

1 price from Happy Dog UK
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: poultry protein* (22 %, of which 18 % chicken meat*), oils and fats (18 %), rice, rice flour, meat meal… All ingredients
Label taken from the maker’s website- Meat
- 22%
- Protein, dry weight
- 38%
- Carbs, dry weight
- ~26%
- kcal/100 g
- 432
Ingredients
Listed first: Poultry protein. 22% of the recipe is declared meat.
poultry protein* (22 %, of which 18 % chicken meat*), oils and fats (18 %), rice, rice flour, meat meal, rice protein*, salmon meal, hydrolysed protein, dried beet pulp*, minerals, apple pomace*, chicory powder, yeasts* (extract), mussel powder; *) dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
vitamins/kg: vitamin A 16000 IU, vitamin D3 990 IU. Trace elements / kg: iron (3b103) 55 mg, copper (3b405) 12 mg, zinc (3b603) 70 mg, manganese (3b502) 14 mg, iodine (3b202) 1.5 mg, selenium (3b801) 0.2 mg. Antioxidant, tocopherol-rich extracts from plant oils 1b306(i).
How we read this label
First ingredient: “poultry protein*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| poultry protein* (22%, of which 18% chicken meat*) | Named meat | 22% |
| oils and fats (18%) | Fat, stock, extract or other processed ingredient | 18% |
| rice | Grain | Not given |
| rice flour | Grain | Not given |
| meat meal | Meat, animal not named | Not given |
| rice protein* | Grain | Not given |
| salmon meal | Named meat | Not given |
| hydrolysed protein | Other | Not given |
| dried beet pulp* | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| apple pomace* | Vegetable, fruit or plant | Not given |
| chicory powder | Vegetable, fruit or plant | Not given |
| yeasts* (extract) | Other | Not given |
| mussel powder; *) dried | Named meat | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 38% and carbs about 26%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 34% | 38% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 24% | 27% |
| Carbohydrate | ~23% | ~26% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 1.5% | 1.7% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 31
Starch scored best (11.3 of 20). How it’s made scored lowest (4 of 20).
How much meat?
10.7 / 45 points- Meat on the label7.7 / 35 points
22% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3 / 10 points
Protein is 37.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
11.3 / 20 pointsEstimated carbohydrate: About 26.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
5.9 / 15 points- How the meat is listed5.9 / 12 points
The label lists the meat as meal, unnamed meal and dried, which earns 49% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 26% to 16% by dry weight, and protein is about 47%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 21 flagged nothing.
- 1 noted
- 21 nothing flagged
- 1 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
21 ingredients with nothing flagged
Antioxidants, apples, beet pulp, chicory root extract, minerals, oils and fats, processed animal protein, rice, salmon, tocopherols (vitamin E), vegetable protein extracts, vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), zinc
We couldn’t read an amount we can check on the label, so no points were taken: vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, chicory root extract, vegetable protein extracts, vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, beet pulp, chicory root extract, minerals, oils and fats, rice, salmon, vegetable protein extracts, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Mussel powder
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Happy Dog UK20kg · £54.99 | 20kg | £54.99 | £2.75/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 20kg | £54.99 | £2.75/kg |
| 28 Sep 2026 | Happy Dog UK | 20kg | £54.99 | £2.75/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 18 points higher at the same price or less.

- Meat
- 59% this food 22%
- Carbs
- about 33% this food about 26%
- To feed
- 31% less per 1,000 kcal
+18 points
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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