

8 prices from Ella
Good points
- 55% meat
- One main animal protein: chicken
- No ingredient deductions
First ingredients: Chicken 63% (Freshly Prepared Chicken 24%, Chicken Meal 23%, Freeze Dried Chicken Pieces 8%, Chicken Fat 5.5%, Chicken Gravy 2.5%)… All ingredients
Label taken from the maker’s website- Meat
- 55%
- Protein, dry weight
- 34%
- Carbs, dry weight
- ~33%
- kcal/100 g
- 410
Ingredients
Listed first: Chicken. 55% of the recipe is declared meat.
Chicken 63% (Freshly Prepared Chicken 24%, Chicken Meal 23%, Freeze Dried Chicken Pieces 8%, Chicken Fat 5.5%, Chicken Gravy 2.5%), Potato (21.2%), Sweet Potato (6.4%), Peas (4%), Beet Pulp, Salmon Oil, Minerals, Dried Carrot (0.5%, Equivalent to 4% Carrots), Prebiotic MOS (0.2%), Cranberry Extract (0.015%), Blueberry Powder (0.015%), Marigold Meal, Turmeric, Dried Spearmint
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamin A 15800IU, Vitamin D3 1396IU, Vitamin E 67.6mg Trace elements: Iodine (as Calcium Iodate Anhydrous) 2.3mg, Selenium (as Sodium Selenite) 0.1mg, Selenium (as selenised yeast sacharomyces cerevisae CNCM I-3060, inactivated) 0.001mg, Copper (as Copper (II) Sulphate Pentahydrate) 7.5mg, Iron (as Iron (II) Sulphate Monohydrate) 55.8mg, Manganese (as Manganese (II) Oxide) 46mg, Manganese (Manganous Sulphate Monohydrate) 0.16mg, Zinc (as Zinc Oxide) 92mg, Zinc (Zinc chelate of protein hydrolysates) 0.96mg. Technological Additives: Antioxidants (Natural Mixed Tocopherols).
How we read this label
First ingredient: “Chicken 63%”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken 63% (Freshly Prepared Chicken 24%, Chicken Meal 23%… | Named meat | 63% |
| Potato (21.2%) | Vegetable, fruit or plant | 21.2% |
| Sweet Potato (6.4%) | Vegetable, fruit or plant | 6.4% |
| Peas (4%) | Vegetable, fruit or plant | 4% |
| Beet Pulp | Vegetable, fruit or plant | Not given |
| Salmon Oil | Fat, stock, extract or other processed ingredient | Not given |
| Minerals | Other | Not given |
| Dried Carrot (0.5%, Equivalent to 4% Carrots) | Vegetable, fruit or plant | 0.5% |
| Prebiotic MOS (0.2%) | Other | 0.2% |
| Cranberry Extract (0.015%) | Fat, stock, extract or other processed ingredient | 0.015% |
| Blueberry Powder (0.015%) | Vegetable, fruit or plant | 0.015% |
| Marigold Meal | Other | Not given |
| Turmeric | Vegetable, fruit or plant | Not given |
| Dried Spearmint | Other | Not given |
8% broth, gravy, fat or digest inside the meat figure isn't counted as meat.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 34% and carbs about 33%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 31% | 34% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 18.5% | 21% |
| Carbohydrate | ~30% | ~33% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 8.5% | 9.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 45
The kind of meat scored best (9 of 15). How it’s made scored lowest (6 of 20).
How much meat?
21.7 / 45 points- Meat on the label19.3 / 35 points
55% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.4 / 10 points
Protein is 34.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
8.9 / 20 pointsEstimated carbohydrate: About 33.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
9 / 15 points- How the meat is listed9 / 12 points
The label lists the meat as fresh, meal and dried, which earns 75% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 33% to 20% by dry weight, and protein is about 45%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: mint. 22 flagged nothing.
- 1 noted
- 22 nothing flagged
- MintNoted, no points takenFeed material (herb)
Why it’s noted and sources
Mint can upset a dog's stomach if eaten in large amounts; at the small amounts used in food, EU assessors found it safe.
22 ingredients with nothing flagged
Antioxidants, beet pulp, blueberries, carrot, chicken, cranberries, mannan-oligosaccharides (MOS), marigold meal, minerals, peas, potato, salmon oil, sweet potato, tocopherols (vitamin E), turmeric
Allowed up to a legal maximum, none declared above it: copper, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, blueberries, carrot, chicken, cranberries, mannan-oligosaccharides (MOS), marigold meal, minerals, peas, potato, salmon oil, sweet potato, turmeric
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, blueberries, cranberries, mannan-oligosaccharides (MOS), marigold meal, turmeric, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2020 (PMC7448085)Turmeric
- EFSA FEEDAP (PMC13063795)Cranberries
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Ella. Checked 4 Oct 2026. Up 28% since 28 Sep.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Ella1.5kg · £23.00 | 1.5kg | £23.00 | £15.33/kgCheapest in stock | Visit |
| EllaOne-time purchase / country game / 3kg · £46.00 | One-time purchase / country game / 3kg | £46.00 | £15.33/kg | Visit |
| EllaOne-time purchase / grass fed beef / 3kg · £46.00 | One-time purchase / grass fed beef / 3kg | £46.00 | £15.33/kg | Visit |
| EllaOne-time purchase / free run chicken / 3kg · £46.00 | One-time purchase / free run chicken / 3kg | £46.00 | £15.33/kg | Visit |
| Ella4.5kg · £69.00 | 4.5kg | £69.00 | £15.33/kg | Visit |
Since 28 Sep (2 readings, one a week): Ella up 28%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Ella | 1.5kg | £23.00 | £15.33/kg |
| 4 Oct 2026 | Ella | 4.5kg | £69.00 | £15.33/kg |
| 4 Oct 2026 | Ella | One-time purchase / country game / 3kg | £46.00 | £15.33/kg |
| 4 Oct 2026 | Ella | One-time purchase / country game / 6kg | £92.00 | £15.33/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 3kg | £46.00 | £15.33/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 6kg | £92.00 | £15.33/kg |
| 4 Oct 2026 | Ella | One-time purchase / grass fed beef / 3kg | £46.00 | £15.33/kg |
| 4 Oct 2026 | Ella | One-time purchase / grass fed beef / 6kg | £92.00 | £15.33/kg |
| 28 Sep 2026 | Ella | 1.5kg | £18.00 | £12.00/kg |
| 28 Sep 2026 | Ella | 4.5kg | £54.00 | £12.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 3kg | £46.00 | £15.33/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 6kg | £92.00 | £15.33/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 3kg | £46.00 | £15.33/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 6kg | £92.00 | £15.33/kg |
| 28 Sep 2026 | Ella | One-time purchase / grass fed beef / 3kg | £46.00 | £15.33/kg |
| 28 Sep 2026 | Ella | One-time purchase / grass fed beef / 6kg | £92.00 | £15.33/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 14 to 18 points higher at the same price or less.

- Meat
- 78.5% this food 55%
- Carbs
- about 22% this food about 33%
- To feed
- 32% less per 1,000 kcal
+18 pointsCompare

- Meat
- 78% this food 55%
- Carbs
- about 8% this food about 33%
- To feed
- 67% less per 1,000 kcal
+15 pointsCompare

- Meat
- 79.5% this food 55%
- To feed
- 46% less per 1,000 kcal
+14 pointsCompare

- Meat
- 76% this food 55%
- Carbs
- about 26% this food about 33%
- To feed
- 54% less per 1,000 kcal
+14 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Ella (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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