

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- 17% meat
- About 57% carbs (dry weight)
- Some meat not named by animal
First ingredients: 17% poultry protein (dried), 14% rice, maize, barley, millet… All ingredients
Label checked- Meat
- 17%
- Protein, dry weight
- 22%
- Carbs, dry weight
- ~57%
- kcal/100 g
- 319
Ingredients
Listed first: Poultry protein. 17% of the recipe is declared meat.
- Meat 17%
- Grain 14%
- Other 20%
- No amount given 49%
17% poultry protein (dried), 14% rice, maize, barley, millet, millet (yellow), dried beet pulp (desugared), cellulose, pork protein (dried), protein hydrolysate, peas (dried), yeast (dried), fish oil, sodium chloride, potassium chloride
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 12000 IU, vitamin D3 1200 IU, vitamin E 150mg, vitamin B1 3mg, vitamin B2 (riboflavin) 8mg, vitamin B6 (pyridoxine hydrochloride) 2mg, vitamin B12 (cyanocobalamin) 45µg, niacinamide 20mg, pantothenic acid 18mg, folic acid 0.3mg, biotin 200µg, choline chloride 1700mg, zinc (zinc oxide) 70mg, zinc (amino acid zinc chelate, hydrate) 45mg, copper (copper (II) sulphate, pentahydrate) 10mg, iodine (calcium iodate, anhydrous) 2mg, selenium (sodium selenite) 0.2mg Technological additives: Antioxidants
How we read this label
First ingredient: “17% poultry protein”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| 17% poultry protein (dried) | Meat, animal not named | 17% |
| 14% rice | Grain | 14% |
| maize | Grain | Not given |
| barley | Grain | Not given |
| millet | Grain | Not given |
| millet (yellow) | Grain | Not given |
| dried beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| cellulose | Vegetable, fruit or plant | Not given |
| pork protein (dried) | Named meat | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| peas (dried) | Vegetable, fruit or plant | Not given |
| yeast (dried) | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| sodium chloride | Other | Not given |
| potassium chloride Protein | Other | Not given |
| fat: 20.0% | Fat, stock, extract or other processed ingredient | 20% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 22% and carbs about 57%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 20% | 22% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 6.5% | 7.2% |
| Carbohydrate | ~51% | ~57% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 6.5% | 7.2% |
| Ash | 5.9% | 6.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 15
The kind of meat scored best (3.9 of 15). Starch scored lowest (1.1 of 20).
How much meat?
6.4 / 45 points- Meat on the label6 / 35 points
17% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.4 / 10 points
Protein is 22.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.1 / 20 pointsEstimated carbohydrate: About 56.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
3.9 / 15 points- How the meat is listed3.9 / 12 points
The label lists the meat as unnamed meal and meal, which earns 32% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 57% to 37% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 28 flagged nothing.
- 1 noted
- 28 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
28 ingredients with nothing flagged
Antioxidants, barley, beet pulp, biotin (vitamin H/B7), cellulose, choline chloride, fish oil, folic acid (folate), maize (corn), millet, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, processed animal protein, rice, salt (sodium chloride), tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, biotin (vitamin H/B7), cellulose, choline chloride, folic acid (folate), millet, niacin (vitamin B3), pantothenic acid (vitamin B5), salt (sodium chloride), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, barley, beet pulp, cellulose, fish oil, maize (corn), millet, peas, rice, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £27.99 | £2.00/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £52.99 | £1.89/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £27.99 | £2.00/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £52.99 | £1.89/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £27.99 | £2.00/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £52.99 | £1.89/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 34 points higher at the same price or less.

- Meat
- 59% this food 17%
- Carbs
- about 33% this food about 57%
- To feed
- 26% less per 1,000 kcal
+34 points
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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