

1 price from Happy Dog UK
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Chicken meat* (22%), rice, rice flour, trout meal (7%), poultry fat… All ingredients
Label taken from the maker’s website- Meat
- 29%
- Protein, dry weight
- 30%
- Carbs, dry weight
- ~39%
- kcal/100 g
- 353
Ingredients
Listed first: Chicken meat. 29% of the recipe is declared meat.
- Meat 29%
- Plants 3.9%
- Other 0.3%
- No amount given 66.8%
Chicken meat* (22%), rice, rice flour, trout meal (7%), poultry fat, rice protein*, beet pulp* (desugared), linseed (2.6%), sunflower oil, apple pomace* (1.3%), hydrolysed liver, cellulose, fish hydrolysate*, potassium chloride, canola oil, maize, yeasts*, sodium chloride, seaweed* (0.27%), chicory powder, yeasts* (extract), yucca schidigera* (0.1%), mussel meat*, turmeric, milk thistle, artichoke, dandelion, ginger, birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme, (total dried herbs: 0.16%); *) dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins / kg: vitamin A (3a672a), vitamin D3 (3a671), Trace elements / kg: iron (iron(II) sulphate monohydrate 3b103), copper (copper(II) sulphate pentahydrate 3b405), zinc (zinc oxide 3b603, zinc chelate of amino acids hydrate 3b606,), manganese (manganese(II) oxide 3b502), iodine (calcium iodate, anhydrous 3b202), selenium (sodium selenite 3b801), Antioxidant; tocopherol-rich extracts from plant oils 1b306(i).
How we read this label
First ingredient: “Chicken meat*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken meat* (22%) | Named meat | 22% |
| rice | Grain | Not given |
| rice flour | Grain | Not given |
| trout meal (7%) | Named meat | 7% |
| poultry fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| rice protein* | Grain | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| linseed (2.6%) | Vegetable, fruit or plant | 2.6% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| apple pomace* (1.3%) | Vegetable, fruit or plant | 1.3% |
| hydrolysed liver | Organ meat | Not given |
| cellulose | Vegetable, fruit or plant | Not given |
| fish hydrolysate* | Fat, stock, extract or other processed ingredient | Not given |
| potassium chloride | Other | Not given |
| canola oil | Fat, stock, extract or other processed ingredient | Not given |
| maize | Grain | Not given |
| yeasts* | Other | Not given |
| sodium chloride | Other | Not given |
| seaweed* (0.27%) | Vegetable, fruit or plant | 0.3% |
| chicory powder | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 30% and carbs about 39%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 27% | 30% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 16% | 18% |
| Carbohydrate | ~35% | ~39% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 8.5% | 9.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 36
The kind of meat scored best (13.4 of 15). How it’s made scored lowest (4 of 20).
How much meat?
11.9 / 45 points- Meat on the label10.2 / 35 points
29% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.7 / 10 points
Protein is 30% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7 / 20 pointsEstimated carbohydrate: About 38.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
13.4 / 15 points- How the meat is listed10.4 / 12 points
The label lists the meat as fresh, meal and unnamed hydrolysed, which earns 86% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 39% to 25% by dry weight, and protein is about 42%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted: liver, chamomile and yucca extract. 36 flagged nothing.
- 3 noted
- 36 nothing flagged
- 5 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
36 ingredients with nothing flagged
Antioxidants, apples, beet pulp, cellulose, chicken, chicory root extract, dandelion root, fish, ginger, linseed (flaxseed), maize (corn), milk thistle, nettle, potassium chloride, poultry fat, rapeseed oil, rice, rosemary, sage, salt (sodium chloride), seaweed, sunflower oil, thyme, tocopherols (vitamin E), turmeric, vegetable protein extracts, vitamins, yeast
We couldn’t read an amount we can check on the label, so no points were taken: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, cellulose, chicory root extract, dandelion root, fish, ginger, nettle, potassium chloride, poultry fat, rapeseed oil, salt (sodium chloride), seaweed, sunflower oil, thyme, turmeric, vegetable protein extracts, vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, beet pulp, cellulose, chicken, chicory root extract, dandelion root, fish, ginger, linseed (flaxseed), maize (corn), nettle, potassium chloride, poultry fat, rapeseed oil, rice, rosemary, seaweed, sunflower oil, thyme, turmeric, vegetable protein extracts, yeast
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2020 (PMC7448085)Turmeric
- EFSA FEEDAP (PMC7448036)Ginger
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Milk thistle
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
5 not in our ingredient database yet
Artichoke, birch leaves, coriander, liquorice root, mussel meat
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Happy Dog UK1.3kg · £15.99 | 1.3kg | £15.99 | £12.30/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 1.3kg | £15.99 | £12.30/kg |
| 28 Sep 2026 | Happy Dog UK | 1.3kg | £15.99 | £12.30/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 23 to 27 points higher at the same price or less.

- Meat
- 78.5% this food 29%
- Carbs
- about 22% this food about 39%
- To feed
- 27% less per 1,000 kcal
+27 pointsCompare

- Meat
- 78% this food 29%
- Carbs
- about 8% this food about 39%
- To feed
- 64% less per 1,000 kcal
+24 pointsCompare

- Meat
- 79.5% this food 29%
- Carbs
- about 33% this food about 39%
- To feed
- 42% less per 1,000 kcal
+23 pointsCompare

- Meat
- 76% this food 29%
- Carbs
- about 26% this food about 39%
- To feed
- 51% less per 1,000 kcal
+23 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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