

1 price from Happy Dog UK
Good points
- No ingredient deductions
Worth knowing
- 15% meat
- Meat not named by animal
First ingredients: cereals (including rice (16 %), maize, maize flour), meat and animal derivatives* (including lamb protein* (15 %), meat meal)… All ingredients
Label taken from the maker’s website- Meat
- 15%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~41%
- kcal/100 g
- 388
Ingredients
Listed first: Cereals. 15% of the recipe is declared meat.
- Meat 15%
- Plants 16%
- No amount given 69%
cereals (including rice (16 %), maize, maize flour), meat and animal derivatives* (including lamb protein* (15 %), meat meal), oils and fats, derivatives of vegetable origin* (including apple pomace*), minerals, yeasts*, molluscs and crustaceans* (including mussel powder (0.04 %)), seeds, vegetables*, algae*, milk and milk derivatives*, fish and fish derivatives*, vegetable protein extract*, eggs and egg derivatives*, fruits*, *) dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
vitamins/kg: vitamin A 15000 IU, vitamin D3 880 IU. Trace elements / kg: iron (3b103) 60 mg, copper (3b405) 14 mg, zinc (3b603) 110 mg, manganese (3b502) 11 mg, iodine (3b202) 3 mg, selenium (3b801) 0.2 mg. Amino acids / kg: L-tryptophan (3c440) 1000 mg. Antioxidant, tocopherol-rich extracts from plant oils 1b306(i).
How we read this label
First ingredient: “cereals”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| cereals (including rice (16%), maize, maize flour) | Vegetable, fruit or plant | 16% |
| meat and animal derivatives* (including lamb protein* (15%)… | Named meat | 15% |
| oils and fats | Fat, stock, extract or other processed ingredient | Part of the item above |
| derivatives of vegetable origin* (including apple pomace*) | A group name, not one ingredient | Not given |
| minerals | Other | Not given |
| yeasts* | Other | Not given |
| molluscs and crustaceans* (including mussel powder (0.04%)) | Other | 0.04% |
| seeds | Other | Not given |
| vegetables* | Vegetable, fruit or plant | Not given |
| algae* | Vegetable, fruit or plant | Not given |
| milk and milk derivatives* | Other | Not given |
| fish and fish derivatives* | A group name, not one ingredient | Not given |
| vegetable protein extract* | Fat, stock, extract or other processed ingredient | Not given |
| eggs and egg derivatives* | Other | Not given |
| fruits* | Vegetable, fruit or plant | Not given |
| *) dried | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 41%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 30% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~37% | ~41% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 1.5% | 1.7% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 20
Starch scored best (6.5 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
7.5 / 45 points- Meat on the label5.3 / 35 points
15% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.2 / 10 points
Protein is 33.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.5 / 20 pointsEstimated carbohydrate: About 40.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 41% to 22% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: meat and animal derivatives, and derivatives of vegetable origin.
- 2 noted
- 19 nothing flagged
- 7 not in our ingredient database yet
- Meat and animal derivativesCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
19 ingredients with nothing flagged
Algae, antioxidants, cereals, minerals, oils and fats, seeds, tocopherols (vitamin E), vegetable protein extracts, vegetables, vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), zinc
We couldn’t read an amount we can check on the label, so no points were taken: vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, antioxidants, cereals, seeds, vegetable protein extracts, vegetables, vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, antioxidants, cereals, minerals, oils and fats, seeds, vegetable protein extracts, vegetables, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
7 not in our ingredient database yet
Amino acids, eggs and egg derivatives, fish and fish derivatives, fruits, L tryptophan, milk and milk derivatives, molluscs and crustaceans
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Happy Dog UK20 kg · £53.99 | 20 kg | £53.99 | £2.70/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 20 kg | £53.99 | £2.70/kg |
| 28 Sep 2026 | Happy Dog UK | 20 kg | £53.99 | £2.70/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 21 to 27 points higher at the same price or less.

- Meat
- 57% this food 15%
- Carbs
- about 36% this food about 41%
- To feed
- 34% less per 1,000 kcal
+27 pointsCompare

- Meat
- 34% this food 15%
- Price
- 16% less per kg
+21 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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