2 prices from Zooplus UK
DryCompletePuppyContains grainFish oil
Good points
- One main animal protein: lamb
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Dried lamb (20%), white rice (17%), brown rice (15%), rice protein, oats… All ingredients
Ingredients match the maker’s own page- Meat
- 20%
- Protein, dry weight
- 31%
- Carbs, dry weight
- ~41%
- kcal/100 g
- 354
Ingredients
Listed first: Dried lamb. 20% of the recipe is declared meat.
- Meat 20%
- Grain 32%
- Other 0.1%
- No amount given 47.9%
Dried lamb (20%), white rice (17%), brown rice (15%), rice protein, oats, lamb fat, peas, pea protein, salmon oil, seaweed, minerals, chicory extract (0.1% prebiotic FOS)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (25,000 IU), vitamin D3 (2000 IU), vitamin E (150 IU), taurine (1000mg), iodine [calcium iodate anhydrous] (1mg), manganese [manganous chelate of amino acids hydrate] (20mg), zinc [zinc chelate of amino acids hydrate] (50mg), copper [copper(II) chelate of amino acids hydrate] (12mg), selenium [3b8.11, selenised yeast inactivated] (0.2mg). Technological additives: Antioxidants [mixed tocopherols]. May contain traces of other ingredients.
How we read this label
First ingredient: “Dried lamb”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried lamb (20%) | Named meat | 20% |
| white rice (17%) | Grain | 17% |
| brown rice (15%) | Grain | 15% |
| rice protein | Grain | Not given |
| oats | Grain | Not given |
| lamb fat | Fat, stock, extract or other processed ingredient | Not given |
| peas | Vegetable, fruit or plant | Not given |
| pea protein | Vegetable, fruit or plant | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| seaweed | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| chicory extract (0.1% prebiotic FOS). | Fat, stock, extract or other processed ingredient | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 31% and carbs about 41%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 28% | 31% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~37% | ~41% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.3% | 3.7% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy354 kcal/100 gCalculated from the analysis.
Why it scores 28
The kind of meat scored best (8.4 of 15). Meat scored lowest (8.9 of 45).
How much meat?
8.9 / 45 points- Meat on the label7 / 35 points
20% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.9 / 10 points
Protein is 31.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.4 / 20 pointsEstimated carbohydrate: About 40.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as dried, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 41% to 23% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 20 ingredients.
20 ingredients with nothing flagged
Animal fats, antioxidants, chicory root extract, lamb, minerals, oats, peas, rice, salmon oil, seaweed, taurine, tocopherols (vitamin E), vegetable protein extracts
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, chicory root extract, lamb, minerals, oats, peas, rice, salmon oil, seaweed, vegetable protein extracts
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, seaweed, taurine, vegetable protein extracts, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Up 28% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK up 28%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6kg | £35.99 | £6.00/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 6kg | £70.39 | £5.87/kg |
| 27 Sep 2026 | Zooplus UK | 6kg | £35.99 | £6.00/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 6kg | £70.39 | £5.87/kg |
| 10 Aug 2026 | Zooplus UK | 6kg | £28.29 | £4.71/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 6kg | £54.99 | £4.58/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 25 to 33 points higher and cost up to 3% more.
- Meat
- 75% this food 20%
- Carbs
- about 18% this food about 41%
- To feed
- 32% less per 1,000 kcal
+33 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 20%
- Carbs
- about 8% this food about 41%
- To feed
- 25% less per 1,000 kcal
+32 pointsCompare
- Meat
- 76% this food 20%
- Carbs
- about 26% this food about 41%
- To feed
- 3% more per 1,000 kcal
+31 pointsCompare
- Meat
- 72% this food 20%
- Carbs
- about 38% this food about 41%
- To feed
- 28% less per 1,000 kcal
+25 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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