2 prices from Zooplus UK
WetCompleteAdultGrain-free
Good points
- Low starch, about 5% carbs
- High protein, 44% dry weight
- Fresh meat, named by animal
Worth knowing
- Iodine: −5 points
- Meat amount not given
First ingredients: Chicken* (Swedish, 60% in chunks), reindeer* (Swedish, 15% in chunks), beef* (Swedish, 15% in chunks), minerals, beet fiber*… All ingredients
Ingredients match the maker’s own page- Meat
- Not on label
- Protein, dry weight
- 44%
- Carbs, dry weight
- ~5%
- kcal/100 g
- 77
Ingredients
Listed first: Chicken. The label gives no meat figure.
Chicken* (Swedish, 60% in chunks), reindeer* (Swedish, 15% in chunks), beef* (Swedish, 15% in chunks), minerals, beet fiber*, yeast*.
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (4.400 IU), vitamin D3 (440 IU), vitamin E [all-rac-α-tocoferyl acetate] (13mg), copper [as copper (II) sulphate pentahydrate] (9mg), manganese [as manganese (II) oxide/manganese (III) oxide] (4mg), zinc [as zinc sulphate, monohydrate] (37mg), iodine [as calcium iodate, monohydrate] (7mg). Technological additives: Cassia gum (1.180mg)
How we read this label
First ingredient: “Chicken*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken* (Swedish, 60% in chunks) | Named meat | Not given |
| reindeer* (Swedish, 15% in chunks) | Named meat | Not given |
| beef* (Swedish, 15% in chunks) | Named meat | Not given |
| minerals | Other | Not given |
| beet fiber* | Vegetable, fruit or plant | Not given |
| yeast*. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 44% and carbs about 5%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 7% | 44% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 5.5% | 34% |
| Carbohydrate | ~0.8% | ~5% |
| below the usual 9 to 21% for wet foods | ||
| Fibre | 0.5% | 3.1% |
| Ash | 2.2% | 14% |
| Moisture | 84% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy77 kcal/100 g
Why it scores 46
Starch scored best (18.3 of 20). Meat scored lowest (12.8 of 45).
How much meat?
12.8 / 45 points- Meat on the label8.8 / 35 points
Meat is named but the label doesn’t say how much, so a quarter of the points.
- Protein level4 / 10 points
Protein is 43.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
18.3 / 20 pointsEstimated carbohydrate: About 5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Iodine (−5).
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 ingredient costs 5 points: iodine. 13 flagged nothing.
- 1 costs points
- 13 nothing flagged
- IodineCosts 5 pointsNutritional additive (trace element)
Within the legal limit, but above the advised level, so it costs 5 points.
13 ingredients with nothing flagged
Beef, beet pulp, cassia gum, chicken, minerals, tocopherols (vitamin E), venison, yeast
Allowed up to a legal maximum, none declared above it: copper, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beef, beet pulp, cassia gum, chicken, minerals, venison, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cassia gum, venison, yeast, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Up 6% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Since 10 Aug (3 readings): Zooplus UK up 6%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6 x 370g | £10.79 | £4.86/kg |
| 4 Oct 2026 | Zooplus UK | 12 x 370g | £20.19 | £4.55/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 370g | £10.29 (out of stock) | £4.64/kg |
| 27 Sep 2026 | Zooplus UK | 12 x 370g | £19.19 | £4.32/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 370g | £10.19 | £4.59/kg |
| 10 Aug 2026 | Zooplus UK | 12 x 370g | £18.99 | £4.28/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 25 to 37 points higher and cost up to 19% more.
- Carbs
- about 4% this food about 5%
- To feed
- 17% more per 1,000 kcal
+37 pointsCompare
- Carbs
- about 4% this food about 5%
- To feed
- 14% less per 1,000 kcal
+27 pointsCompare
- Carbs
- about 3% this food about 5%
- To feed
- 19% more per 1,000 kcal
+27 pointsCompare
- Carbs
- about 3% this food about 5%
- To feed
- 56% less per 1,000 kcal
+25 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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