

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Poultry meat meal (22%), rice (20%), barley, maize, poultry fat… All ingredients
Label checked- Meat
- 22%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 366
Ingredients
Listed first: Poultry meat meal. 22% of the recipe is declared meat.
- Meat 22%
- Grain 20%
- Other 26%
- No amount given 32%
Poultry meat meal (22%), rice (20%), barley, maize, poultry fat, meat meal, dried beet pulp, maize gluten, protein hydrolysate, peas (dried), dried brewer’s yeast, fish oil, sodium chloride, mussel meat meal (green-lipped mussel), potassium chloride
Meat animal not namedGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 11750 IU, vitamin D3 1125 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 150mg, vitamin B1 (as thiamine mononitrate) 10mg, vitamin B2 (as riboflavin) 10mg, vitamin B6 (as pyridoxine hydrochloride) 6mg, vitamin B12 (as cyanocobalamin) 40mcg, niacinamide 40mg, pantothenic acid (as calcium-D-pantothenate) 20mg, folic acid 2mg, biotin (as D(+)-biotin) 250mg, choline chloride 1700mg, zinc (as zinc oxide) 70mg, zinc (as zinc chelate of amino acids hydrate) 45mg, copper (as cupric sulphate, pentahydrate) 10mg, iodine (as calcium iodate, anhydrous) 2mg, selenium (as sodium selenite) 0.2mg, L-carnitine 500mg Technological additives: Antioxidants
How we read this label
First ingredient: “Poultry meat meal”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry meat meal (22%) | Meat, animal not named | 22% |
| rice (20%) | Grain | 20% |
| barley | Grain | Not given |
| maize | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| meat meal | Meat, animal not named | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| maize gluten | Fat, stock, extract or other processed ingredient | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| peas (dried) | Vegetable, fruit or plant | Not given |
| dried brewer’s yeast | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| sodium chloride | Other | Not given |
| mussel meat meal (green-lipped mussel) | Named meat | Not given |
| potassium chloride Protein/fat: 26.0% | Fat, stock, extract or other processed ingredient | 26% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 16% | 18% |
| Carbohydrate | ~40% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 5.9% | 6.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 22
Starch scored best (5.3 of 20). How it’s made scored lowest (4 of 20).
How much meat?
9.2 / 45 points- Meat on the label7.7 / 35 points
22% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.3 / 20 pointsEstimated carbohydrate: About 44% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
3.7 / 15 points- How the meat is listed3.7 / 12 points
The label lists the meat as unnamed meal and meal, which earns 31% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 27% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 30 flagged nothing.
- 1 noted
- 30 nothing flagged
- 1 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
30 ingredients with nothing flagged
Antioxidants, barley, beet pulp, biotin (vitamin H/B7), choline chloride, fish oil, folic acid (folate), l-carnitine, maize (corn), maize (corn) gluten, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, poultry, poultry fat, processed animal protein, rice, salt (sodium chloride), tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, biotin (vitamin H/B7), choline chloride, folic acid (folate), l-carnitine, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry, poultry fat, salt (sodium chloride), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, barley, beet pulp, fish oil, maize (corn), peas, poultry, poultry fat, rice, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Mussel meat meal
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £27.99 | £2.00/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £52.99 | £1.89/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £27.99 | £2.00/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £52.99 | £1.89/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £27.99 | £2.00/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £52.99 | £1.89/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 27 points higher at the same price or less.

- Meat
- 59% this food 22%
- Carbs
- about 33% this food about 44%
- To feed
- 16% less per 1,000 kcal
+27 points
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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