Happy Dog Professional High Energy 30 / 20

1 price from Happy Dog UK

Happy Dog Professional High Energy 30 / 20

DryCompleteAdultContains grain
16/ 100
WeakTied 1,047th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

Good points

  • No ingredient deductions

Worth knowing

  • Meat amount not declared
  • Meat not named by animal

First ingredients: cereals (including wheat, maize), meat and animal derivatives* (including poultry protein* (16 %), meat meal)… All ingredients

Label taken from the maker’s website
Meat
Not on label
Protein, dry weight
33%
Carbs, dry weight
~34%
kcal/100 g
408

Ingredients

Listed first: Cereals. The label gives no meat figure.

cereals (including wheat, maize), meat and animal derivatives* (including poultry protein* (16 %), meat meal), oils and fats (14 %), derivatives of vegetable origin* (including apple pomace*), fish and fish derivatives* (fish meal (2 %)), minerals, yeasts*, seeds, vegetables*, algae*, milk and milk derivatives*, molluscs and crustaceans* (including mussel powder), vegetable protein extract*, eggs and egg derivatives*, fruits*, *) dried

Meat animal not namedGrain cereals

From the maker’s website, checked 28 Sep 2026.

Additives

vitamins/kg: vitamin A 14000 IU, vitamin D3 850 IU, Trace elements / kg: iron (3b103) 60 mg, copper (3b405) 13 mg, zinc (3b603) 110 mg, manganese (3b502) 11 mg, iodine (3b202) 3.0 mg, selenium (3b801) 0.2 mg. Amino acids / kg: methionine (3c301) 1000 mg. Acidity regulators/kg: citric acid (1a330) 200 mg. Antioxidant, tocopherol-rich extracts from plant oils 1b306(i).

How we read this label

First ingredient: “cereals”. It isn’t a named meat or fish.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
cereals (including wheat, maize)Vegetable, fruit or plantNot given
meat and animal derivatives* (including poultry protein* (1…A group name, not one ingredient16%
oils and fats (14%)Fat, stock, extract or other processed ingredient14%
derivatives of vegetable origin* (including apple pomace*)A group name, not one ingredientNot given
fish and fish derivatives* (fish meal (2%))A group name, not one ingredient2%
mineralsOtherNot given
yeasts*OtherNot given
seedsOtherNot given
vegetables*Vegetable, fruit or plantNot given
algae*Vegetable, fruit or plantNot given
milk and milk derivatives*OtherNot given
molluscs and crustaceans* (including mussel powder)OtherNot given
vegetable protein extract*Fat, stock, extract or other processed ingredientNot given
eggs and egg derivatives*OtherNot given
fruits*Vegetable, fruit or plantNot given
*) driedOtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 33% and carbs about 34%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein30%33%
above the usual 26 to 32% for dry foods
Fat20%22%
Carbohydrate~31%~34%
below the usual 39 to 50% for dry foods
Fibre2%2.2%
Ash7%7.8%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy408 kcal/100 g

Why it scores 16

Starch scored best (8.5 of 20). The kind of meat scored lowest (0 of 15).

  1. How much meat?

    2.2 / 45 points
    • Meat on the label0 / 35 points

      No meat declared.

    • Protein level2.2 / 10 points

      Protein is 33.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    8.5 / 20 points

    Estimated carbohydrate: About 34.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20 points

    How it’s made: Extruded kibble: 6 of 20.

  4. What kind of meat?

    0 / 15 points
    • How the meat is listed0 / 12 points

      The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 1,047th of 1,171 dry foods. 30 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 34% to 21% by dry weight, and protein is about 44%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

2 noted: meat and animal derivatives, and derivatives of vegetable origin.

  • 2 noted
  • 21 nothing flagged
  • 7 not in our ingredient database yet
21 ingredients with nothing flagged

Algae, antioxidants, cereals, citric acid (E330), DL-methionine, minerals, oils and fats, seeds, tocopherols (vitamin E), vegetable protein extracts, vegetables, vitamins, yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

We couldn’t read an amount we can check on the label, so no points were taken: selenium

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
7 not in our ingredient database yet

Acidity regulators, amino acids, eggs and egg derivatives, fish and fish derivatives, fruits, milk and milk derivatives, molluscs and crustaceans

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Happy Dog UK20 kg · £42.9920 kg£42.99£2.15/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Happy Dog UK20 kg£42.99£2.15/kg
28 Sep 2026Happy Dog UK20 kg£42.99£2.15/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 33 points higher at the same price or less.

Compare side by side →
Carbs
about 33% this food about 34%
To feed
17% less per 1,000 kcal

+33 points

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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