3 prices from Ella
Freeze-dried rawComplementary: fed with other foodAll agesGrain-free
Good points
- 97.5% meat
- Almost no starch
- Freeze-dried, not extruded
First ingredients: Game (Venison & Wild Boar) 97.5%, Minerals (1.4%), Natural Mixed Tocopherols 0.5%, Beet Pulp (0.184%), Dried seaweed (0.08%)… All ingredients
Label taken from the maker’s website- Meat
- 97.5%
- Protein, dry weight
- 43%
- Carbs, dry weight
- ~3%
- kcal/100 g
- 559
Ingredients
Listed first: Game. 97.5% of the recipe is declared meat.
- Meat 97.5%
- Other 2.4%
Game (Venison & Wild Boar) 97.5%, Minerals (1.4%), Natural Mixed Tocopherols 0.5%, Beet Pulp (0.184%), Dried seaweed (0.08%), Yeast product (as a source of prebiotic MOS and beta glucans, 0.06%), Dried chicory root (as a source of prebiotic FOS, 0.06%), Glucosamine (0.04%), Chondroitin sulphate (0.04%), Yucca schidigera extract (0.02%), Dried dandelion root (0.004%), Green tea powder (0.004%), Dried hawthorn leaf (0.004%)
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
How we read this label
First ingredient: “Game”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Game (Venison & Wild Boar) 97.5% | Named meat | 97.5% |
| Minerals (1.4%) | Other | 1.4% |
| Natural Mixed Tocopherols 0.5% | Other | 0.5% |
| Beet Pulp (0.184%) | Vegetable, fruit or plant | 0.2% |
| Dried seaweed (0.08%) | Vegetable, fruit or plant | 0.08% |
| Yeast product (as a source of prebiotic MOS and beta glucan… | Other | 0.06% |
| Dried chicory root (as a source of prebiotic FOS, 0.06%) | Vegetable, fruit or plant | 0.06% |
| Glucosamine (0.04%) | Other | 0.04% |
| Chondroitin sulphate (0.04%) | Other | 0.04% |
| Yucca schidigera extract (0.02%) | Fat, stock, extract or other processed ingredient | 0.02% |
| Dried dandelion root (0.004%) | Other | 0.004% |
| Green tea powder (0.004%) | Vegetable, fruit or plant | 0.004% |
| Dried hawthorn leaf (0.004%) | Other | 0.004% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 43% and carbs about 3%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 42% | 43% |
| Fat | 41% | 42% |
| Carbohydrate | ~2.8% | ~2.9% |
| Fibre | 2.1% | 2.1% |
| Ash | 10% | 10% |
| Moisture | 2.1% | taken out |
Carbohydrate is our estimate: what is left after the other shares.
Energy559 kcal/100 g
Why it scores 83
Starch scored best (19 of 20). How it’s made scored lowest (15 of 20).
How much meat?
37.9 / 45 points- Meat on the label34.1 / 35 points
97.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.8 / 10 points
Protein is 42.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
19 / 20 pointsEstimated carbohydrate: About 2.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
15 / 20 pointsHow it’s made: Freeze-dried: 15 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 noted, no points taken: yucca extract. 12 flagged nothing.
- 1 noted
- 12 nothing flagged
- 1 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
12 ingredients with nothing flagged
Beet pulp, chicory root extract, chondroitin, dandelion root, glucosamine, green tea extract, hawthorn, minerals, pork, seaweed, tocopherols (vitamin E), yeast
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Chicory root extract, chondroitin, dandelion root, glucosamine, green tea extract, pork, seaweed, yeast
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beet pulp, chicory root extract, dandelion root, green tea extract, minerals, pork, seaweed, yeast
- ASPCA Animal Poison ControlHawthorn
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
1 not in our ingredient database yet
Game
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Ella. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| EllaOne-time purchase / beef · £4.60 | One-time purchase / beef | £4.60 | £92.00/kgCheapest in stock | Visit |
| EllaOne-time purchase / chicken · £4.60 | One-time purchase / chicken | £4.60 | £92.00/kg | Visit |
| EllaOne-time purchase / game · £4.60 | One-time purchase / game | £4.60 | £92.00/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Ella | One-time purchase / beef | £4.60 | £92.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / chicken | £4.60 | £92.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / game | £4.60 | £92.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / beef | £4.60 | £92.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / chicken | £4.60 | £92.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / game | £4.60 | £92.00/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 11 points higher at the same price or less.
- Meat
- 100% this food 97.5%
- Carbs
- about 0% this food about 3%
- To feed
- 43% less per 1,000 kcal
+11 points
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Ella (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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