3 prices from Zooplus UK
DryCompleteAdultGrain-free
Good points
- No ingredient deductions
Worth knowing
- Meat not named by animal
- Includes digest or flavouring
First ingredients: Fish meal (29%, a natural source of omega-3 fatty acids), dried sweet potatoes (20%), whole peas, dried potatoes, pork fat… All ingredients
Label checked- Meat
- 29%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 357
Ingredients
Listed first: Fish meal. 29% of the recipe is declared meat.
- Meat 29%
- Plants 24%
- Other 0.7%
- No amount given 46.3%
Fish meal (29%, a natural source of omega-3 fatty acids), dried sweet potatoes (20%), whole peas, dried potatoes, pork fat, dried beet pulp (4%), sunflower oil, fish gravy, minerals (including 0.39% sodium hexametaphosphate), fructo-oligosaccharides (0.29%, a natural prebiotic)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), taurine (500mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate pentahydrate] (8mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg). Antioxidants: Natural tocopherol-rich extracts from vegetable oil (27mg). Flavourings: Rosemary extract (18mg).
How we read this label
First ingredient: “Fish meal”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fish meal (29%, a natural source of omega-3 fatty acids) | Meat, animal not named | 29% |
| dried sweet potatoes (20%) | Vegetable, fruit or plant | 20% |
| whole peas | Vegetable, fruit or plant | Not given |
| dried potatoes | Vegetable, fruit or plant | Not given |
| pork fat | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp (4%) | Vegetable, fruit or plant | 4% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| fish gravy | Fat, stock, extract or other processed ingredient | Not given |
| minerals (including 0.39% sodium hexametaphosphate) | Other | 0.4% |
| fructo-oligosaccharides (0.29%, a natural prebiotic) | Other | 0.3% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~40% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.4% | 2.7% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy357 kcal/100 gCalculated from the analysis.
Why it scores 25
Starch scored best (5.3 of 20). The kind of meat scored lowest (3 of 15).
How much meat?
11.7 / 45 points- Meat on the label10.2 / 35 points
29% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.3 / 20 pointsEstimated carbohydrate: About 44% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
3 / 15 points- How the meat is listed3 / 12 points
The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 28% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 22 ingredients.
22 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, beta-carotene (provitamin A), broth (meat stock), fish, flavourings (unspecified), fructo-oligosaccharides (FOS), minerals, peas, potato, sunflower oil, sweet potato, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, broth (meat stock), fish, fructo-oligosaccharides (FOS), minerals, peas, potato, sunflower oil, sweet potato
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beta-carotene (provitamin A), fish, fructo-oligosaccharides (FOS), sunflower oil, taurine, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
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View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £42.89 (out of stock) | £3.57/kg |
| 4 Oct 2026 | Zooplus UK | 3kg | £18.79 | £6.26/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £36.09 | £6.01/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £42.89 (out of stock) | £3.57/kg |
| 27 Sep 2026 | Zooplus UK | 3kg | £18.79 | £6.26/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £36.09 | £6.01/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £42.89 | £3.57/kg |
| 10 Aug 2026 | Zooplus UK | 3kg | £18.79 | £6.26/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £36.09 | £6.01/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 34 to 37 points higher and cost up to 20% more.
- Meat
- 76% this food 29%
- Carbs
- about 21% this food about 44%
- To feed
- 13% more per 1,000 kcal
+37 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 29%
- Carbs
- about 8% this food about 44%
- To feed
- 26% less per 1,000 kcal
+35 pointsCompare
- Meat
- 79.5% this food 29%
- Carbs
- about 33% this food about 44%
- To feed
- 20% more per 1,000 kcal
+34 pointsCompare
- Meat
- 76% this food 29%
- Carbs
- about 26% this food about 44%
- To feed
- about the same per 1,000 kcal
+34 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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