Happy Dog NaturCroq Active Dry Dog Food

3 prices from Happy Dog UK

Happy Dog NaturCroq Active Dry Dog Food

DryCompleteAdultContains grain
22/ 100
WeakTied 889th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

Good points

  • No ingredient deductions
  • Includes organ meat

Worth knowing

  • 15% meat
  • About 45% carbs (dry weight)
  • Some meat not named by animal

First ingredients: Poultry protein* (13.5 %), wheat flour, wholegrain wheat, maize flour, poultry fat… All ingredients

Label taken from the maker’s website
Meat
15%
Protein, dry weight
27%
Carbs, dry weight
~45%
kcal/100 g
384

Ingredients

Listed first: Poultry protein. 15% of the recipe is declared meat.

  • Meat 15%
  • Other 1.8%
  • No amount given 83.2%

Poultry protein* (13.5 %), wheat flour, wholegrain wheat, maize flour, poultry fat, beef fat, wholegrain barley, wholegrain maize, meat meal, processed animal protein, haemoglobin*, hydrolysed liver, fish meal (1.5 %), beet pulp* (desugared), sunflower oil (0.9 %), applepomace* (0.7 %), yeasts*, potassium chloride, canola oil (0.2 %), carrots*, sodium chloride, green oats*, sunflowers* (0.08 %), cress*, parsley*, mussel meat*, (total green herbs: 0.3 %) *dried

Meat named animal proteinGrain cereals

From the maker’s website, checked 28 Sep 2026.

How we read this label

First ingredient: “Poultry protein*”. It isn’t a named meat or fish.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Poultry protein* (13.5%)Meat, animal not named13.5%
wheat flourGrainNot given
wholegrain wheatGrainNot given
maize flourGrainNot given
poultry fatFat, stock, extract or other processed ingredientNot given
beef fatFat, stock, extract or other processed ingredientNot given
wholegrain barleyGrainNot given
wholegrain maizeGrainNot given
meat mealMeat, animal not namedNot given
processed animal proteinOtherNot given
haemoglobin*OtherNot given
hydrolysed liverOrgan meatNot given
fish meal (1.5%)Meat, animal not named1.5%
beet pulp* (desugared)Vegetable, fruit or plantNot given
sunflower oil (0.9%)Fat, stock, extract or other processed ingredient0.9%
applepomace* (0.7%)Other0.7%
yeasts*OtherNot given
potassium chlorideOtherNot given
canola oil (0.2%)Fat, stock, extract or other processed ingredient0.2%
carrots*Vegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 27% and carbs about 45%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein24%27%
within the usual 26 to 32% for dry foods
Fat18%20%
Carbohydrate~41%~45%
within the usual 39 to 50% for dry foods
Fibre2%2.2%
Ash5.5%6.1%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy384 kcal/100 g

Why it scores 22

The kind of meat scored best (5.7 of 15). Meat scored lowest (6.4 of 45).

  1. How much meat?

    6.4 / 45 points
    • Meat on the label5.3 / 35 points

      15% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.1 / 10 points

      Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    5 / 20 points

    Estimated carbohydrate: About 45% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.

  4. What kind of meat?

    5.7 / 15 points
    • How the meat is listed2.7 / 12 points

      The label lists the meat as unnamed meal, unnamed hydrolysed and fresh, which earns 23% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3 points

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 889th of 1,171 dry foods. 45 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 45% to 27% by dry weight, and protein is about 40%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

2 noted: liver and parsley. 15 flagged nothing.

  • 2 noted
  • 15 nothing flagged
  • 6 not in our ingredient database yet
15 ingredients with nothing flagged

Animal fats, barley, beet pulp, carrot, fish, maize (corn), oats, potassium chloride, poultry fat, processed animal protein, rapeseed oil, salt (sodium chloride), sunflower oil, wheat, yeast

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
6 not in our ingredient database yet

Applepomace, cress, dried, haemoglobin, mussel meat, sunflowers

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Happy Dog UK15kg · £34.9915kg£34.99£2.33/kgCheapest in stockVisit
Happy Dog UK15kg x 2 · £77.7915kg x 2£77.79£2.59/kgVisit
Happy Dog UK15kg · £41.9915kg£41.99£2.80/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Happy Dog UK15kg£34.99£2.33/kg
4 Oct 2026Happy Dog UK15kg x 2£77.79£2.59/kg
28 Sep 2026Happy Dog UK15kg£34.99£2.33/kg
28 Sep 2026Happy Dog UK15kg x 2£77.79£2.59/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 27 points higher at the same price or less.

Compare side by side →
Meat
59% this food 15%
Carbs
about 33% this food about 45%
To feed
28% less per 1,000 kcal

+27 points

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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Picking a breed suggests a typical adult weight; you can still adjust it below.
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Anything to leave out?Checked against the whole ingredient list.
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