Happy Dog Professional Gold Performance 34 / 24

1 price from Happy Dog UK

Happy Dog Professional Gold Performance 34 / 24

DryCompleteAdultContains grain
31/ 100
WeakTop 49% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

Good points

  • No ingredient deductions

Worth knowing

  • Some meat not named by animal
  • Added plant protein, starch or fibre
  • Includes hydrolysed protein

First ingredients: poultry protein* (22 %, of which 18 % chicken meat*), oils and fats (18 %), rice, rice flour, meat meal… All ingredients

Label taken from the maker’s website
Meat
22%
Protein, dry weight
38%
Carbs, dry weight
~26%
kcal/100 g
432

Ingredients

Listed first: Poultry protein. 22% of the recipe is declared meat.

poultry protein* (22 %, of which 18 % chicken meat*), oils and fats (18 %), rice, rice flour, meat meal, rice protein*, salmon meal, hydrolysed protein, dried beet pulp*, minerals, apple pomace*, chicory powder, yeasts* (extract), mussel powder; *) dried

Meat named animal proteinGrain cereals

From the maker’s website, checked 28 Sep 2026.

Additives

vitamins/kg: vitamin A 16000 IU, vitamin D3 990 IU. Trace elements / kg: iron (3b103) 55 mg, copper (3b405) 12 mg, zinc (3b603) 70 mg, manganese (3b502) 14 mg, iodine (3b202) 1.5 mg, selenium (3b801) 0.2 mg. Antioxidant, tocopherol-rich extracts from plant oils 1b306(i).

How we read this label

First ingredient: “poultry protein*”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
poultry protein* (22%, of which 18% chicken meat*)Named meat22%
oils and fats (18%)Fat, stock, extract or other processed ingredient18%
riceGrainNot given
rice flourGrainNot given
meat mealMeat, animal not namedNot given
rice protein*GrainNot given
salmon mealNamed meatNot given
hydrolysed proteinOtherNot given
dried beet pulp*Vegetable, fruit or plantNot given
mineralsOtherNot given
apple pomace*Vegetable, fruit or plantNot given
chicory powderVegetable, fruit or plantNot given
yeasts* (extract)OtherNot given
mussel powder; *) driedNamed meatNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 38% and carbs about 26%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein34%38%
above the usual 26 to 32% for dry foods
Fat24%27%
Carbohydrate~23%~26%
below the usual 39 to 50% for dry foods
Fibre1.5%1.7%
Ash7%7.8%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy432 kcal/100 g

Why it scores 31

Starch scored best (11.3 of 20). How it’s made scored lowest (4 of 20).

  1. How much meat?

    10.7 / 45 points
    • Meat on the label7.7 / 35 points

      22% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level3 / 10 points

      Protein is 37.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    11.3 / 20 points

    Estimated carbohydrate: About 26.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    4 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.

  4. What kind of meat?

    5.9 / 15 points
    • How the meat is listed5.9 / 12 points

      The label lists the meat as meal, unnamed meal and dried, which earns 49% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 49% of dry foods. 48 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 26% to 16% by dry weight, and protein is about 47%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 noted: hydrolysed proteins. 21 flagged nothing.

  • 1 noted
  • 21 nothing flagged
  • 1 not in our ingredient database yet
21 ingredients with nothing flagged

Antioxidants, apples, beet pulp, chicory root extract, minerals, oils and fats, processed animal protein, rice, salmon, tocopherols (vitamin E), vegetable protein extracts, vitamins, yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), zinc

We couldn’t read an amount we can check on the label, so no points were taken: vitamin D3 (cholecalciferol)

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Mussel powder

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Happy Dog UK20kg · £54.9920kg£54.99£2.75/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Happy Dog UK20kg£54.99£2.75/kg
28 Sep 2026Happy Dog UK20kg£54.99£2.75/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 18 points higher at the same price or less.

Compare side by side →
Meat
59% this food 22%
Carbs
about 33% this food about 26%
To feed
31% less per 1,000 kcal

+18 points

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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