5 prices from Happy Dog UK
WetCompleteAdultGrain-free
Good points
- 70% meat
- Low starch, about 10% carbs
- One animal protein: horse
First ingredients: Horse and horse by-products (70% - horse hearts, horse lungs, horse meat, horse stomach, horse liver)**… All ingredients
Label taken from the maker’s website- Meat
- 70%
- Protein, dry weight
- 55%
- Carbs, dry weight
- ~10%
- kcal/100 g
- 90
Ingredients
Listed first: Horse and horse by-products. 70% of the recipe is declared meat.
Horse and horse by-products (70% - horse hearts, horse lungs, horse meat, horse stomach, horse liver)**, minerals **)(Recipe contains 29.8% drinking water)
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins/kg: Vitamin D3 (3a671) 200 IU, Vitamin E (all rac-alpha-tocopheryl acetate 3a700) 20 mg Trace elements/kg: zinc (zinc sulfate, monohydrate 3b605) 21 mg, manganese (manganese(II) sulfate, monohydrate 3b503) 1.7 mg, iodine (calcium iodate, anhydrous 3b202) 0.75 mg
How we read this label
First ingredient: “Horse and horse by-products”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Horse and horse by-products (70% - horse hearts, horse lung… | Named meat | 70% |
| minerals **)(Recipe contains 29.8% drinking water) | Other | 29.8% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 55% and carbs about 10%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 11.6% | 55% |
| above the usual 38 to 48% for wet foods | ||
| Fat | 5% | 24% |
| Carbohydrate | ~2% | ~9.5% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 0.4% | 1.9% |
| Ash | 2% | 9.5% |
| Moisture | 79% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy90 kcal/100 gCalculated from the analysis.
Why it scores 70
The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).
How much meat?
30.4 / 45 points- Meat on the label24.5 / 35 points
70% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5.9 / 10 points
Protein is 55.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
16.8 / 20 pointsEstimated carbohydrate: About 9.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 7 ingredients. 1 is not in our ingredient database yet.
7 ingredients with nothing flagged
Minerals, tocopherols (vitamin E), vitamins
Allowed up to a legal maximum, none declared above it: iodine, manganese, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Vitamins, manganese, zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Minerals
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
1 not in our ingredient database yet
Horse and horse by-products
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Happy Dog UK6 x 800g · £32.99 | 6 x 800g | £32.99 | £6.87/kgCheapest in stock | Visit |
| Happy Dog UK800g · £5.99 | 800g | £5.99 | £7.49/kg | Visit |
| Happy Dog UK12 x 400g · £36.99 | 12 x 400g | £36.99 | £7.71/kg | Visit |
| Happy Dog UK6 x 400g · £21.99 | 6 x 400g | £21.99 | £9.16/kg | Visit |
| Happy Dog UK400g · £3.99 | 400g | £3.99 | £9.97/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 12 x 400g | £36.99 | £7.71/kg |
| 4 Oct 2026 | Happy Dog UK | 400g | £3.99 | £9.97/kg |
| 4 Oct 2026 | Happy Dog UK | 6 x 400g | £21.99 | £9.16/kg |
| 4 Oct 2026 | Happy Dog UK | 6 x 800g | £32.99 | £6.87/kg |
| 4 Oct 2026 | Happy Dog UK | 800g | £5.99 | £7.49/kg |
| 28 Sep 2026 | Happy Dog UK | 12 x 400g | £36.99 | £7.71/kg |
| 28 Sep 2026 | Happy Dog UK | 400g | £3.99 | £9.97/kg |
| 28 Sep 2026 | Happy Dog UK | 6 x 400g | £21.99 | £9.16/kg |
| 28 Sep 2026 | Happy Dog UK | 6 x 800g | £32.99 | £6.87/kg |
| 28 Sep 2026 | Happy Dog UK | 800g | £5.99 | £7.49/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 wet food scores 7 points higher and costs up to 10% more.
- Meat
- 72% this food 70%
- Carbs
- about 0% this food about 10%
- To feed
- 10% more per 1,000 kcal
+7 points
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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