

1 price from Happy Dog UK
Good points
- No ingredient deductions
Worth knowing
- 7% meat
- About 54% carbs (dry weight)
- Meat not named by animal
First ingredients: cereals (including wheat, maize)… All ingredients
Label taken from the maker’s website- Meat
- 7%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~54%
- kcal/100 g
- 358
Ingredients
Listed first: Cereals. 7% of the recipe is declared meat.
cereals (including wheat, maize), meat and animal derivatives* (including poultry protein* (7 %), (meat meal), oils and fats, derivatives of vegetable origin* (including apple pomace*), fish and fish derivatives*, yeasts*, minerals, seeds, vegetables*, algae*, milk and milk derivatives*, molluscs and crustaceans* (including mussel powder (0.01 %)), vegetable protein extract*, eggs and egg derivatives*, fruits*, *) dried
Meat animal not namedGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
vitamins/kg: vitamin A 14000 IU, vitamin D3 870 IU. Trace elements / kg: iron (3b103) 60 mg, copper (3b405) 13 mg, zinc (3b603) 105 mg, manganese (3b502) 10 mg, iodine (3b202) 3.0 mg, selenium (3b801) 0.2 mg. Amino acids / kg: methionine (3c301) 900 mg. Antioxidant, tocopherol-rich extracts from plant oils 1b306(i).
How we read this label
First ingredient: “cereals”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| cereals (including wheat, maize) | Vegetable, fruit or plant | Not given |
| meat and animal derivatives* (including poultry protein* (7… | Named meat | 7% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 54%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 9.5% | 11% |
| Carbohydrate | ~49% | ~54% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 6.5% | 7.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 11
How it’s made scored best (6 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
3.4 / 45 points- Meat on the label2.5 / 35 points
7% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.9 / 10 points
Protein is 25.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.9 / 20 pointsEstimated carbohydrate: About 54.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 54% to 34% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: derivatives of vegetable origin. 20 flagged nothing.
- 1 noted
- 20 nothing flagged
- 6 not in our ingredient database yet
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
20 ingredients with nothing flagged
Algae, antioxidants, cereals, DL-methionine, minerals, oils and fats, seeds, tocopherols (vitamin E), vegetable protein extracts, vegetables, vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), zinc
We couldn’t read an amount we can check on the label, so no points were taken: selenium, vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, antioxidants, cereals, DL-methionine, seeds, vegetable protein extracts, vegetables, vitamins, yeast, manganese, vitamin A (retinyl acetate), zinc, selenium
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, antioxidants, cereals, minerals, oils and fats, seeds, vegetable protein extracts, vegetables, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
6 not in our ingredient database yet
Amino acids, eggs and egg derivatives, fish and fish derivatives, fruits, milk and milk derivatives, molluscs and crustaceans
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Happy Dog UK20 kg · £39.99 | 20 kg | £39.99 | £2.00/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 20 kg | £39.99 | £2.00/kg |
| 28 Sep 2026 | Happy Dog UK | 20 kg | £39.99 | £2.00/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 38 points higher at the same price or less.

- Meat
- 59% this food 7%
- Carbs
- about 33% this food about 54%
- To feed
- 22% less per 1,000 kcal
+38 points
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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