Concept for Life X-Large Adult

2 prices from Zooplus UK

Concept for Life X-Large Adult

DryCompleteAdultContains grainFish oil
31/ 100
WeakTop 49% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Worth knowing

  • Hops: −5 points
  • Added plant protein, starch or fibre
  • Includes hydrolysed protein

First ingredients: 23.5% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat… All ingredients

Label checked
Meat
43.5%
Protein, dry weight
29%
Carbs, dry weight
~39%
kcal/100 g
385

Ingredients

Listed first: Poultry protein. 43.5% of the recipe is declared meat.

  • Meat 43.5%
  • Other 1.3%
  • No amount given 55.2%

23.5% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat, dried beet pulp (de-sugared), linseed, maize protein, 0.5% salmon oil, sodium chloride, lignocellulose, egg (dried), 0.35% sunflower oil, 0.2% yeast extract (source of mannan-oligosaccharides and beta-glucans), 0.1% aronia extract (dried, rich in polyphenols), 0.1% chicory inulin, Algae, 0.04% glucosamine, 0.02% chondroitin 0.02% hop and green tea extract (dried, rich in flavonoids) 0.01% marigold petal flower (rich in lutein)

Meat named animal proteinGrain cereals

Additives

per kg: Nutritional additives: Vitamin A 12000 IU, vitamin D 1400 IU, vitamin E 500mg, vitamin C 550mg, L-carnitine 200mg, taurine 2000mg, vitamin B1 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2500mg, copper (as copper (II) sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, iron (as iron (II) sulphate, monohydrate) 250mg, manganese (as manganese (II) sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.40mg. Technological additives: Antioxidants

How we read this label

First ingredient: “23.5% poultry protein”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
23.5% poultry protein (rich in chicken, partly dried and hy…Named meat23.5%
20% fresh chicken meatNamed meat20%
riceGrainNot given
maizeGrainNot given
poultry fatFat, stock, extract or other processed ingredientNot given
dried beet pulp (de-sugared)Vegetable, fruit or plantNot given
linseedVegetable, fruit or plantNot given
maize proteinGrainNot given
0.5% salmon oilFat, stock, extract or other processed ingredient0.5%
sodium chlorideOtherNot given
lignocelluloseOtherNot given
egg (dried)OtherNot given
0.35% sunflower oilFat, stock, extract or other processed ingredient0.3%
0.2% yeast extract (source of mannan-oligosaccharides and b…Fat, stock, extract or other processed ingredient0.2%
0.1% aronia extract (dried, rich in polyphenols)Fat, stock, extract or other processed ingredient0.1%
0.1% chicory inulinVegetable, fruit or plant0.1%
AlgaeVegetable, fruit or plantNot given
0.04% glucosamineOther0.04%
0.02% chondroitinOther0.02%
0.02% hop and green tea extract (dried, rich in flavonoids)Fat, stock, extract or other processed ingredient0.02%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 29% and carbs about 39%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein26%29%
within the usual 26 to 32% for dry foods
Fat20%22%
Carbohydrate~35%~39%
within the usual 39 to 50% for dry foods
Fibre2%2.2%
Ash6.7%7.4%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy385 kcal/100 gCalculated from the analysis.

Why it scores 31

The kind of meat scored best (8.8 of 15). How it’s made scored lowest (4 of 20).

  1. How much meat?

    16.7 / 45 points
    • Meat on the label15.2 / 35 points

      43.5% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.5 / 10 points

      Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    6.9 / 20 points

    Estimated carbohydrate: About 39.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    4 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.

  4. What kind of meat?

    8.8 / 15 points
    • How the meat is listed8.8 / 12 points

      The label lists the meat as meal and fresh, which earns 73% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

Points lost for ingredients: Hops (−5).

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 49% of dry foods. 48 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 39% to 24% by dry weight, and protein is about 42%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 ingredient costs 5 points: hops. 40 flagged nothing.

  • 1 costs points
  • 40 nothing flagged
  • HopsCosts 5 points

    The label declares only a trace, so it costs 5 points rather than holding the score down.

    Why it costs points

    Our sources advise only small amounts for dogs.

40 ingredients with nothing flagged

Algae, antioxidants, aronia berry, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, egg, folic acid (folate), glucosamine, l-carnitine, lignocellulose, linseed (flaxseed), maize (corn), maize (corn) gluten, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, processed animal protein, rice, salmon oil, salt (sodium chloride), sunflower oil, taurine, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Zooplus UKEconomy Pack: 2 x 12kg · £73.99Economy Pack: 2 x 12kg£73.99£3.08/kgCheapest in stockVisit
Zooplus UK12kg · £38.4912kg£38.49£3.21/kgVisit

Price unchanged since 10 Aug (3 readings).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Zooplus UK12kg£38.49£3.21/kg
4 Oct 2026Zooplus UKEconomy Pack: 2 x 12kg£73.99£3.08/kg
27 Sep 2026Zooplus UK12kg£38.49£3.21/kg
27 Sep 2026Zooplus UKEconomy Pack: 2 x 12kg£73.99£3.08/kg
10 Aug 2026Zooplus UK12kg£38.49£3.21/kg
10 Aug 2026Zooplus UKEconomy Pack: 2 x 12kg£73.99£3.08/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 18 points higher at the same price or less.

Compare side by side →
Meat
59% this food 43.5%
Carbs
about 33% this food about 39%
To feed
45% less per 1,000 kcal

+18 points

Carbs are a share of the dry food, with the water taken out.

Sources

Read from 1 shop, saved 4 Oct 2026.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

Report a mistake

Tell us about your dog

Saved only in this browser. Your dog’s details are never sent to us or to any retailer.

Picking a breed suggests a typical adult weight; you can still adjust it below.
What do they eat?Pick the types to look at. Leave blank to see every type.
Anything to leave out?Checked against the whole ingredient list.
What matters most?Foods the maker made for it come first.