1 price from Zooplus UK
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
- Fresh meat, named by animal
- Cold-pressed, not extruded
Worth knowing
- About 47% carbs (dry weight)
First ingredients: 19.3% beef (from Angus beef, dried and ground), 19% wholegrain rice (ground), 12% duck meat (dried and ground), potatoes, linseed… All ingredients
Retailer’s own label, fully checked- Meat
- 31.3%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~47%
- kcal/100 g
- 328
Ingredients
Listed first: Beef. 31.3% of the recipe is declared meat.
- Meat 31.3%
- Grain 19%
- No amount given 49.7%
19.3% beef (from Angus beef, dried and ground), 19% wholegrain rice (ground), 12% duck meat (dried and ground), potatoes, linseed, millet (ground), herbs (dried), white fish oil, seaweed (dried), rapeseed oil, beet pulp, dried peat, yucca schidigera (dried and ground), fennel seed, apples (dried), medicinal clay, mussel meat extract from Perna canaliculus, algal lime
Meat named animal proteinGrain cereals
Additives
per kg: Vitamin A 10,000 IU, vitamin C 140 mg, vitamin D3 1. 000 IU, vitamin E 200 IU, vitamin B1 (thiamine mononitrate) 3.5 mg, vitamin B2 (riboflavin) 7 mg, vitamin B6 (pyridoxine hydrochloride) 4.2 mg, vitamin B12 (cyanocobalamin) 42 mcg, biotin 210 mcg, folic acid 0.35 mg, niacin 21 mg, calcium D-pantothenate 7 mg, choline chloride 1,050 mg. Trace elements: Manganese (manganese(II) oxide) 48 mg, copper (copper(II) oxide) 10 mg, zinc (zinc oxide) 62.5 mg, iodine (calcium iodate) 1.6 mg.
How we read this label
First ingredient: “19.3% beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 19.3% beef (from Angus beef, dried and ground) | Named meat | 19.3% |
| 19% wholegrain rice (ground) | Grain | 19% |
| 12% duck meat (dried and ground) | Named meat | 12% |
| potatoes | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| millet (ground) | Grain | Not given |
| herbs (dried) | Vegetable, fruit or plant | Not given |
| white fish oil | Fat, stock, extract or other processed ingredient | Not given |
| seaweed (dried) | Vegetable, fruit or plant | Not given |
| rapeseed oil | Fat, stock, extract or other processed ingredient | Not given |
| beet pulp | Vegetable, fruit or plant | Not given |
| dried peat | Other | Not given |
| yucca schidigera (dried and ground) | Other | Not given |
| fennel seed | Vegetable, fruit or plant | Not given |
| apples (dried) | Vegetable, fruit or plant | Not given |
| medicinal clay | Other | Not given |
| mussel meat extract from Perna canaliculus | Named meat | Not given |
| algal lime | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 47%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24.9% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 9.9% | 11% |
| Carbohydrate | ~42% | ~47% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 5.9% | 6.6% |
| Ash | 7.4% | 8.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy328 kcal/100 g
Why it scores 37
The kind of meat scored best (10.8 of 15). Starch scored lowest (4.5 of 20).
How much meat?
12.3 / 45 points- Meat on the label11 / 35 points
31.3% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.5 / 20 pointsEstimated carbohydrate: About 46.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
10 / 20 pointsHow it’s made: Cold-pressed: 10 of 20.
What kind of meat?
10.8 / 15 points- How the meat is listed10.8 / 12 points
The label lists the meat as fresh and dried, which earns 90% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 47% to 30% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 30 flagged nothing.
- 1 noted
- 30 nothing flagged
- 3 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
30 ingredients with nothing flagged
Apples, beef, beet pulp, biotin (vitamin H/B7), choline chloride, duck, fennel, fish oil, folic acid (folate), herbs, linseed (flaxseed), millet, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, rapeseed oil, rice, seaweed, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), choline chloride, folic acid (folate), herbs, millet, niacin (vitamin B3), pantothenic acid (vitamin B5), rapeseed oil, seaweed, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beef, beet pulp, duck, fish oil, herbs, linseed (flaxseed), millet, potato, rapeseed oil, rice, seaweed
- ASPCA Animal Poison ControlFennel
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Fennel
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
3 not in our ingredient database yet
Dried peat, medicinal clay, mussel meat extract from perna canaliculus
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK1.5kg · £9.49 | 1.5kg | £9.49 | £6.33/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1.5kg | £9.49 | £6.33/kg |
| 27 Sep 2026 | Zooplus UK | 1.5kg | £9.49 | £6.33/kg |
| 10 Aug 2026 | Zooplus UK | 1.5kg | £9.49 | £6.33/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 22 to 25 points higher and cost up to 5% more.
- Meat
- 76% this food 31.3%
- Carbs
- about 21% this food about 47%
- To feed
- about the same per 1,000 kcal
+25 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 31.3%
- Carbs
- about 8% this food about 47%
- To feed
- 36% less per 1,000 kcal
+23 pointsCompare
- Meat
- 76% this food 31.3%
- Carbs
- about 26% this food about 47%
- To feed
- 12% less per 1,000 kcal
+22 pointsCompare
- Meat
- 79.5% this food 31.3%
- Carbs
- about 33% this food about 47%
- To feed
- 5% more per 1,000 kcal
+22 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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