

4 prices from Zooplus UK
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- About 45% carbs (dry weight)
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Chicken protein (26%), maize (26%), peas (25%), poultry fat (10%), dried apple pulp (4.3%)… All ingredients
Retailer’s own label, fully checked- Meat
- 32%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~45%
- kcal/100 g
- 343
Ingredients
Listed first: Chicken protein. 32% of the recipe is declared meat.
- Meat 32%
- Grain 26%
- Plants 29.3%
- Other 11.5%
- No amount given 1.2%
Chicken protein (26%), maize (26%), peas (25%), poultry fat (10%), dried apple pulp (4.3%), salmon protein (4%), hydrolysed liver (2%), salmon oil (1%), potassium chloride (0.4%), pea meal, dried parsley (0.1%), mannan-oligosaccharides (0.0198%), fructo-oligosaccharides (0.015%), mojave yucca (0.015%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (22,000 IU), vitamin B1 (4.7mg), vitamin B2 (6.4mg), vitamin B6 (8.5mg), vitamin B12 (0.3mg), vitamin C (240mg), vitamin D3 (1350 IU), vitamin E (500 IU), biotin (0.5mg), calcium-D-pantothenate (23mg), folic acid (0.4mg), niacinamide (55mg), zinc [protein hydrolysate zinc chelate] (105mg), manganese [protein hydrolysate manganous chelate] (30mg), copper [cupric(II)-protein hydrolysate chelate] (12mg), iodine [potassium iodide] (1.4mg), choline chloride (1800mg).
How we read this label
First ingredient: “Chicken protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken protein (26%) | Named meat | 26% |
| maize (26%) | Grain | 26% |
| peas (25%) | Vegetable, fruit or plant | 25% |
| poultry fat (10%) | Fat, stock, extract or other processed ingredient | 10% |
| dried apple pulp (4.3%) | Vegetable, fruit or plant | 4.3% |
| salmon protein (4%) | Named meat | 4% |
| hydrolysed liver (2%) | Organ meat | 2% |
| salmon oil (1%) | Fat, stock, extract or other processed ingredient | 1% |
| potassium chloride (0.4%) | Other | 0.4% |
| pea meal | Vegetable, fruit or plant | Not given |
| dried parsley (0.1%) | Vegetable, fruit or plant | 0.1% |
| mannan-oligosaccharides (0.0198%) | Other | 0.02% |
| fructo-oligosaccharides (0.015%) | Other | 0.015% |
| mojave yucca (0.015%). | Other | 0.015% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 45%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 13% | 14% |
| Carbohydrate | ~41% | ~45% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 31
The kind of meat scored best (8.7 of 15). Starch scored lowest (5 of 20).
How much meat?
12.7 / 45 points- Meat on the label11.2 / 35 points
32% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5 / 20 pointsEstimated carbohydrate: About 45% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
8.7 / 15 points- How the meat is listed5.7 / 12 points
The label lists the meat as meal and unnamed hydrolysed, which earns 48% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 45% to 29% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted: liver, parsley and yucca extract. 26 flagged nothing.
- 3 noted
- 26 nothing flagged
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
26 ingredients with nothing flagged
Apples, biotin (vitamin H/B7), choline chloride, folic acid (folate), fructo-oligosaccharides (FOS), maize (corn), mannan-oligosaccharides (MOS), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potassium chloride, poultry fat, processed animal protein, salmon oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), choline chloride, folic acid (folate), fructo-oligosaccharides (FOS), mannan-oligosaccharides (MOS), niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, fructo-oligosaccharides (FOS), maize (corn), mannan-oligosaccharides (MOS), peas, potassium chloride, poultry fat, salmon oil
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £64.99 | New Recipe! Economy Pack: 2 x 12kg | £64.99 | £2.71/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 12kg · £33.99 | New Recipe! 12kg | £33.99 | £2.83/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 5 x 1kg · £16.99 | New Recipe! Economy Pack: 5 x 1kg | £16.99 | £3.40/kg | Visit |
| Zooplus UKNew Recipe! 1kg · £3.79 | New Recipe! 1kg | £3.79 | £3.79/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £33.99 | £2.83/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 1kg | £3.79 | £3.79/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £64.99 | £2.71/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 5 x 1kg | £16.99 | £3.40/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £33.99 | £2.83/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1kg | £3.79 | £3.79/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £64.99 | £2.71/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 5 x 1kg | £16.99 | £3.40/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £33.99 | £2.83/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1kg | £3.79 | £3.79/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £64.99 | £2.71/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 5 x 1kg | £16.99 | £3.40/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 18 points higher at the same price or less.

- Meat
- 59% this food 32%
- Carbs
- about 33% this food about 45%
- To feed
- 45% less per 1,000 kcal
+18 points
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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