

2 prices from Zooplus UK
Concept for Life X-Large Adult
Worth knowing
- Hops: −5 points
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: 23.5% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat… All ingredients
Label checked- Meat
- 43.5%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~39%
- kcal/100 g
- 385
Ingredients
Listed first: Poultry protein. 43.5% of the recipe is declared meat.
- Meat 43.5%
- Other 1.3%
- No amount given 55.2%
23.5% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat, dried beet pulp (de-sugared), linseed, maize protein, 0.5% salmon oil, sodium chloride, lignocellulose, egg (dried), 0.35% sunflower oil, 0.2% yeast extract (source of mannan-oligosaccharides and beta-glucans), 0.1% aronia extract (dried, rich in polyphenols), 0.1% chicory inulin, Algae, 0.04% glucosamine, 0.02% chondroitin 0.02% hop and green tea extract (dried, rich in flavonoids) 0.01% marigold petal flower (rich in lutein)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 12000 IU, vitamin D 1400 IU, vitamin E 500mg, vitamin C 550mg, L-carnitine 200mg, taurine 2000mg, vitamin B1 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2500mg, copper (as copper (II) sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, iron (as iron (II) sulphate, monohydrate) 250mg, manganese (as manganese (II) sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.40mg. Technological additives: Antioxidants
How we read this label
First ingredient: “23.5% poultry protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 23.5% poultry protein (rich in chicken, partly dried and hy… | Named meat | 23.5% |
| 20% fresh chicken meat | Named meat | 20% |
| rice | Grain | Not given |
| maize | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp (de-sugared) | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| maize protein | Grain | Not given |
| 0.5% salmon oil | Fat, stock, extract or other processed ingredient | 0.5% |
| sodium chloride | Other | Not given |
| lignocellulose | Other | Not given |
| egg (dried) | Other | Not given |
| 0.35% sunflower oil | Fat, stock, extract or other processed ingredient | 0.3% |
| 0.2% yeast extract (source of mannan-oligosaccharides and b… | Fat, stock, extract or other processed ingredient | 0.2% |
| 0.1% aronia extract (dried, rich in polyphenols) | Fat, stock, extract or other processed ingredient | 0.1% |
| 0.1% chicory inulin | Vegetable, fruit or plant | 0.1% |
| Algae | Vegetable, fruit or plant | Not given |
| 0.04% glucosamine | Other | 0.04% |
| 0.02% chondroitin | Other | 0.02% |
| 0.02% hop and green tea extract (dried, rich in flavonoids) | Fat, stock, extract or other processed ingredient | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 39%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 20% | 22% |
| Carbohydrate | ~35% | ~39% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 6.7% | 7.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 31
The kind of meat scored best (8.8 of 15). How it’s made scored lowest (4 of 20).
How much meat?
16.7 / 45 points- Meat on the label15.2 / 35 points
43.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.9 / 20 pointsEstimated carbohydrate: About 39.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
8.8 / 15 points- How the meat is listed8.8 / 12 points
The label lists the meat as meal and fresh, which earns 73% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Hops (−5).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 39% to 24% by dry weight, and protein is about 42%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 5 points: hops. 40 flagged nothing.
- 1 costs points
- 40 nothing flagged
- HopsCosts 5 points
The label declares only a trace, so it costs 5 points rather than holding the score down.
Why it costs points
Our sources advise only small amounts for dogs.
40 ingredients with nothing flagged
Algae, antioxidants, aronia berry, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, egg, folic acid (folate), glucosamine, l-carnitine, lignocellulose, linseed (flaxseed), maize (corn), maize (corn) gluten, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, processed animal protein, rice, salmon oil, salt (sodium chloride), sunflower oil, taurine, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, antioxidants, aronia berry, biotin (vitamin H/B7), chicory root extract, choline chloride, folic acid (folate), glucosamine, l-carnitine, lignocellulose, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, salt (sodium chloride), sunflower oil, taurine, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, antioxidants, aronia berry, beet pulp, chicken, chicory root extract, egg, lignocellulose, linseed (flaxseed), maize (corn), poultry fat, rice, salmon oil, sunflower oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £38.49 | £3.21/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £73.99 | £3.08/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £38.49 | £3.21/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £73.99 | £3.08/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £38.49 | £3.21/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £73.99 | £3.08/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 18 points higher at the same price or less.

- Meat
- 59% this food 43.5%
- Carbs
- about 33% this food about 39%
- To feed
- 45% less per 1,000 kcal
+18 points
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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