

3 prices from Happy Dog UK
Good points
- No ingredient deductions
Worth knowing
- About 49% carbs (dry weight)
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Potatoes*, duck protein* (25 %), oils and fats, potato protein*, beet pulp* (desugared)… All ingredients
Label taken from the maker’s website- Meat
- 25%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~49%
- kcal/100 g
- 363
Ingredients
Listed first: Potatoes. 25% of the recipe is declared meat.
Potatoes*, duck protein* (25 %), oils and fats, potato protein*, beet pulp* (desugared), hydrolysed protein, apple pomace*,sodium chloride, yeasts* (extract) *dried *) dried
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamin A (3a672a) (IE) 12000 IE, vitamin D3 (3a671). (IE) 1200 IE, vitamin E (all rac-alpha-tocopheryl acetate 3a700) 75 mg, vitamin B1 (thiamine mononitrate 3a821) 4 mg, vitamin B2 (riboflavin) 6 mg, vitamin B6 (pyridoxine hydrochloride 3a831) 4 mg, biotin (3a880) 575 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, Trace elements / kg: iron (iron (II) sulfate monohydrate (3b103) 120 mg, copper (E4; copper (II) sulfate; pentahydrate) 12 mg, zinc (zinc oxide 3b603) 95 mg, manganese (manganese (II) oxide 3b502) 14 mg, iodine (calcium iodate; anhydrous 3b202) 1.5 mg, selenium (E8; sodium selenite) 0.14 mg, Amino acids / kg: DL-methionine (3c301) 3200 mg
How we read this label
First ingredient: “Potatoes*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Potatoes* | Vegetable, fruit or plant | Not given |
| duck protein* (25%) | Named meat | 25% |
| oils and fats | Fat, stock, extract or other processed ingredient | Part of the item above |
| potato protein* | Vegetable, fruit or plant | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| hydrolysed protein | Other | Not given |
| apple pomace* | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| yeasts* (extract) *dried *) dried | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 49%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~44% | ~49% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 23
The kind of meat scored best (6 of 15). Starch scored lowest (3.7 of 20).
How much meat?
9.9 / 45 points- Meat on the label8.8 / 35 points
25% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.7 / 20 pointsEstimated carbohydrate: About 48.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 49% to 30% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 18 flagged nothing.
- 1 noted
- 18 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
18 ingredients with nothing flagged
Apples, beet pulp, biotin (vitamin H/B7), niacin (vitamin B3), oils and fats, pantothenic acid (vitamin B5), potato, processed animal protein, salt (sodium chloride), tocopherols (vitamin E), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast
Allowed up to a legal maximum, none declared above it: vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), niacin (vitamin B3), pantothenic acid (vitamin B5), salt (sodium chloride), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, vitamin A (retinyl acetate)
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beet pulp, oils and fats, potato, vegetable protein extracts, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 4kg | £34.99 | £8.75/kg |
| 4 Oct 2026 | Happy Dog UK | 4kg x 2 | £62.61 | £7.83/kg |
| 4 Oct 2026 | Happy Dog UK | 800g | £8.99 | £11.24/kg |
| 28 Sep 2026 | Happy Dog UK | 4kg | £34.99 | £8.75/kg |
| 28 Sep 2026 | Happy Dog UK | 4kg x 2 | £62.61 | £7.83/kg |
| 28 Sep 2026 | Happy Dog UK | 800g | £8.99 | £11.24/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 36 to 40 points higher and cost up to 18% more.

- Meat
- 78.5% this food 25%
- Carbs
- about 22% this food about 49%
- To feed
- 18% more per 1,000 kcal
+40 pointsCompare

- Meat
- 78% this food 25%
- Carbs
- about 8% this food about 49%
- To feed
- 42% less per 1,000 kcal
+37 pointsCompare

- Meat
- 79.5% this food 25%
- Carbs
- about 33% this food about 49%
- To feed
- 6% less per 1,000 kcal
+36 pointsCompare

- Meat
- 76% this food 25%
- Carbs
- about 26% this food about 49%
- To feed
- 21% less per 1,000 kcal
+36 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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