2 prices from Zooplus UK
WetCompleteAdultContains grain
Good points
- Low starch, about 24% carbs
- No ingredient deductions
- High protein, 40% dry weight
Worth knowing
- 4% meat
- Meat not named by animal
First ingredients: Meat and animal by-products (4% chicken), grain, 0.45% carrots (dried, equivalent to 4% carrots), minerals… All ingredients
Retailer’s own label, fully checked- Meat
- 4%
- Protein, dry weight
- 40%
- Carbs, dry weight
- ~24%
- kcal/100 g
- 87
Ingredients
Listed first: Meat and animal by-products. 4% of the recipe is declared meat.
Meat and animal by-products (4% chicken), grain, 0.45% carrots (dried, equivalent to 4% carrots), minerals, by-products of vegetable origin.
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 1,100 IU, vitamin D3 100 IU, vitamin E 15mg, taurine 520mg, copper (copper (II) sulphate monohydrate) 1.2mg, zinc (zinc sulphate monohydrate) 10mg, manganese (manganese (II) oxide) 2.5mg, iodine (calcium iodate anhydrous) 0.2mg
How we read this label
First ingredient: “Meat and animal by-products”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Meat and animal by-products (4% chicken) | Named meat | 4% |
| grain | Vegetable, fruit or plant | Not given |
| 0.45% carrots (dried, equivalent to 4% carrots) | Vegetable, fruit or plant | 0.5% |
| minerals | Other | Not given |
| by-products of vegetable origin. | A group name, not one ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 40% and carbs about 24%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 8% | 40% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 5% | 25% |
| Carbohydrate | ~4.7% | ~24% |
| above the usual 9 to 21% for wet foods | ||
| Fibre | 0.3% | 1.5% |
| Ash | 2% | 10% |
| Moisture | 80% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy87 kcal/100 gCalculated from the analysis.
Why it scores 24
Starch scored best (12.2 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
4.7 / 45 points- Meat on the label1.4 / 35 points
4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.3 / 10 points
Protein is 40% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
12.2 / 20 pointsEstimated carbohydrate: About 23.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 noted: meat and animal by-products. 10 flagged nothing.
- 1 noted
- 10 nothing flagged
- 2 not in our ingredient database yet
- Meat and animal by-productsCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
10 ingredients with nothing flagged
Carrot, minerals, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Taurine, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Carrot, minerals
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
By-products of vegetable origin, grain
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6 x 415g | £6.99 | £2.81/kg |
| 4 Oct 2026 | Zooplus UK | 24 x 415g | £25.49 | £2.56/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 415g | £6.99 | £2.81/kg |
| 27 Sep 2026 | Zooplus UK | 24 x 415g | £25.49 | £2.56/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 415g | £6.99 | £2.81/kg |
| 10 Aug 2026 | Zooplus UK | 24 x 415g | £25.49 | £2.56/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 44 to 47 points higher and cost up to 18% more.
- Meat
- 70% this food 4%
- Carbs
- about 3% this food about 24%
- To feed
- 12% less per 1,000 kcal
+47 pointsCompare
- Meat
- 68% this food 4%
- Carbs
- about 6% this food about 24%
- To feed
- 18% more per 1,000 kcal
+45 pointsCompare
- Meat
- 66% this food 4%
- Carbs
- about 7% this food about 24%
- To feed
- 3% more per 1,000 kcal
+44 pointsCompare
- Meat
- 80% this food 4%
- Carbs
- about 11% this food about 24%
- To feed
- 4% more per 1,000 kcal
+44 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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