

1 price from Zooplus UK
Good points
- Low starch, about 23% carbs
- No ingredient deductions
- High protein, 49% dry weight
Worth knowing
- Meat not named by animal
First ingredients: Meat and animal derivatives* (20% chicken fillet, 11% chicken breast and 4% duck fillet)… All ingredients
Label checked- Meat
- 35%
- Protein, dry weight
- 49%
- Carbs, dry weight
- ~23%
- kcal/100 g
- 79
Ingredients
Listed first: Meat and animal derivatives. 35% of the recipe is declared meat.
- Meat 35%
- Plants 16%
- No amount given 49%
Meat and animal derivatives* (20% chicken fillet, 11% chicken breast and 4% duck fillet), vegetables* (11% fresh carrots and 5% fresh purple potatoes), cereals* (5% red rice), derivatives of vegetale origin, oils and fats, minerals. *natural ingredients
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives Vitamin D3 (300 IU), copper [copper(II) sulphate pentahydrate] (10mg), iodine [potassium iodide] (2mg), iron [iron(II) sulphate monohydrate] (63mg), manganese [manganous sulphate monohydrate] (14.4mg), selenium [sodium selenite] (0.3mg), zinc [zinc sulphate monohydrate] (83.2mg)
How we read this label
First ingredient: “Meat and animal derivatives*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Meat and animal derivatives* (20% chicken fillet, 11% chick… | Named meat | 35% |
| vegetables* (11% fresh carrots and 5% fresh purple potatoes) | Vegetable, fruit or plant | 11% |
| cereals* (5% red rice) | Vegetable, fruit or plant | 5% |
| derivatives of vegetale origin | Other | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 49% and carbs about 23%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 10% | 49% |
| above the usual 38 to 48% for wet foods | ||
| Fat | 3% | 15% |
| Carbohydrate | ~4.7% | ~23% |
| above the usual 9 to 21% for wet foods | ||
| Fibre | 1.5% | 7.3% |
| Ash | 1.3% | 6.3% |
| Moisture | 79.5% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Why it scores 37
Starch scored best (12.4 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
17.1 / 45 points- Meat on the label12.3 / 35 points
35% declared meat, as weighed before cooking; full marks at 100%.
- Protein level4.8 / 10 points
Protein is 48.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
12.4 / 20 pointsEstimated carbohydrate: About 22.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 noted: meat and animal derivatives. 11 flagged nothing.
- 1 noted
- 11 nothing flagged
- 1 not in our ingredient database yet
- Meat and animal derivativesCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
11 ingredients with nothing flagged
Cereals, minerals, oils and fats, vegetables
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cereals, vegetables, manganese, selenium, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Cereals, minerals, oils and fats, vegetables
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Derivatives of vegetale origin
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 6% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK10 x 85g · £11.49 down 6% since 10 Aug | 10 x 85g | £11.49 | £13.52/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK down 6%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 10 x 85g | £11.49 | £13.52/kg |
| 27 Sep 2026 | Zooplus UK | 10 x 85g | £12.59 | £14.81/kg |
| 10 Aug 2026 | Zooplus UK | 10 x 85g | £12.19 | £14.34/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 34 to 46 points higher at the same price or less.

- Meat
- 100% this food 35%
- Carbs
- about 4% this food about 23%
- To feed
- 59% less per 1,000 kcal
+46 pointsCompare

- Meat
- 72% this food 35%
- Carbs
- about 0% this food about 23%
- To feed
- 51% less per 1,000 kcal
+40 pointsCompare

- Meat
- 75% this food 35%
- Carbs
- about 4% this food about 23%
- To feed
- 70% less per 1,000 kcal
+36 pointsCompare

- Meat
- 71% this food 35%
- Carbs
- about 8% this food about 23%
- To feed
- 53% less per 1,000 kcal
+34 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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