

2 prices from Zooplus UK
Worth knowing
- Sugar: −10 points
- 13% meat
- About 57% carbs (dry weight)
First ingredients: Wholegrain wheat, meat and bone meal (13%, including 4% beef), wheat feed, dehulled soya bean meal feed*, poultry fat… All ingredients
Label checked- Meat
- 13%
- Protein, dry weight
- 22%
- Carbs, dry weight
- ~57%
- kcal/100 g
- 317
Ingredients
Listed first: Wholegrain wheat. 13% of the recipe is declared meat.
Wholegrain wheat, meat and bone meal (13%, including 4% beef), wheat feed, dehulled soya bean meal feed*, poultry fat, poultry meal, poultry gravy, minerals, sugar, dried peas, glycerol. *processed from genetically-modified soya
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamins: Vitamin A (12,000 IU), vitamin D3 (935 IU), vitamin E (60mg), biotin (0.1mg). Trace elements: Zinc [as zinc sulphate monohydrate] (63mg), iron [as ferrous(II)-sulphate monohydrate] (25mg), manganese [as manganous(II)-oxide] (6mg), copper [as cupric(II)-sulphate pentahydrate] (3mg), iodine [as calcium iodate anhydrous] (0.6mg), selenium [as sodium selenite] (0.06mg).
How we read this label
First ingredient: “Wholegrain wheat”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Wholegrain wheat | Grain | Not given |
| meat and bone meal (13%, including 4% beef) | Named meat | 13% |
| wheat feed | Grain | Not given |
| dehulled soya bean meal feed* | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| poultry meal | Meat, animal not named | Not given |
| poultry gravy | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| sugar | Other | Not given |
| dried peas | Vegetable, fruit or plant | Not given |
| glycerol | Fat, stock, extract or other processed ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 22% and carbs about 57%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 20% | 22% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 8% | 8.9% |
| Carbohydrate | ~51% | ~57% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 8.5% | 9.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 7
The kind of meat scored best (5 of 15). Starch scored lowest (1.1 of 20).
How much meat?
5 / 45 points- Meat on the label4.6 / 35 points
13% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.4 / 10 points
Protein is 22.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.1 / 20 pointsEstimated carbohydrate: About 56.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
5 / 15 points- How the meat is listed5 / 12 points
The label lists the meat as meal and unnamed meal, which earns 42% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Sugar (−10).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 57% to 37% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 10 points: sugar. 16 flagged nothing.
- 1 costs points
- 16 nothing flagged
- 2 not in our ingredient database yet
- SugarCosts 10 points
Added sugar gives dogs calories with no nutritional benefit.
16 ingredients with nothing flagged
Biotin (vitamin H/B7), broth (meat stock), minerals, peas, poultry, poultry fat, tocopherols (vitamin E), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Biotin (vitamin H/B7), poultry, poultry fat, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Broth (meat stock), minerals, peas, poultry, poultry fat, wheat
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Dehulled soya bean meal feed, meat and bone meal
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 12% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 12%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12.5kg | £22.99 | £1.84/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £44.49 | £1.78/kg |
| 27 Sep 2026 | Zooplus UK | 12.5kg | £22.99 | £1.84/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £44.49 | £1.78/kg |
| 10 Aug 2026 | Zooplus UK | 12.5kg | £25.89 | £2.07/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £50.29 | £2.01/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 42 points higher at the same price or less.

- Meat
- 59% this food 13%
- Carbs
- about 33% this food about 57%
- To feed
- 22% less per 1,000 kcal
+42 points
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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