

4 prices from Happy Dog UK
Good points
- No ingredient deductions
Worth knowing
- About 55% carbs (dry weight)
- Meat not named by animal
- Includes hydrolysed protein
First ingredients: Poultry protein * (23%), rice flour (16%), whole grain maize, maize flour, whole grain barley… All ingredients
Label taken from the maker’s website- Meat
- 23%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~55%
- kcal/100 g
- 364
Ingredients
Listed first: Poultry protein. 23% of the recipe is declared meat.
- Meat 23%
- Grain 16%
- Plants 1.3%
- Other 1%
- No amount given 58.7%
Poultry protein * (23%), rice flour (16%), whole grain maize, maize flour, whole grain barley, poultry fat, beet molasses schnitzel * (sugar-free), liver hydrolysate, apple pomace * (1.3%), sunflower oil (0.8%), beef fat, yeast * , Potassium chloride, rapeseed oil (0.2%), carrots *, sodium chloride, green oats *, sunflowers *, cress *, parsley *, (total green herbs: 0.3%); *) dried |
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
How we read this label
First ingredient: “Poultry protein *”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein * (23%) | Meat, animal not named | 23% |
| rice flour (16%) | Grain | 16% |
| whole grain maize | Grain | Not given |
| maize flour | Grain | Not given |
| whole grain barley | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| beet molasses schnitzel * (sugar-free) | Vegetable, fruit or plant | Not given |
| liver hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| apple pomace * (1.3%) | Vegetable, fruit or plant | 1.3% |
| sunflower oil (0.8%) | Fat, stock, extract or other processed ingredient | 0.8% |
| beef fat | Fat, stock, extract or other processed ingredient | Not given |
| yeast * | Other | Not given |
| Potassium chloride | Other | Not given |
| rapeseed oil (0.2%) | Fat, stock, extract or other processed ingredient | 0.2% |
| carrots * | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| green oats * | Grain | Not given |
| sunflowers * | Other | Not given |
| cress * | Other | Not given |
| parsley * | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 55%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~50% | ~55% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 5.5% | 6.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 18
How it’s made scored best (5 of 20). Starch scored lowest (1.7 of 20).
How much meat?
9 / 45 points- Meat on the label8.1 / 35 points
23% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.9 / 10 points
Protein is 25.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.7 / 20 pointsEstimated carbohydrate: About 55% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
3 / 15 points- How the meat is listed3 / 12 points
The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 55% to 34% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: liver and parsley. 15 flagged nothing.
- 2 noted
- 15 nothing flagged
- 2 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “liver hydrolysate”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
15 ingredients with nothing flagged
Animal fats, apples, barley, beet pulp, carrot, maize (corn), oats, potassium chloride, poultry fat, processed animal protein, rapeseed oil, rice, salt (sodium chloride), sunflower oil, yeast
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, apples, barley, beet pulp, carrot, maize (corn), oats, potassium chloride, poultry fat, rapeseed oil, rice, sunflower oil, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, barley, potassium chloride, poultry fat, rapeseed oil, salt (sodium chloride), sunflower oil, yeast
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
2 not in our ingredient database yet
Cress, sunflowers
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 11kg | £28.99 | £2.64/kg |
| 4 Oct 2026 | Happy Dog UK | 11kg x 2 | £72.23 | £3.28/kg |
| 4 Oct 2026 | Happy Dog UK | 1kg | £8.99 (out of stock) | £8.99/kg |
| 28 Sep 2026 | Happy Dog UK | 11kg | £28.99 | £2.64/kg |
| 28 Sep 2026 | Happy Dog UK | 11kg x 2 | £72.23 | £3.28/kg |
| 28 Sep 2026 | Happy Dog UK | 1kg | £8.99 (out of stock) | £8.99/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 31 points higher at the same price or less.

- Meat
- 59% this food 23%
- Carbs
- about 33% this food about 55%
- To feed
- 40% less per 1,000 kcal
+31 points
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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