients
Listed first: Turkey meal. 25% of the recipe is declared meat.
- Meat 25%
- Plants 1%
- Other 0.2%
- No amount given 73.8%
Turkey meal (25%), wheat*, corn*, soya meal, poultry fat, wheat middling, dried beet pulp, corn gluten, digest, dried chicory root* (1%), fish oil, minerals, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%). *Natural ingredients
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (22,600 IU), vitamin D3 (1300 IU), vitamin E (105 IU), ferrous sulphate monohydrate (92mg), calcium iodate anhydrous (2.4mg), cupric sulphate pentahydrate (10mg), manganous sulphate monohydrate (7mg), zinc sulphate monohydrate (130mg), sodium selenite (0.22mg). Antioxidants.
How we read this label
First ingredient: “Turkey meal”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Turkey meal (25%) | Named meat | 25% |
| wheat* | Grain | Not given |
| corn* | Grain | Not given |
| soya meal | Other | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| wheat middling | Grain | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| corn gluten | Fat, stock, extract or other processed ingredient | Not given |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| dried chicory root* (1%) | Vegetable, fruit or plant | 1% |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| dried carrot* (0.07%) | Vegetable, fruit or plant | 0.07% |
| dried spinach* (0.07%) | Vegetable, fruit or plant | 0.07% |
| dried parsley* (0.07%) | Vegetable, fruit or plant | 0.07% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 31% and carbs about 42%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 28% | 31% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~38% | ~42% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 26
The kind of meat scored best (6 of 15). How it’s made scored lowest (4 of 20).
How much meat?
10.7 / 45 points- Meat on the label8.8 / 35 points
25% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.9 / 10 points
Protein is 31.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.9 / 20 pointsEstimated carbohydrate: About 42.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 42% to 24% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 24 ingredients.
24 ingredients with nothing flagged
Antioxidants, beet pulp, carrot, chicory root extract, digest (rendered meat digest), fish oil, maize (corn), maize (corn) gluten, minerals, poultry fat, soya (soybean), spinach, tocopherols (vitamin E), turkey, wheat, wheat middlings
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, carrot, chicory root extract, digest (rendered meat digest), fish oil, maize (corn), minerals, poultry fat, soya (soybean), spinach, turkey, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, digest (rendered meat digest), poultry fat, soya (soybean), spinach, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten, wheat middlings
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 34 to 36 points higher.

- Meat
- 77.5% this food 25%
- Carbs
- about 23% this food about 42%
+36 pointsCompare

- Meat
- 75% this food 25%
- Carbs
- about 18% this food about 42%
+35 pointsCompare

- Meat
- 85% this food 25%
- Carbs
- about 29% this food about 42%
+34 pointsCompare

- Meat
- 78% this food 25%
- Carbs
- about 8% this food about 42%
+34 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 27 Sep 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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