

3 prices from Happy Dog UK
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- 15% meat
- About 45% carbs (dry weight)
- Some meat not named by animal
First ingredients: Poultry protein* (13.5 %), wheat flour, wholegrain wheat, maize flour, poultry fat… All ingredients
Label taken from the maker’s website- Meat
- 15%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~45%
- kcal/100 g
- 384
Ingredients
Listed first: Poultry protein. 15% of the recipe is declared meat.
- Meat 15%
- Other 1.8%
- No amount given 83.2%
Poultry protein* (13.5 %), wheat flour, wholegrain wheat, maize flour, poultry fat, beef fat, wholegrain barley, wholegrain maize, meat meal, processed animal protein, haemoglobin*, hydrolysed liver, fish meal (1.5 %), beet pulp* (desugared), sunflower oil (0.9 %), applepomace* (0.7 %), yeasts*, potassium chloride, canola oil (0.2 %), carrots*, sodium chloride, green oats*, sunflowers* (0.08 %), cress*, parsley*, mussel meat*, (total green herbs: 0.3 %) *dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
How we read this label
First ingredient: “Poultry protein*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein* (13.5%) | Meat, animal not named | 13.5% |
| wheat flour | Grain | Not given |
| wholegrain wheat | Grain | Not given |
| maize flour | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| beef fat | Fat, stock, extract or other processed ingredient | Not given |
| wholegrain barley | Grain | Not given |
| wholegrain maize | Grain | Not given |
| meat meal | Meat, animal not named | Not given |
| processed animal protein | Other | Not given |
| haemoglobin* | Other | Not given |
| hydrolysed liver | Organ meat | Not given |
| fish meal (1.5%) | Meat, animal not named | 1.5% |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| sunflower oil (0.9%) | Fat, stock, extract or other processed ingredient | 0.9% |
| applepomace* (0.7%) | Other | 0.7% |
| yeasts* | Other | Not given |
| potassium chloride | Other | Not given |
| canola oil (0.2%) | Fat, stock, extract or other processed ingredient | 0.2% |
| carrots* | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 45%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~41% | ~45% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 5.5% | 6.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 22
The kind of meat scored best (5.7 of 15). Meat scored lowest (6.4 of 45).
How much meat?
6.4 / 45 points- Meat on the label5.3 / 35 points
15% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5 / 20 pointsEstimated carbohydrate: About 45% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
5.7 / 15 points- How the meat is listed2.7 / 12 points
The label lists the meat as unnamed meal, unnamed hydrolysed and fresh, which earns 23% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 45% to 27% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: liver and parsley. 15 flagged nothing.
- 2 noted
- 15 nothing flagged
- 6 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
15 ingredients with nothing flagged
Animal fats, barley, beet pulp, carrot, fish, maize (corn), oats, potassium chloride, poultry fat, processed animal protein, rapeseed oil, salt (sodium chloride), sunflower oil, wheat, yeast
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, barley, beet pulp, carrot, fish, maize (corn), oats, potassium chloride, poultry fat, rapeseed oil, sunflower oil, wheat, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Barley, fish, potassium chloride, poultry fat, rapeseed oil, salt (sodium chloride), sunflower oil, yeast
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
6 not in our ingredient database yet
Applepomace, cress, dried, haemoglobin, mussel meat, sunflowers
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 15kg | £34.99 | £2.33/kg |
| 4 Oct 2026 | Happy Dog UK | 15kg x 2 | £77.79 | £2.59/kg |
| 28 Sep 2026 | Happy Dog UK | 15kg | £34.99 | £2.33/kg |
| 28 Sep 2026 | Happy Dog UK | 15kg x 2 | £77.79 | £2.59/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 27 points higher at the same price or less.

- Meat
- 59% this food 15%
- Carbs
- about 33% this food about 45%
- To feed
- 28% less per 1,000 kcal
+27 points
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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