2 prices from Pets at Home
Lily's Kitchen Wild Campfire Adult Wet Dog Food Venison
WetCompleteAdultGrain-free
Good points
- 65% meat
- Low starch, about 18% carbs
- No ingredient deductions
First ingredients: 65% Freshly Prepared: Venison (40%), Pheasant (15%), Salmon (10%), Potatoes (3%), Butternut Squash (2%)… All ingredients
Label checked- Meat
- 65%
- Protein, dry weight
- 44%
- Carbs, dry weight
- ~18%
- kcal/100 g
- 113
Ingredients
Listed first: Venison. 65% of the recipe is declared meat.
- Meat 65%
- Plants 6%
- Other 0.1%
- No amount given 28.9%
65% Freshly Prepared: Venison (40%), Pheasant (15%), Salmon (10%), Potatoes (3%), Butternut Squash (2%), Green Beans (1%), Apples, Minerals, Hemp Oil (0.1%). Botanicals and Herbs: Golden Rod, Nettle, Aniseed, Rosehips, Marigold Petals, Cleavers, Kelp, Alfalfa, Milk Thistle, Dandelion Root, Burdock Root, Celery Seeds
Meat named animal protein
Additives
Nutritional Additives: Not Stated; Vitamins: Vitamin E 20mg; Trace Elements: Zinc (as Zinc Chelate of Glycine Hydrate) 25mg, Manganese (as Manganese Chelate of Glycine Hydrate) 1.4mg, Iodine (as Calcium Iodate, Anhydrous) 0.75mg, Copper (as Copper (II) Chelate of Amino Acid Hydrate) 1mg Locust Bean Gum
How we read this label
First ingredient: “Venison”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Venison (40%) | Named meat | 40% |
| Pheasant (15%) | Named meat | 15% |
| Salmon (10%) | Named meat | 10% |
| Potatoes (3%) | Vegetable, fruit or plant | 3% |
| Butternut Squash (2%) | Vegetable, fruit or plant | 2% |
| Green Beans (1%) | Vegetable, fruit or plant | 1% |
| Apples | Vegetable, fruit or plant | Not given |
| Minerals | Other | Not given |
| Hemp Oil (0.1%). Botanicals and Herbs: Golden Rod | Fat, stock, extract or other processed ingredient | 0.1% |
| Nettle | Vegetable, fruit or plant | Not given |
| Aniseed | Other | Not given |
| Rosehips | Vegetable, fruit or plant | Not given |
| Marigold Petals | Other | Not given |
| Cleavers | Other | Not given |
| Kelp | Vegetable, fruit or plant | Not given |
| Alfalfa | Vegetable, fruit or plant | Not given |
| Milk Thistle | Other | Not given |
| Dandelion Root | Other | Not given |
| Burdock Root | Other | Not given |
| Celery Seeds | Vegetable, fruit or plant | Not given |
The label's 65% figure covers the ingredients after it.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 44% and carbs about 18%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 10.2% | 44% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 6.1% | 27% |
| Carbohydrate | ~4.2% | ~18% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 0.5% | 2.2% |
| Ash | 2% | 8.7% |
| Moisture | 77% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy113 kcal/100 g
Why it scores 60
The kind of meat scored best (12 of 15). How it’s made scored lowest (8 of 20).
How much meat?
26.9 / 45 points- Meat on the label22.8 / 35 points
65% declared meat, as weighed before cooking; full marks at 100%.
- Protein level4.1 / 10 points
Protein is 44.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
13.9 / 20 pointsEstimated carbohydrate: About 18.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 25 ingredients. 1 is not in our ingredient database yet.
25 ingredients with nothing flagged
Alfalfa, aniseed, apples, burdock root, celery, cleavers, dandelion root, golden rod, green beans, hemp seed oil, marigold meal, milk thistle, minerals, nettle, potato, pumpkin, rosehips, salmon, seaweed, tocopherols (vitamin E), venison
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, aniseed, apples, burdock root, celery, cleavers, dandelion root, golden rod, green beans, marigold meal, minerals, nettle, potato, pumpkin, rosehips, salmon, seaweed, venison
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, aniseed, apples, burdock root, celery, cleavers, dandelion root, golden rod, green beans, marigold meal, nettle, pumpkin, rosehips, seaweed, venison, manganese, zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Milk thistle
- PMC13308462Hemp seed oil
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Hemp seed oil
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
1 not in our ingredient database yet
Pheasant
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Pets at Home up 11%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 1 x 150g | £1.69 | £11.27/kg |
| 4 Oct 2026 | Pets at Home | 1 x 400g | £3.59 | £8.97/kg |
| 27 Sep 2026 | Pets at Home | 1 x 150g | £1.52 | £10.13/kg |
| 27 Sep 2026 | Pets at Home | 1 x 400g | £3.23 | £8.07/kg |
| 10 Aug 2026 | Pets at Home | 1 x 150g | £1.52 | £10.13/kg |
| 10 Aug 2026 | Pets at Home | 1 x 400g | £3.23 | £8.07/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 11 to 23 points higher and cost up to 6% more.
- Meat
- 100% this food 65%
- Carbs
- about 4% this food about 18%
- To feed
- 13% less per 1,000 kcal
+23 pointsCompare
- Meat
- 72% this food 65%
- Carbs
- about 0% this food about 18%
- To feed
- 6% more per 1,000 kcal
+17 pointsCompare
- Meat
- 75% this food 65%
- Carbs
- about 4% this food about 18%
- To feed
- 36% less per 1,000 kcal
+13 pointsCompare
- Meat
- 70% this food 65%
- Carbs
- about 3% this food about 18%
- To feed
- 67% less per 1,000 kcal
+11 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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