

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- 11% meat
- About 54% carbs (dry weight)
- Some meat not named by animal
First ingredients: Wholegrain maize, wholegrain wheat, poultry meal (11%, including 9% chicken), meat and bone meal, dried beet pulp… All ingredients
Label checked- Meat
- 11%
- Protein, dry weight
- 22%
- Carbs, dry weight
- ~54%
- kcal/100 g
- 291
Ingredients
Listed first: Wholegrain maize. 11% of the recipe is declared meat.
- Meat 11%
- Other 0.7%
- No amount given 88.3%
Wholegrain maize, wholegrain wheat, poultry meal (11%, including 9% chicken), meat and bone meal, dried beet pulp, wheat feed, oat feed, minerals, lignocellulose, yeast [brewer's yeast and grains], poultry gravy, poultry fat, fish meal, fish oil (0.5%), yeast [as a source of mannan-oligosaccharides] (0.2% prebiotic MOS), yucca schidigera (0.024%), glucosamine (0.014%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (20,000 IU), vitamin D3 (1500 IU), vitamin E (150mg), L-carnitine (150mg). Trace elements: Zinc [as zinc sulphate monohydrate] (100mg), zinc [as zinc chelate of protein hydrolysates monohydrate] (25mg), iron [as ferrous(II)-sulphate monohydrate] (40mg), manganese [as manganous(II)-oxide] (10mg), copper [as cupric(II)-sulphate pentahydrate] (5mg), iodine [as calcium iodate anhydrous] (1mg), selenium [as sodium selenite] (0.15mg).
How we read this label
First ingredient: “Wholegrain maize”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Wholegrain maize | Grain | Not given |
| wholegrain wheat | Grain | Not given |
| poultry meal (11%, including 9% chicken) | Named meat | 11% |
| meat and bone meal | Meat, animal not named | Part of the item above |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| wheat feed | Grain | Not given |
| oat feed | Grain | Not given |
| minerals | Other | Not given |
| lignocellulose | Other | Not given |
| yeast [brewer's yeast and grains] | Other | Not given |
| poultry gravy | Fat, stock, extract or other processed ingredient | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| fish meal | Meat, animal not named | Not given |
| fish oil (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| yeast [as a source of mannan-oligosaccharides] (0.2% prebio… | Other | 0.2% |
| yucca schidigera (0.024%) | Other | 0.024% |
| glucosamine (0.014%). | Other | 0.014% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 22% and carbs about 54%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 20% | 22% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 6% | 6.7% |
| Carbohydrate | ~49% | ~54% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 6% | 6.7% |
| Ash | 9.5% | 11% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 15
The kind of meat scored best (4.5 of 15). Meat scored lowest (4.3 of 45).
How much meat?
4.3 / 45 points- Meat on the label3.9 / 35 points
11% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.4 / 10 points
Protein is 22.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2 / 20 pointsEstimated carbohydrate: About 53.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
4.5 / 15 points- How the meat is listed4.5 / 12 points
The label lists the meat as meal and unnamed meal, which earns 38% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 54% to 36% by dry weight, and protein is about 35%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 23 flagged nothing.
- 1 noted
- 23 nothing flagged
- 1 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
23 ingredients with nothing flagged
Beet pulp, broth (meat stock), fish, fish oil, glucosamine, l-carnitine, lignocellulose, maize (corn), minerals, oats, poultry, poultry fat, tocopherols (vitamin E), wheat, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beet pulp, broth (meat stock), fish, fish oil, lignocellulose, maize (corn), minerals, oats, poultry, poultry fat, wheat, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Fish, glucosamine, l-carnitine, lignocellulose, poultry, poultry fat, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Meat and bone meal
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 13% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 13%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12.5kg | £24.99 | £2.00/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £48.49 | £1.94/kg |
| 27 Sep 2026 | Zooplus UK | 12.5kg | £24.99 | £2.00/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £48.49 | £1.94/kg |
| 10 Aug 2026 | Zooplus UK | 12.5kg | £28.79 | £2.30/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £55.99 | £2.24/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 34 points higher at the same price or less.

- Meat
- 59% this food 11%
- Carbs
- about 33% this food about 54%
- To feed
- 34% less per 1,000 kcal
+34 points
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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