Happy Dog NaturCroq Beef & Rice Dry Dog Food

4 prices from Happy Dog UK

Happy DogCompare

Happy Dog NaturCroq Beef & Rice Dry Dog Food

DryCompleteAdultContains grain
16/ 100
WeakTied 1,047th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

  • No ingredient deductions
  • 12% meat
  • About 56% carbs (dry weight)
  • Some meat not named by animal

First ingredients: Meat meal (12%, of which beef 75%), wholegrain wheat, wholegrain corn, wheat flour, wholegrain barley… All ingredients

Label taken from the maker’s website
Meat
12%
Protein, dry weight
24%
Carbs, dry weight
~56%
kcal/100 g
352

Ingredients

Listed first: Meat meal. 12% of the recipe is declared meat.

  • Meat 12%
  • Grain 8%
  • Other 0.8%
  • No amount given 79.2%

Meat meal (12%, of which beef 75%), wholegrain wheat, wholegrain corn, wheat flour, wholegrain barley, cornmeal, rice flour (8%), beet molasses escalope * (sugar-free), poultry fat, beef fat, liver hydrolysate, poultry protein *, fish meal, hemoglobin *, apple *, 0.8%), yeast *, carrots, sodium chloride, green oats *, sunflowers *, cress *, parsley *, (total green herbs: 0.3%); *) dried

Meat named animal proteinGrain cereals

From the maker’s website, checked 28 Sep 2026.

Additives

Vitamins/kg: vitamin A, vitamin D3, vitamin E, vitamin B1, vitamin B2, vitamin B6, biotin, calcium-D-pantothenate, niacin, vitamin B12, Trace elements/kg: iron, copper, zinc, manganese, iodine, selenium, Antioxidants: high tocopherol extracts of natural origin

How we read this label

First ingredient: “Meat meal”. It names the animal.

On the labelWe read it asShare on the label
Meat meal (12%, of which beef 75%)Named meat12%
wholegrain wheatGrainNot given
wholegrain cornGrainNot given
wheat flourGrainNot given
wholegrain barleyGrainNot given
cornmealGrainNot given
rice flour (8%)Grain8%
beet molasses escalope * (sugar-free)Vegetable, fruit or plantNot given
poultry fatFat, stock, extract or other processed ingredientNot given
beef fatFat, stock, extract or other processed ingredientNot given
liver hydrolysateFat, stock, extract or other processed ingredientNot given
poultry protein *Meat, animal not namedNot given
fish mealMeat, animal not namedNot given
hemoglobin *OtherNot given
apple *Vegetable, fruit or plantNot given
0.8%)Other0.8%
yeast *OtherNot given
carrotsVegetable, fruit or plantNot given
sodium chlorideOtherNot given
green oats *GrainNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 24% and carbs about 56%, with the water taken out.

As soldDry weight
Protein22%24%
below the usual 26 to 32% for dry foods
Fat9%10%
Carbohydrate~50%~56%
above the usual 39 to 50% for dry foods
Fibre3%3.3%
Ash5.5%6.1%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy352 kcal/100 g

Why it scores 16

The kind of meat scored best (4.8 of 15). Starch scored lowest (1.3 of 20).

  1. How much meat?

    4.9 / 45
    • Meat on the label4.2 / 35

      12% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level0.7 / 10

      Protein is 24.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    1.3 / 20

    About 56.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20

    Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.

  4. What kind of meat?

    4.8 / 15
    • How the meat is listed4.8 / 12

      The label lists the meat as meal and unnamed meal, which earns 40% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 1,047th of 1,171 dry foods. 30 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 56% to 35% by dry weight, and protein is about 38%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

2 noted: liver and parsley. 32 flagged nothing.

  • 2 noted
  • 32 nothing flagged
  • 3 not in our ingredient database yet
32 ingredients with nothing flagged

Animal fats, antioxidants, apples, barley, beet pulp, biotin (vitamin H/B7), carrot, fish, maize (corn), niacin (vitamin B3), oats, pantothenic acid (vitamin B5), poultry fat, processed animal protein, rice, salt (sodium chloride), tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, wheat, yeast

We couldn’t read an amount we can check on the label, so no points were taken: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
3 not in our ingredient database yet

Cress, hemoglobin, sunflowers

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Happy Dog UK15kg · £34.9915kg£34.99£2.33/kgCheapest in stockVisit
Happy Dog UK15kg x 2 · £77.7915kg x 2£77.79£2.59/kgVisit
Happy Dog UK15kg · £41.9915kg£41.99£2.80/kgVisit
Happy Dog UK1kg · £8.99Out of stock1kg£8.99£8.99/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Happy Dog UK15kg£34.99£2.33/kg
4 Oct 2026Happy Dog UK15kg x 2£77.79£2.59/kg
4 Oct 2026Happy Dog UK1kg£8.99 (out of stock)£8.99/kg
28 Sep 2026Happy Dog UK15kg£34.99£2.33/kg
28 Sep 2026Happy Dog UK15kg x 2£77.79£2.59/kg
28 Sep 2026Happy Dog UK1kg£8.99 (out of stock)£8.99/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 33 points higher at the same price or less.

Compare side by side →
Meat
59% this food 12%
Carbs
about 33% this food about 56%
To feed
34% less per 1,000 kcal

+33 points

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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