

4 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- 5% meat
- About 47% carbs (dry weight)
- Some meat not named by animal
First ingredients: Poultry meat meal, rice (20%), barley, maize, poultry fat… All ingredients
Label checked- Meat
- 5%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~47%
- kcal/100 g
- 356
Ingredients
Listed first: Poultry meat meal. 5% of the recipe is declared meat.
- Meat 5%
- Grain 20%
- Other 25%
- No amount given 50%
Poultry meat meal, rice (20%), barley, maize, poultry fat, lamb meat meal (5%), dried beet pulp, maize gluten, protein hydrolysate, peas (dried), fish oil, dried brewer’s yeast, sodium chloride, potassium chloride
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 11750 IU, vitamin D3 1125 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 150mg, vitamin B1 (as thiamine mononitrate) 10mg, vitamin B2 (as riboflavin) 10mg, vitamin B6 (as pyridoxine hydrochloride) 6mg, vitamin B12 (as cyanocobalamin) 40mcg, niacinamide 40mg, pantothenic acid (as calcium-D-pantothenate) 20mg, folic acid 2mg, biotin (as D(+)-biotin) 250mg, choline chloride 1700mg, zinc (as zinc oxide) 70mg, zinc (as zinc chelate of amino acids hydrate) 45 mg, copper (as cupric sulphate, pentahydrate) 10 mg, iodine (as calcium iodate, anhydrous) 2mg, selenium (as sodium selenite) 0.2mg Technological additives: Antioxidants
How we read this label
First ingredient: “Poultry meat meal”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry meat meal | Meat, animal not named | Not given |
| rice (20%) | Grain | 20% |
| barley | Grain | Not given |
| maize | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| lamb meat meal (5%) | Named meat | 5% |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| maize gluten | Fat, stock, extract or other processed ingredient | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| peas (dried) | Vegetable, fruit or plant | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| dried brewer’s yeast | Other | Not given |
| sodium chloride | Other | Not given |
| potassium chloride Protein/fat: 25.0% | Fat, stock, extract or other processed ingredient | 25% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 47%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~43% | ~47% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 5.9% | 6.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 14
The kind of meat scored best (3.6 of 15). Meat scored lowest (3.1 of 45).
How much meat?
3.1 / 45 points- Meat on the label1.8 / 35 points
5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.2 / 20 pointsEstimated carbohydrate: About 47.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
3.6 / 15 points- How the meat is listed3.6 / 12 points
The label lists the meat as unnamed meal and meal, which earns 30% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 47% to 30% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 29 flagged nothing.
- 1 noted
- 29 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
29 ingredients with nothing flagged
Antioxidants, barley, beet pulp, biotin (vitamin H/B7), choline chloride, fish oil, folic acid (folate), lamb, maize (corn), maize (corn) gluten, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, poultry, poultry fat, rice, salt (sodium chloride), tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, biotin (vitamin H/B7), choline chloride, folic acid (folate), niacin (vitamin B3), pantothenic acid (vitamin B5), poultry, poultry fat, salt (sodium chloride), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, barley, beet pulp, fish oil, lamb, maize (corn), peas, poultry, poultry fat, rice, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 14kg · £61.49 | Economy Pack: 2 x 14kg | £61.49 | £2.20/kgCheapest in stock | Visit |
| Zooplus UK14kg · £32.09 | 14kg | £32.09 | £2.29/kg | Visit |
| Zooplus UKEconomy Pack: 4 x 1kg · £11.99 | Economy Pack: 4 x 1kg | £11.99 | £3.00/kg | Visit |
| Zooplus UK1kg · £3.49 | 1kg | £3.49 | £3.49/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £32.09 | £2.29/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £3.49 | £3.49/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £61.49 | £2.20/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 4 x 1kg | £11.99 | £3.00/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £32.09 | £2.29/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £3.49 | £3.49/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £61.49 | £2.20/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 4 x 1kg | £11.99 | £3.00/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £32.09 | £2.29/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £3.49 | £3.49/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £61.49 | £2.20/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 4 x 1kg | £11.99 | £3.00/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 35 points higher at the same price or less.

- Meat
- 59% this food 5%
- Carbs
- about 33% this food about 47%
- To feed
- 29% less per 1,000 kcal
+35 points
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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