Happy Dog NaturCroq Balance Dry Dog Food

4 prices from Happy Dog UK

Happy Dog NaturCroq Balance Dry Dog Food

DryCompleteAdultContains grain
23/ 100
WeakTied 847th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

Good points

  • No ingredient deductions
  • Includes organ meat

Worth knowing

  • Meat amount not given
  • About 52% carbs (dry weight)
  • Meat not named by animal

First ingredients: Poultry protein*, wheat flour, wholegrain maize, wholegrain maize, maize flour… All ingredients

Label taken from the maker’s website
Meat
Not on label
Protein, dry weight
26%
Carbs, dry weight
~52%
kcal/100 g
337

Ingredients

Listed first: Poultry protein. The label gives no meat figure.

Poultry protein*, wheat flour, wholegrain maize, wholegrain maize, maize flour, wholegrain barley, oatmeal, rice flour, poultry fat, processed animal protein, beef fat, fish meal, hydrolysed liver, heamoglobin*, meat meal, beet pulp* (desugared), apple pomace* (0.7 %), yeasts* (0.5 %), cottage cheese* (0.35 %), sodium chloride, parsley*, cress*, sunflowers* (0.08 %), green oats*, spinach powder (0.08 %), lucerne*, carrots (0.04 %), rice flour (fermented), beetroot*, (total green herbs: 0.3 %) *dried

Meat named animal proteinGrain cereals

From the maker’s website, checked 28 Sep 2026.

How we read this label

First ingredient: “Poultry protein*”. It isn’t a named meat or fish.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Poultry protein*Meat, animal not namedNot given
wheat flourGrainNot given
wholegrain maizeGrainNot given
wholegrain maizeGrainNot given
maize flourGrainNot given
wholegrain barleyGrainNot given
oatmealGrainNot given
rice flourGrainNot given
poultry fatFat, stock, extract or other processed ingredientNot given
processed animal proteinOtherNot given
beef fatFat, stock, extract or other processed ingredientNot given
fish mealMeat, animal not namedNot given
hydrolysed liverOrgan meatNot given
heamoglobin*OtherNot given
meat mealMeat, animal not namedNot given
beet pulp* (desugared)Vegetable, fruit or plantNot given
apple pomace* (0.7%)Vegetable, fruit or plant0.7%
yeasts* (0.5%)Other0.5%
cottage cheese* (0.35%)Other0.3%
sodium chlorideOtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 26% and carbs about 52%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein23%26%
within the usual 26 to 32% for dry foods
Fat11%12%
Carbohydrate~47%~52%
above the usual 39 to 50% for dry foods
Fibre3%3.3%
Ash6.5%7.2%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy337 kcal/100 gCalculated from the analysis.

Why it scores 23

The kind of meat scored best (5.7 of 15). Starch scored lowest (2.8 of 20).

  1. How much meat?

    9.7 / 45 points
    • Meat on the label8.8 / 35 points

      Meat is listed without saying which animal, and the label doesn’t say how much, so a quarter of the points.

    • Protein level0.9 / 10 points

      Protein is 25.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    2.8 / 20 points

    Estimated carbohydrate: About 51.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.

  4. What kind of meat?

    5.7 / 15 points
    • How the meat is listed2.7 / 12 points

      The label lists the meat as unnamed meal and unnamed hydrolysed, which earns 23% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3 points

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 847th of 1,171 dry foods. 42 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 52% to 33% by dry weight, and protein is about 39%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

2 noted: liver and parsley. 18 flagged nothing.

  • 2 noted
  • 18 nothing flagged
  • 4 not in our ingredient database yet
18 ingredients with nothing flagged

Alfalfa, animal fats, apples, barley, beet pulp, beetroot, carrot, fish, maize (corn), milk, oats, poultry fat, processed animal protein, rice, salt (sodium chloride), spinach, wheat, yeast

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
4 not in our ingredient database yet

Cress, dried, heamoglobin, sunflowers

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Happy Dog UK15kg · £34.9915kg£34.99£2.33/kgCheapest in stockVisit
Happy Dog UK15kg x 2 · £77.7915kg x 2£77.79£2.59/kgVisit
Happy Dog UK15kg · £41.9915kg£41.99£2.80/kgVisit
Happy Dog UK1kg · £8.991kg£8.99£8.99/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Happy Dog UK15kg£34.99£2.33/kg
4 Oct 2026Happy Dog UK15kg x 2£77.79£2.59/kg
4 Oct 2026Happy Dog UK1kg£8.99£8.99/kg
28 Sep 2026Happy Dog UK15kg£34.99£2.33/kg
28 Sep 2026Happy Dog UK15kg x 2£77.79£2.59/kg
28 Sep 2026Happy Dog UK1kg£8.99£8.99/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 26 points higher at the same price or less.

Compare side by side →
Carbs
about 33% this food about 52%
To feed
37% less per 1,000 kcal

+26 points

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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