

3 prices from Happy Dog UK
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- 14% meat
- About 56% carbs (dry weight)
- Some meat not named by animal
First ingredients: poultry protein*(14 %), wheat flour, wholegrain wheat, wholegrain maize, maize flour… All ingredients
Label taken from the maker’s website- Meat
- 14%
- Protein, dry weight
- 23%
- Carbs, dry weight
- ~56%
- kcal/100 g
- 335
Ingredients
Listed first: Poultry protein. 14% of the recipe is declared meat.
- Meat 14%
- Plants 1%
- Other 0.1%
- No amount given 84.9%
poultry protein*(14 %), wheat flour, wholegrain wheat, wholegrain maize, maize flour, wholegrain barley, poultry fat, beef fat, fish meal, meat meal, beet pulp* (desugared), hydrolysed liver, haemoglobin*, apple pomace* (1.0 %), yeasts*, carrots*, sodium chloride, green oats*, sunflowers* (0.08 %), cress*, parsley*, mussel meat*, (total green herbs: 0.3 %);*) dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
vitamins / kg: vitamin A (3a672a) 18000 IU, vitamin D3 (3a671) 1000 IU. Trace elements / kg: iron (iron(II) sulphate, monohydrate 3b103) 55 mg, copper (copper(II) sulphate pentahydrate 3b405) 12 mg, zinc (zinc oxide 3b603) 95 mg, manganese (manganese(II) oxide 3b502) 10 mg, iodine (calcium iodate, anhydrous 3b202) 2.5 mg, selenium (sodium selenite 3b801) 0.17 mg.
How we read this label
First ingredient: “poultry protein*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| poultry protein*(14%) | Meat, animal not named | 14% |
| wheat flour | Grain | Not given |
| wholegrain wheat | Grain | Not given |
| wholegrain maize | Grain | Not given |
| maize flour | Grain | Not given |
| wholegrain barley | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| beef fat | Fat, stock, extract or other processed ingredient | Not given |
| fish meal | Meat, animal not named | Not given |
| meat meal | Meat, animal not named | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| hydrolysed liver | Organ meat | Not given |
| haemoglobin* | Other | Not given |
| apple pomace* (1.0%) | Vegetable, fruit or plant | 1% |
| yeasts* | Other | Not given |
| carrots* | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| green oats* | Grain | Not given |
| sunflowers* (0.08%) | Other | 0.08% |
| cress* | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 23% and carbs about 56%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 23% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~50% | ~56% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 5.5% | 6.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 17
The kind of meat scored best (5.7 of 15). Starch scored lowest (1.3 of 20).
How much meat?
5.5 / 45 points- Meat on the label4.9 / 35 points
14% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.6 / 10 points
Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.3 / 20 pointsEstimated carbohydrate: About 56.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
5.7 / 15 points- How the meat is listed2.7 / 12 points
The label lists the meat as unnamed meal, unnamed hydrolysed and fresh, which earns 23% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 56% to 35% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: liver and parsley. 22 flagged nothing.
- 2 noted
- 22 nothing flagged
- 4 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
22 ingredients with nothing flagged
Animal fats, apples, barley, beet pulp, carrot, fish, maize (corn), oats, poultry fat, processed animal protein, salt (sodium chloride), vitamins, wheat, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), zinc
We couldn’t read an amount we can check on the label, so no points were taken: vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, barley, fish, poultry fat, salt (sodium chloride), vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, apples, barley, beet pulp, carrot, fish, maize (corn), oats, poultry fat, wheat, yeast
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
4 not in our ingredient database yet
Cress, haemoglobin, mussel meat, sunflowers
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 15kg | £34.99 | £2.33/kg |
| 4 Oct 2026 | Happy Dog UK | 15kg x 2 | £77.79 | £2.59/kg |
| 28 Sep 2026 | Happy Dog UK | 15kg | £34.99 | £2.33/kg |
| 28 Sep 2026 | Happy Dog UK | 15kg x 2 | £77.79 | £2.59/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 32 points higher at the same price or less.

- Meat
- 59% this food 14%
- Carbs
- about 33% this food about 56%
- To feed
- 37% less per 1,000 kcal
+32 points
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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