

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- Meat amount not given
- About 53% carbs (dry weight)
- Meat not named by animal
First ingredients: Poultry meat meal, barley, corn, millet, animal fat… All ingredients
Label checked- Meat
- Not on label
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~53%
- kcal/100 g
- 370
Ingredients
Listed first: Poultry meat meal. The label gives no meat figure.
Poultry meat meal, barley, corn, millet, animal fat, rice, dried beet pulp (desugared), meat meal, protein hydrolysate, fish meal, peas, dried yeast (incl. 0.1% mannan oligosaccharides, 0.06% β-glucans), sodium chloride, potassium chloride, green-lipped mussel extract (0.1%), dried chicory
Meat animal not namedGrain cereals
Additives
(per kg): Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1200 IU), vitamin E (70mg), zinc [as zinc oxide] (70mg), zinc [as zinc chelate of amino acids, hydrate] (45mg), copper [as copper(II) sulphate, pentahydrate] (10mg), iodine [as calcium iodate, anhydrous] (2mg), selenium [as sodium selenite] (0.2mg).Ingredients: Dried poultry protein (21%), barley, maize, millet, poultry fat, rice, dried beet pulp (desugared), protein hydrolysate, fish meal, dried peas, dried yeast (0.1% mannan oligosaccharides, 0.06% β-glucans), fish oil, sodium chloride, potassium chloride, green-lipped mussel extract (0.1%), dried chicory. Additives (per kg): Nutritional additives: Vitamin A (12000 IU), vitamin D3 (1200 IU), vitamin B1 (10mg), vitamin B2 (10mg), vitamin B6 (6mg), vitamin B12 (30mcg), biotin (250mcg), pantothenic acid (20mg), niacin (40mg), folic acid (2mg), vitamin C (70mg), choline chloride (1650mg), vitamin E (70mg), zinc [zinc oxide] (70mg), zinc [amino acid zinc chelate hydrate] (45mg), copper [copper-(II)-sulphate pentahydrate] (10mg), iodine [calcium iodate anhydrous] (2mg), selenium [sodium selenite] (0.2mg), iron (150mg) Technological additives: Antioxidants. echnological additives: Antioxidants.
How we read this label
First ingredient: “Poultry meat meal”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry meat meal | Meat, animal not named | Not given |
| barley | Grain | Not given |
| corn | Grain | Not given |
| millet | Grain | Not given |
| animal fat | Fat, stock, extract or other processed ingredient | Not given |
| rice | Grain | Not given |
| dried beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| meat meal | Meat, animal not named | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| fish meal | Meat, animal not named | Not given |
| peas | Vegetable, fruit or plant | Not given |
| dried yeast (incl. 0.1% mannan oligosaccharides, 0.06% β-gl… | Other | 0.1% |
| sodium chloride | Other | Not given |
| potassium chloride | Other | Not given |
| green-lipped mussel extract (0.1%) | Fat, stock, extract or other processed ingredient | 0.1% |
| dried chicory. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 53%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21.5% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~48% | ~53% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 6.3% | 7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 19
How it’s made scored best (5 of 20). Starch scored lowest (2.3 of 20).
How much meat?
9.4 / 45 points- Meat on the label8.8 / 35 points
Meat is listed without saying which animal, and the label doesn’t say how much, so a quarter of the points.
- Protein level0.6 / 10 points
Protein is 23.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.3 / 20 pointsEstimated carbohydrate: About 53% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
3 / 15 points- How the meat is listed3 / 12 points
The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 53% to 32% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 36 flagged nothing.
- 1 noted
- 36 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
36 ingredients with nothing flagged
Animal fats, antioxidants, barley, beet pulp, biotin (vitamin H/B7), chicory root extract, choline chloride, fish, fish oil, folic acid (folate), green-lipped mussel, maize (corn), millet, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potassium chloride, poultry, poultry fat, processed animal protein, rice, salt (sodium chloride), tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, biotin (vitamin H/B7), chicory root extract, choline chloride, fish, folic acid (folate), green-lipped mussel, millet, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry, poultry fat, salt (sodium chloride), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, barley, beet pulp, chicory root extract, fish, fish oil, green-lipped mussel, maize (corn), millet, peas, potassium chloride, poultry, poultry fat, rice, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 15kg | £43.59 | £2.91/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £85.49 | £2.85/kg |
| 27 Sep 2026 | Zooplus UK | 15kg | £43.59 | £2.91/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £85.49 | £2.85/kg |
| 10 Aug 2026 | Zooplus UK | 15kg | £43.39 | £2.89/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £85.09 | £2.84/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 30 points higher at the same price or less.

- Carbs
- about 33% this food about 53%
- To feed
- 43% less per 1,000 kcal
+30 points
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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