Happy Dog Professional NaturCroq Puppies

4 prices from Happy Dog UK

Happy Dog Professional NaturCroq Puppies

DryCompletePuppyContains grain
25/ 100
WeakTied 750th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

Good points

  • No ingredient deductions

Worth knowing

  • Meat amount not given
  • Meat not named by animal
  • Includes hydrolysed protein

First ingredients: Poultry protein *, wheat flour, maize flour, rice flour, cracklings… All ingredients

Label taken from the maker’s website
Meat
Not on label
Protein, dry weight
32%
Carbs, dry weight
~41%
kcal/100 g
372

Ingredients

Listed first: Poultry protein. The label gives no meat figure.

Poultry protein *, wheat flour, maize flour, rice flour, cracklings, whole grain maize, meat meal, poultry fat, beef fat, fish meal, beet molasses escalope * (sugar-free), liver hydrolysate, apple pomace * (0.8%), yeast *, carrots *, sodium chloride, green oats *, sunflowers *, Cress *, parsley *, (total green herbs: 0.3%); *) dried

Meat named animal proteinGrain cereals

From the maker’s website, checked 28 Sep 2026.

Additives

Vitamins/kg: vitamin A, vitamin D3, vitamin E, vitamin B1, vitamin B2, vitamin B6, biotin, calcium-D-pantothenate, niacin, vitamin B12, Trace elements/kg: iron, copper, zinc, manganese, iodine, selenium, Antioxidants: high tocopherol extracts of natural origin

How we read this label

First ingredient: “Poultry protein *”. It isn’t a named meat or fish.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Poultry protein *Meat, animal not namedNot given
wheat flourGrainNot given
maize flourGrainNot given
rice flourGrainNot given
cracklingsOtherNot given
whole grain maizeGrainNot given
meat mealMeat, animal not namedNot given
poultry fatFat, stock, extract or other processed ingredientNot given
beef fatFat, stock, extract or other processed ingredientNot given
fish mealMeat, animal not namedNot given
beet molasses escalope * (sugar-free)Vegetable, fruit or plantNot given
liver hydrolysateFat, stock, extract or other processed ingredientNot given
apple pomace * (0.8%)Vegetable, fruit or plant0.8%
yeast *OtherNot given
carrots *Vegetable, fruit or plantNot given
sodium chlorideOtherNot given
green oats *GrainNot given
sunflowers *OtherNot given
Cress *OtherNot given
parsley *Vegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 32% and carbs about 41%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein29%32%
within the usual 26 to 32% for dry foods
Fat14%16%
Carbohydrate~37%~41%
within the usual 39 to 50% for dry foods
Fibre3%3.3%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy372 kcal/100 g

Why it scores 25

Starch scored best (6.5 of 20). The kind of meat scored lowest (3 of 15).

  1. How much meat?

    10.8 / 45 points
    • Meat on the label8.8 / 35 points

      Meat is listed without saying which animal, and the label doesn’t say how much, so a quarter of the points.

    • Protein level2 / 10 points

      Protein is 32.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    6.5 / 20 points

    Estimated carbohydrate: About 40.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.

  4. What kind of meat?

    3 / 15 points
    • How the meat is listed3 / 12 points

      The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 750th of 1,171 dry foods. 47 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 41% to 22% by dry weight, and protein is about 38%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

2 noted: liver and parsley. 31 flagged nothing.

  • 2 noted
  • 31 nothing flagged
  • 3 not in our ingredient database yet
31 ingredients with nothing flagged

Animal fats, antioxidants, apples, beet pulp, biotin (vitamin H/B7), carrot, fish, maize (corn), niacin (vitamin B3), oats, pantothenic acid (vitamin B5), poultry fat, processed animal protein, rice, salt (sodium chloride), tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, wheat, yeast

We couldn’t read an amount we can check on the label, so no points were taken: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
3 not in our ingredient database yet

Cracklings, cress, sunflowers

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Happy Dog UK15kg · £34.9915kg£34.99£2.33/kgCheapest in stockVisit
Happy Dog UK15kg x 2 · £75.1315kg x 2£75.13£2.50/kgVisit
Happy Dog UK15kg · £41.9915kg£41.99£2.80/kgVisit
Happy Dog UK1kg · £8.991kg£8.99£8.99/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Happy Dog UK15kg£41.99£2.80/kg
4 Oct 2026Happy Dog UK15kg x 2£75.13£2.50/kg
4 Oct 2026Happy Dog UK1kg£8.99£8.99/kg
28 Sep 2026Happy Dog UK15kg£41.99£2.80/kg
28 Sep 2026Happy Dog UK15kg x 2£75.13£2.50/kg
28 Sep 2026Happy Dog UK1kg£8.99£8.99/kg

Your dog

Cost per day and grams for your dog

Alternatives

2 dry foods score 16 to 22 points higher at the same price or less.

Compare side by side →
Carbs
about 36% this food about 41%
To feed
27% less per 1,000 kcal

+22 pointsCompare

Price
3% less per kg

+16 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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