4 prices from Zooplus UK
Concept for Life Medium Senior
DryCompleteSeniorContains grainFish oil
Worth knowing
- Hops: −5 points
- About 50% carbs (dry weight)
- Some meat not named by animal
First ingredients: Fresh chicken meat (20%), rice, maize, poultry protein (13.5%, partly dried and hydrolysed), greaves meal… All ingredients
Label checked- Meat
- 33.5%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 373
Ingredients
Listed first: Fresh chicken meat. 33.5% of the recipe is declared meat.
Fresh chicken meat (20%), rice, maize, poultry protein (13.5%, partly dried and hydrolysed), greaves meal, rice flour, dried beet pulp, poultry fat, linseed hydrolysed), greaves meal, rice flour, dried beet pulp, poultry fat, linseed, lignocellulose, brewer's yeast (dried), egg powder, potassium chloride, calcium carbonate, sodium chloride, salmon oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), Sunflower oil (0.1%), psyllium husks (dried), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). Green tea (0.01% each, dried, rich in flavonoids), marigold extract (0.01%, rich in lutein)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 15000 IU, vitamin D3 1400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-panthotenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, L-carnitine 50mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidant.
How we read this label
First ingredient: “Fresh chicken meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh chicken meat (20%) | Named meat | 20% |
| rice | Grain | Not given |
| maize | Grain | Not given |
| poultry protein (13.5%, partly dried and hydrolysed) | Meat, animal not named | 13.5% |
| greaves meal | Other | Not given |
| rice flour | Grain | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| linseed hydrolysed) | Vegetable, fruit or plant | Not given |
| greaves meal | Other | Not given |
| rice flour | Grain | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| lignocellulose | Other | Not given |
| brewer's yeast (dried) | Other | Not given |
| egg powder | Other | Not given |
| potassium chloride | Other | Not given |
| calcium carbonate | Other | Not given |
| sodium chloride | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~45% | ~50% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 5.8% | 6.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy373 kcal/100 g
Why it scores 23
The kind of meat scored best (8.4 of 15). Starch scored lowest (3.4 of 20).
How much meat?
13 / 45 points- Meat on the label11.7 / 35 points
33.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.4 / 20 pointsEstimated carbohydrate: About 49.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Hops (−5).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Animonda GranCarno Original Senior (scores 69): carbs fall from 50% to 30% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 5 points: hops. 1 more noted. 42 flagged nothing.
- 1 costs points
- 1 noted
- 42 nothing flagged
- 2 not in our ingredient database yet
- HopsCosts 5 pointsFeed material (flavouring)
The label declares only a trace, so it costs 5 points rather than holding the score down.
Why it costs points and sources
Hops are listed as toxic to dogs: eaten in quantity (usually spent brewing hops) they can cause a dangerous, sometimes fatal fever. No safe amount is known, though no cases have been linked to the tiny amounts added to some dog foods.
- Linseed hydrolysedCounted in “How processed?”
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
42 ingredients with nothing flagged
Animal fats, antioxidants, aronia berry, beet pulp, biotin (vitamin H/B7), calcium carbonate, chicken, chicory root extract, choline chloride, chondroitin, egg, folic acid (folate), glucosamine, l-carnitine, lignocellulose, linseed (flaxseed), maize (corn), marigold meal, niacin (vitamin B3), potassium chloride, poultry fat, processed animal protein, psyllium, rice, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, aronia berry, biotin (vitamin H/B7), calcium carbonate, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, l-carnitine, lignocellulose, marigold meal, niacin (vitamin B3), potassium chloride, poultry fat, psyllium, salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, aronia berry, beet pulp, calcium carbonate, chicken, chicory root extract, egg, lignocellulose, linseed (flaxseed), maize (corn), marigold meal, potassium chloride, poultry fat, psyllium, rice, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Calcium d panthotenate, calcium d-panthotenate
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | 12kg | £39.49 | £3.29/kg |
| 4 Oct 2026 | Zooplus UK | 6kg | £23.49 | £3.92/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £75.99 | £3.17/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £39.49 | £3.29/kg |
| 27 Sep 2026 | Zooplus UK | 6kg | £23.49 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £75.99 | £3.17/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £6.49 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £39.49 | £3.29/kg |
| 10 Aug 2026 | Zooplus UK | 6kg | £23.49 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £75.99 | £3.17/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 12 to 14 points higher and cost up to 25% more.
- Meat
- 41% this food 33.5%
- Carbs
- about 46% this food about 50%
- To feed
- 6% less per 1,000 kcal
+14 pointsCompare
- Meat
- 45% this food 33.5%
- Carbs
- about 49% this food about 50%
- To feed
- 25% more per 1,000 kcal
+14 pointsCompare
- Meat
- 41% this food 33.5%
- Carbs
- about 47% this food about 50%
- To feed
- 5% more per 1,000 kcal
+12 pointsCompare
- Meat
- 32% this food 33.5%
- Carbs
- about 44% this food about 50%
- To feed
- 17% more per 1,000 kcal
+12 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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