

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- 17% meat
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Wholegrain wheat, poultry meal (17%, including 15% chicken), wholegrain maize, fish meal, dried beet pulp… All ingredients
Label checked- Meat
- 17%
- Protein, dry weight
- 32%
- Carbs, dry weight
- ~39%
- kcal/100 g
- 343
Ingredients
Listed first: Wholegrain wheat. 17% of the recipe is declared meat.
Wholegrain wheat, poultry meal (17%, including 15% chicken), wholegrain maize, fish meal, dried beet pulp, poultry gravy, poultry fat, maize gluten meal, dried egg, whole linseed, minerals, yeast [brewer's yeast and grains], wheat feed
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (20,000 IU), vitamin D3 (1500 IU), vitamin E (100mg).
How we read this label
First ingredient: “Wholegrain wheat”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Wholegrain wheat | Grain | Not given |
| poultry meal (17%, including 15% chicken) | Named meat | 17% |
| wholegrain maize | Grain | Not given |
| fish meal | Meat, animal not named | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| poultry gravy | Fat, stock, extract or other processed ingredient | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| maize gluten meal | Grain | Not given |
| dried egg | Other | Not given |
| whole linseed | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| yeast [brewer's yeast and grains] | Other | Not given |
| wheat feed. | Grain | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 32% and carbs about 39%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 29% | 32% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~35% | ~39% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 9% | 10% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 25
Starch scored best (7 of 20). Meat scored lowest (8 of 45).
How much meat?
8 / 45 points- Meat on the label6 / 35 points
17% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2 / 10 points
Protein is 32.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7 / 20 pointsEstimated carbohydrate: About 38.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
5 / 15 points- How the meat is listed5 / 12 points
The label lists the meat as meal and unnamed meal, which earns 42% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 39% to 22% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 15 ingredients.
15 ingredients with nothing flagged
Beet pulp, broth (meat stock), egg, fish, linseed (flaxseed), maize (corn), maize (corn) gluten, minerals, poultry, poultry fat, tocopherols (vitamin E), wheat, yeast
Allowed up to a legal maximum, none declared above it: vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beet pulp, broth (meat stock), egg, fish, linseed (flaxseed), maize (corn), minerals, poultry, poultry fat, wheat, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Fish, poultry, poultry fat, yeast, vitamin A (retinyl acetate)
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 3% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 3%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12.5kg | £27.99 | £2.24/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £54.39 | £2.18/kg |
| 27 Sep 2026 | Zooplus UK | 12.5kg | £27.99 | £2.24/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £54.39 | £2.18/kg |
| 10 Aug 2026 | Zooplus UK | 12.5kg | £28.89 | £2.31/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12.5kg | £56.19 | £2.25/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 16 to 22 points higher and cost up to 4% more.

- Meat
- 57% this food 17%
- Carbs
- about 36% this food about 39%
- To feed
- 28% less per 1,000 kcal
+22 pointsCompare

- Meat
- 34% this food 17%
- Price
- 4% more per kg
+16 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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