

12 prices from Ella
Good points
- No ingredient deductions
- Cold-pressed, not extruded
First ingredients: Dried Ground Duck 39%, Sweet Potato 36%, Peas 6%, Beet Pulp 5%, Dried Ground Rabbit 2%… All ingredients
Label taken from the maker’s website- Meat
- 43.1%
- Protein, dry weight
- 36%
- Carbs, dry weight
- ~40%
- kcal/100 g
- 355
Ingredients
Listed first: Dried Ground Duck. 43.1% of the recipe is declared meat.
- Meat 43.1%
- Plants 47%
- Other 4.1%
- No amount given 6%
Dried Ground Duck 39%, Sweet Potato 36%, Peas 6%, Beet Pulp 5%, Dried Ground Rabbit 2%, Dried Ground Trout 2%, Chicken Oil 4%, Green Lipped Mussel 0.05%, Turmeric Mix (Turmeric, Linseed Oil, Black Pepper, Yucca, Apple Cider Vinegar), Vitamins, Dried Carrot, Dried Herbs (Sage, Thyme, Oregano), Dried Fruit (Apple), Seaweed, Chicory Inulin Prebiotic, Yucca, Fennel, Nettle, Linseed Oil, Rapeseed Oil
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamin A 15,000 iu/kg, Vitamin D3 2,000 iu/kg, Vitamin E 50 iu/kg, Vitamin B1 (Thiamine) 3 mg/kg, Vitamin B2 (Riboflavin) 8 mg/kg, Vitamin B6 5 mg/kg, Vitamin B12 40 mcg/kg, Vitamin C 50 mg/kg, Vitamin K 2 mg/kg. Trace elements: Zinc, 100 mg/kg, Manganese 80 mg/kg, Copper 20 mg/kg, Iron 30 mg/kg
How we read this label
First ingredient: “Dried Ground Duck 39%”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried Ground Duck 39% | Named meat | 39% |
| Sweet Potato 36% | Vegetable, fruit or plant | 36% |
| Peas 6% | Vegetable, fruit or plant | 6% |
| Beet Pulp 5% | Vegetable, fruit or plant | 5% |
| Dried Ground Rabbit 2% | Named meat | 2% |
| Dried Ground Trout 2% | Named meat | 2% |
| Chicken Oil 4% | Fat, stock, extract or other processed ingredient | 4% |
| Green Lipped Mussel 0.05% | Named meat | 0.05% |
| Turmeric Mix (Turmeric, Linseed Oil, Black Pepper, Yucca, A… | Vegetable, fruit or plant | Not given |
| Vitamins | Other | Not given |
| Dried Carrot | Vegetable, fruit or plant | Not given |
| Dried Herbs (Sage, Thyme, Oregano) | Vegetable, fruit or plant | Not given |
| Dried Fruit (Apple) | Vegetable, fruit or plant | Not given |
| Seaweed | Vegetable, fruit or plant | Not given |
| Chicory Inulin Prebiotic | Vegetable, fruit or plant | Not given |
| Yucca | Other | Not given |
| Fennel | Vegetable, fruit or plant | Not given |
| Nettle | Vegetable, fruit or plant | Not given |
| Linseed Oil | Fat, stock, extract or other processed ingredient | Not given |
| Rapeseed Oil | Fat, stock, extract or other processed ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 36% and carbs about 40%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 32.5% | 36% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 9.7% | 11% |
| Carbohydrate | ~36% | ~40% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.8% | 4.2% |
| Ash | 8.7% | 9.6% |
| Moisture | 9.5% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 42
The kind of meat scored best (8.4 of 15). Starch scored lowest (6.8 of 20).
How much meat?
17.7 / 45 points- Meat on the label15.1 / 35 points
43.1% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.6 / 10 points
Protein is 35.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.8 / 20 pointsEstimated carbohydrate: About 39.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
10 / 20 pointsHow it’s made: Cold-pressed: 10 of 20.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as dried and fresh, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 40% to 25% by dry weight, and protein is about 45%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 29 flagged nothing.
- 1 noted
- 29 nothing flagged
- 2 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
29 ingredients with nothing flagged
Beet pulp, carrot, chicory root extract, duck, fennel, fish, green-lipped mussel, herbs, linseed oil, nettle, peas, poultry fat, rapeseed oil, seaweed, sweet potato, tocopherols (vitamin E), turmeric, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), vitamins
Allowed up to a legal maximum, none declared above it: copper, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
We couldn’t read an amount we can check on the label, so no points were taken: zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Chicory root extract, fish, green-lipped mussel, herbs, linseed oil, nettle, poultry fat, rapeseed oil, seaweed, turmeric, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beet pulp, carrot, chicory root extract, duck, fish, green-lipped mussel, herbs, linseed oil, nettle, peas, poultry fat, rapeseed oil, seaweed, sweet potato, turmeric
- ASPCA Animal Poison ControlFennel
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA 2020 (PMC7448085)Turmeric
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Fennel
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Dried fruit, dried ground rabbit
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Ella. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| EllaOne-time purchase / free run chicken / 5kg · £55.00 | One-time purchase / free run chicken / 5kg | £55.00 | £11.00/kgCheapest in stock | Visit |
| EllaOne-time purchase / ocean fish / 5kg · £55.00 | One-time purchase / ocean fish / 5kg | £55.00 | £11.00/kg | Visit |
| EllaOne-time purchase / ocean fish / 10kg · £110.00 | One-time purchase / ocean fish / 10kg | £110.00 | £11.00/kg | Visit |
| EllaOne-time purchase / free run chicken / 10kg · £110.00 | One-time purchase / free run chicken / 10kg | £110.00 | £11.00/kg | Visit |
| EllaOne-time purchase / ocean fish / 15kg · £165.00 | One-time purchase / ocean fish / 15kg | £165.00 | £11.00/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Ella | One-time purchase / country game / 10kg | £120.00 | £12.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / country game / 15kg | £180.00 | £12.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / country game / 20kg | £240.00 | £12.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / country game / 5kg | £60.00 | £12.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 10kg | £110.00 | £11.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 15kg | £165.00 | £11.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 20kg | £220.00 | £11.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 5kg | £55.00 | £11.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / ocean fish / 10kg | £110.00 | £11.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / ocean fish / 15kg | £165.00 | £11.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / ocean fish / 20kg | £220.00 | £11.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / ocean fish / 5kg | £55.00 | £11.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 10kg | £120.00 | £12.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 15kg | £180.00 | £12.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 20kg | £240.00 | £12.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 5kg | £60.00 | £12.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 10kg | £110.00 | £11.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 15kg | £165.00 | £11.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 20kg | £220.00 | £11.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 5kg | £55.00 | £11.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / ocean fish / 10kg | £110.00 | £11.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / ocean fish / 15kg | £165.00 | £11.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / ocean fish / 20kg | £220.00 | £11.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / ocean fish / 5kg | £55.00 | £11.00/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 18 to 21 points higher and cost up to 5% more.

- Meat
- 78.5% this food 43.1%
- Carbs
- about 22% this food about 40%
- To feed
- 18% less per 1,000 kcal
+21 pointsCompare

- Meat
- 75% this food 43.1%
- Carbs
- about 18% this food about 40%
- To feed
- 64% less per 1,000 kcal
+19 pointsCompare

- Meat
- 78% this food 43.1%
- Carbs
- about 8% this food about 40%
- To feed
- 60% less per 1,000 kcal
+18 pointsCompare

- Meat
- 85% this food 43.1%
- Carbs
- about 29% this food about 40%
- To feed
- 5% more per 1,000 kcal
+18 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Ella (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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