4 prices from Zooplus UK
DryCompletePuppyContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
First ingredients: Dried chicken and -turkey (31%, including 22% chicken), white rice, maize, fresh chicken (10%), poultry fat… All ingredients
Label checked- Meat
- 41%
- Protein, dry weight
- 34%
- Carbs, dry weight
- ~33%
- kcal/100 g
- 388
Ingredients
Listed first: Dried chicken and -turkey. 41% of the recipe is declared meat.
- Meat 41%
- Plants 3.9%
- Other 1.2%
- No amount given 53.9%
Dried chicken and -turkey (31%, including 22% chicken), white rice, maize, fresh chicken (10%), poultry fat, dried sugar beet pulp (3.9%), chicken gravy, dried whole egg, fish meal, minerals, linseeds, fish oil, fructo-oligosaccharides (1%), dried brewers' yeast, mannan-oligosaccharides (0.13%), microencapsulated sodium butyrate (0.1%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), L-carnitine (50mg), iron [ferrous(II)-amino acids chelate hydrate] (50mg), copper [cupric(II)-amino acids chelate hydrate] (5mg), zinc [amino acids zinc chelate hydrate] (62.5mg), manganese [amino acids manganous chelate hydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg). Antioxidants: Tocopherol-rich extracts from vegetable oil (26mg). Sensory additives: Rosemary extract.
How we read this label
First ingredient: “Dried chicken and -turkey”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried chicken and -turkey (31%, including 22% chicken) | Named meat | 31% |
| white rice | Grain | Not given |
| maize | Grain | Not given |
| fresh chicken (10%) | Named meat | 10% |
| poultry fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| dried sugar beet pulp (3.9%) | Vegetable, fruit or plant | 3.9% |
| chicken gravy | Fat, stock, extract or other processed ingredient | Not given |
| dried whole egg | Other | Not given |
| fish meal | Meat, animal not named | Not given |
| minerals | Other | Not given |
| linseeds | Vegetable, fruit or plant | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| fructo-oligosaccharides (1%) | Other | 1% |
| dried brewers' yeast | Other | Not given |
| mannan-oligosaccharides (0.13%) | Other | 0.1% |
| microencapsulated sodium butyrate (0.1%). | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 34% and carbs about 33%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 31% | 34% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 20.8% | 23% |
| Carbohydrate | ~29% | ~33% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 1.9% | 2.1% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy388 kcal/100 gCalculated from the analysis.
Why it scores 40
The kind of meat scored best (9 of 15). How it’s made scored lowest (6 of 20).
How much meat?
16.8 / 45 points- Meat on the label14.4 / 35 points
41% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.4 / 10 points
Protein is 34.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
9.1 / 20 pointsEstimated carbohydrate: About 32.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
9 / 15 points- How the meat is listed9 / 12 points
The label lists the meat as dried, fresh and unnamed meal, which earns 75% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 33% to 17% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 25 ingredients. 2 are not in our ingredient database yet.
25 ingredients with nothing flagged
Antioxidants, beet pulp, beta-carotene (provitamin A), broth (meat stock), chicken, egg, fish, fish oil, fructo-oligosaccharides (FOS), l-carnitine, linseed (flaxseed), maize (corn), mannan-oligosaccharides (MOS), minerals, poultry fat, rice, rosemary, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, broth (meat stock), chicken, egg, fish, fish oil, fructo-oligosaccharides (FOS), linseed (flaxseed), maize (corn), mannan-oligosaccharides (MOS), minerals, poultry fat, rice, rosemary
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beta-carotene (provitamin A), fish, fructo-oligosaccharides (FOS), l-carnitine, mannan-oligosaccharides (MOS), poultry fat, manganese, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Dried brewers' yeast, microencapsulated sodium butyrate
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Up 3% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £86.49 up 3% since 10 Aug | Economy Pack: 2 x 12kg | £86.49 | £3.60/kgCheapest in stock | Visit |
| Zooplus UK12kg · £44.09 up 2% since 10 Aug | 12kg | £44.09 | £3.67/kg | Visit |
| Zooplus UKEconomy Pack: 2 x 2.3kg · £21.79 up 2% since 10 Aug | Economy Pack: 2 x 2.3kg | £21.79 | £4.74/kg | Visit |
| Zooplus UK2.3kg · £11.59 up 2% since 10 Aug | 2.3kg | £11.59 | £5.04/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK up 3%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £44.09 | £3.67/kg |
| 4 Oct 2026 | Zooplus UK | 2.3kg | £11.59 | £5.04/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £86.49 | £3.60/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £21.79 | £4.74/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £44.09 | £3.67/kg |
| 27 Sep 2026 | Zooplus UK | 2.3kg | £12.19 | £5.30/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £86.49 | £3.60/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £22.99 | £5.00/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £43.39 | £3.62/kg |
| 10 Aug 2026 | Zooplus UK | 2.3kg | £11.39 | £4.95/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £84.29 | £3.51/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 2.3kg | £21.39 | £4.65/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 5 to 21 points higher and cost up to 21% more.
- Meat
- 75% this food 41%
- Carbs
- about 18% this food about 33%
- To feed
- 21% more per 1,000 kcal
+21 pointsCompare
Yorkshire Raw Dog Food Super65 Puppy Salmon - A blend of 5 superfoods - & bags
57% meatDry · Puppy
Fair£1.75/kg
- Meat
- 57% this food 41%
- Carbs
- about 36% this food about 33%
- To feed
- 51% less per 1,000 kcal
+7 pointsCompare
- Meat
- 68.3% this food 41%
- Carbs
- about 43% this food about 33%
- To feed
- 8% more per 1,000 kcal
+6 pointsCompare
Nourish Pet Food Grain Free Chicken with Turkey, Salmon, Sweet Potato & Carrots Dry Puppy Food
58% meatDry · Puppy
Fair£4.00/kg
- Meat
- 58% this food 41%
- Carbs
- about 42% this food about 33%
- To feed
- 12% more per 1,000 kcal
+5 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake