

2 prices from Zooplus UK
Hill's Science Plan Senior Vitality Mature Adult 7+ Medium with Chicken & Rice
Good points
- No ingredient deductions
Worth knowing
- 13% meat
- Includes hydrolysed protein
First ingredients: Maize, broken rice (25%), chicken- and turkey meal (8% chicken, total 13% poultry), barley, oats… All ingredients
Label checked- Meat
- 13%
- Protein
- Not on label
- Carbs, dry weight
- Not on label
- kcal/100 g
- Not on label
Ingredients
Listed first: Maize. 13% of the recipe is declared meat.
Maize, broken rice (25%), chicken- and turkey meal (8% chicken, total 13% poultry), barley, oats, dried egg, protein hydrolysate, vegetable oil, animal fats, dried beet pulp, linseeds, minerals, dried carrots, dried tomato pomace, dried citrus fruit pulp, fish oil, spinach powder
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (9193 IU), vitamin D3 (928 IU), vitamin E (1300 IU), vitamin C (350 IU), iron (83.9mg), iodine (1.3mg), copper (8.3mg), manganese (8.7mg), zinc (173mg), selenium (0.2mg). With natural antioxidants.
How we read this label
First ingredient: “Maize”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Maize | Grain | Not given |
| broken rice (25%) | Grain | 25% |
| chicken- and turkey meal (8% chicken, total 13% poultry) | Named meat | 13% |
| barley | Grain | Not given |
| oats | Grain | Not given |
| dried egg | Other | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| vegetable oil | Fat, stock, extract or other processed ingredient | Not given |
| animal fats | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| linseeds | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| dried carrots | Vegetable, fruit or plant | Not given |
| dried tomato pomace | Vegetable, fruit or plant | Not given |
| dried citrus fruit pulp | Vegetable, fruit or plant | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| spinach powder. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
The label gives no analysis.
Why it scores 30
Starch scored best (10 of 20). Meat scored lowest (9.6 of 45).
How much meat?
9.6 / 45 points- Meat on the label4.6 / 35 points
13% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5 / 10 points
The label doesn’t give the protein and moisture we need: half marks.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 noted: hydrolysed proteins. 27 flagged nothing.
- 1 noted
- 27 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
27 ingredients with nothing flagged
Animal fats, antioxidants, barley, beet pulp, carrot, chicken, citrus pulp, egg, fish oil, linseed (flaxseed), maize (corn), minerals, oats, oils and fats, rice, spinach, tocopherols (vitamin E), tomato, vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, barley, beet pulp, carrot, chicken, citrus pulp, egg, fish oil, linseed (flaxseed), maize (corn), minerals, oats, oils and fats, rice, spinach, tomato
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, barley, citrus pulp, spinach, tomato, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 1%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £78.69 | £5.62/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £155.49 | £5.55/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £78.69 | £5.62/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £155.49 | £5.55/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £79.49 | £5.68/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £156.99 | £5.61/kg |
Your dog
Daily calories for your dog
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Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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