

29 prices from Happy Dog UK
Good points
- No ingredient deductions
Worth knowing
- About 49% carbs (dry weight)
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Animal proteins* (poultry 16 %, lamb 4 %), maize flour, maize, rice, barley… All ingredients
Label taken from the maker’s website- Meat
- 25%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~49%
- kcal/100 g
- 338
Ingredients
Listed first: Animal proteins. 25% of the recipe is declared meat.
- Meat 25%
- Other 6.1%
- No amount given 68.9%
Animal proteins* (poultry 16 %, lamb 4 %), maize flour, maize, rice, barley, lignocellulose (5.8 %), fish meal (5 %, of which 50 % salmon meal), meat meal, hydrolysed protein, beet pulp (desugared) , oils and fats, apple pomace , potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.1 %), milk thistle, mussel meat* (0.02 %), yucca schidigera*, yeasts* (extract), artichoke, dandelion, ginger (0.015 %), birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme, (total dried herbs: 0.15 %). *dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins/kg: vitamin A, vitamin D3, vitamin E, vitamin B1,vitamin B2, vitamin B6, biotine, calcium-D-pantothenate, niacin, vitamin B12,choline chloride, L-carnitine, antioxidants: high tocopherol extracts ofnatural origin.
How we read this label
First ingredient: “Animal proteins*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Animal proteins* (poultry 16%, lamb 4%) | Named meat | 20% |
| maize flour | Grain | Not given |
| maize | Grain | Not given |
| rice | Grain | Not given |
| barley | Grain | Not given |
| lignocellulose (5.8%) | Other | 5.8% |
| fish meal (5%, of which 50% salmon meal) | Named meat | 5% |
| meat meal | Meat, animal not named | Part of the item above |
| hydrolysed protein | Other | Not given |
| beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| apple pomace | Vegetable, fruit or plant | Not given |
| potassium chloride | Other | Not given |
| yeasts* | Other | Not given |
| sodium chloride | Other | Not given |
| seaweed* | Vegetable, fruit or plant | Not given |
| linseed (0.16%) | Vegetable, fruit or plant | 0.2% |
| dried whole egg (0.1%) | Other | 0.1% |
| milk thistle | Other | Not given |
| mussel meat* (0.02%) | Named meat | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 49%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 7.5% | 8.3% |
| Carbohydrate | ~44% | ~49% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 5.5% | 6.1% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 25
The kind of meat scored best (7.4 of 15). Starch scored lowest (3.7 of 20).
How much meat?
10.3 / 45 points- Meat on the label8.8 / 35 points
25% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.7 / 20 pointsEstimated carbohydrate: About 48.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
7.4 / 15 points- How the meat is listed7.4 / 12 points
The label lists the meat as fresh, meal and unnamed meal, which earns 62% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 49% to 31% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted: hydrolysed proteins, chamomile and yucca extract. 36 flagged nothing.
- 3 noted
- 36 nothing flagged
- 6 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
36 ingredients with nothing flagged
Antioxidants, apples, barley, beet pulp, biotin (vitamin H/B7), choline chloride, dandelion root, egg, fish, ginger, l-carnitine, lignocellulose, linseed (flaxseed), maize (corn), milk thistle, nettle, niacin (vitamin B3), oils and fats, pantothenic acid (vitamin B5), potassium chloride, processed animal protein, rice, rosemary, sage, salt (sodium chloride), seaweed, thyme, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast
We couldn’t read an amount we can check on the label, so no points were taken: vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, barley, biotin (vitamin H/B7), choline chloride, dandelion root, fish, ginger, l-carnitine, lignocellulose, nettle, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, salt (sodium chloride), seaweed, thyme, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, yeast, vitamin A (retinyl acetate)
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, barley, beet pulp, dandelion root, egg, fish, ginger, lignocellulose, linseed (flaxseed), maize (corn), nettle, oils and fats, potassium chloride, rice, rosemary, seaweed, thyme, yeast
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- EFSA FEEDAP (PMC7448036)Ginger
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- FSA register of feed additives (GB)Milk thistle
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
6 not in our ingredient database yet
Artichoke, birch leaves, coriander, dried, liquorice root, mussel meat
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Happy Dog UK4kg x 2 · £46.50 | 4kg x 2 | £46.50 | £5.81/kgCheapest in stock | Visit |
| Happy Dog UK4kg · £25.99 | 4kg | £25.99 | £6.50/kg | Visit |
| Happy Dog UKAdult Medium - 1kg · £6.99 | Adult Medium - 1kg | £6.99 | £6.99/kg | Visit |
| Happy Dog UKLamb & Rice 1kg · £6.99 | Lamb & Rice 1kg | £6.99 | £6.99/kg | Visit |
| Happy Dog UKSalmon & Rabbit 1kg · £6.99 | Salmon & Rabbit 1kg | £6.99 | £6.99/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 4kg | £25.99 | £6.50/kg |
| 4 Oct 2026 | Happy Dog UK | 4kg x 2 | £46.50 | £5.81/kg |
| 4 Oct 2026 | Happy Dog UK | 800g | £8.99 | £11.24/kg |
| 4 Oct 2026 | Happy Dog UK | Adult Maxi - 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Happy Dog UK | Adult Medium - 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Happy Dog UK | Adult Mini - 800g | £6.99 | £8.74/kg |
| 4 Oct 2026 | Happy Dog UK | Lamb & Rice 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Happy Dog UK | Light Diet 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Happy Dog UK | Light Low Calorie 1kg | £8.99 | £8.99/kg |
| 4 Oct 2026 | Happy Dog UK | Low Fat - Duck & Salmon 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Happy Dog UK | Ostrich - 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Happy Dog UK | Salmon & Rabbit 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Happy Dog UK | Senior Diet 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Happy Dog UK | Small Breed Light - 800g | £6.99 | £8.74/kg |
| 4 Oct 2026 | Happy Dog UK | Small Breed Low Fat Duck 800g | £6.99 | £8.74/kg |
| 4 Oct 2026 | Happy Dog UK | Small Breed Ostrich - 800g | £6.99 | £8.74/kg |
| 4 Oct 2026 | Happy Dog UK | Small Breed Salmon Rabbit - 800g | £6.99 | £8.74/kg |
| 28 Sep 2026 | Happy Dog UK | 4kg | £25.99 | £6.50/kg |
| 28 Sep 2026 | Happy Dog UK | 4kg x 2 | £46.50 | £5.81/kg |
| 28 Sep 2026 | Happy Dog UK | 800g | £8.99 (out of stock) | £11.24/kg |
| 28 Sep 2026 | Happy Dog UK | Adult Maxi - 1kg | £6.99 | £6.99/kg |
| 28 Sep 2026 | Happy Dog UK | Adult Medium - 1kg | £6.99 | £6.99/kg |
| 28 Sep 2026 | Happy Dog UK | Adult Mini - 800g | £6.99 | £8.74/kg |
| 28 Sep 2026 | Happy Dog UK | Lamb & Rice 1kg | £6.99 | £6.99/kg |
| 28 Sep 2026 | Happy Dog UK | Light Diet 1kg | £6.99 | £6.99/kg |
| 28 Sep 2026 | Happy Dog UK | Light Low Calorie 1kg | £8.99 | £8.99/kg |
| 28 Sep 2026 | Happy Dog UK | Low Fat - Duck & Salmon 1kg | £6.99 | £6.99/kg |
| 28 Sep 2026 | Happy Dog UK | Ostrich - 1kg | £6.99 | £6.99/kg |
| 28 Sep 2026 | Happy Dog UK | Salmon & Rabbit 1kg | £6.99 | £6.99/kg |
| 28 Sep 2026 | Happy Dog UK | Senior Diet 1kg | £6.99 | £6.99/kg |
| 28 Sep 2026 | Happy Dog UK | Small Breed Light - 800g | £6.99 | £8.74/kg |
| 28 Sep 2026 | Happy Dog UK | Small Breed Low Fat Duck 800g | £6.99 | £8.74/kg |
| 28 Sep 2026 | Happy Dog UK | Small Breed Ostrich - 800g | £6.99 | £8.74/kg |
| 28 Sep 2026 | Happy Dog UK | Small Breed Salmon Rabbit - 800g | £6.99 | £8.74/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 34 to 37 points higher and cost up to 18% more.

- Meat
- 76% this food 25%
- Carbs
- about 21% this food about 49%
- To feed
- 11% more per 1,000 kcal
+37 pointsCompare

- Meat
- 78% this food 25%
- Carbs
- about 8% this food about 49%
- To feed
- 28% less per 1,000 kcal
+35 pointsCompare

- Meat
- 79.5% this food 25%
- Carbs
- about 33% this food about 49%
- To feed
- 18% more per 1,000 kcal
+34 pointsCompare

- Meat
- 76% this food 25%
- Carbs
- about 26% this food about 49%
- To feed
- about the same per 1,000 kcal
+34 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake