

2 prices from Zooplus UK
Good points
- No ingredient deductions
- Includes organ meat
- Cold-pressed, not extruded
Worth knowing
- About 52% carbs (dry weight)
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Dried chicken (28%), maize (21%), rice (20%), dried beef protein, maize gluten… All ingredients
Retailer’s own label, fully checked- Meat
- 28%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~52%
- kcal/100 g
- 356
Ingredients
Listed first: Dried chicken. 28% of the recipe is declared meat.
- Meat 28%
- Grain 41%
- Plants 11%
- Other 7.5%
- No amount given 12.5%
Dried chicken (28%), maize (21%), rice (20%), dried beef protein, maize gluten, salmon oil (4%), dried beet pulp (3.2%), linseed (3.1%), rapeseed oil (3%), egg powder, apple (2.5%), mixed herbs (2.2%), seaweed meal, cranberries (0.5%), yucca schidigera extract, sunflower oil, hydrolysed poultry liver, minerals
Meat named animal proteinGrain cereals
Additives
per kg: Vitamin A (22,000 IU), vitamin D3 (1200 IU), vitamin E (100mg), vitamin B1 (9mg), vitamin B2 (11mg), vitamin B6 (4mg), vitamin B12 (59μg), biotin (400μg), folic acid (1mg), niacin (45mg), vitamin C (33mg), calcium-D-pantothenate (22mg), choline chloride (780mg), zinc [zinc sulphate monohydrate] (84mg), iron [iron(II) sulphate monohydrate] (57mg), manganese [manganese(II) oxide] (20mg), copper [copper(II) sulphate pentahydrate] (10mg), iodine [calcium iodate anhydrous] (1mg), selenium [sodium selenite] (0.1mg), DL-methionine (1100mg). Technological additives: Binding agents.
How we read this label
First ingredient: “Dried chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried chicken (28%) | Named meat | 28% |
| maize (21%) | Grain | 21% |
| rice (20%) | Grain | 20% |
| dried beef protein | Named meat | Not given |
| maize gluten | Fat, stock, extract or other processed ingredient | Not given |
| salmon oil (4%) | Fat, stock, extract or other processed ingredient | 4% |
| dried beet pulp (3.2%) | Vegetable, fruit or plant | 3.2% |
| linseed (3.1%) | Vegetable, fruit or plant | 3.1% |
| rapeseed oil (3%) | Fat, stock, extract or other processed ingredient | 3% |
| egg powder | Other | Not given |
| apple (2.5%) | Vegetable, fruit or plant | 2.5% |
| mixed herbs (2.2%) | Vegetable, fruit or plant | 2.2% |
| seaweed meal | Vegetable, fruit or plant | Not given |
| cranberries (0.5%) | Vegetable, fruit or plant | 0.5% |
| yucca schidigera extract | Fat, stock, extract or other processed ingredient | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| hydrolysed poultry liver | Meat, animal not named | Not given |
| minerals. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 52%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24.8% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~47% | ~52% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3.3% | 3.7% |
| Ash | 5.3% | 5.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 32
The kind of meat scored best (10.7 of 15). Starch scored lowest (2.7 of 20).
How much meat?
11.1 / 45 points- Meat on the label9.8 / 35 points
28% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.7 / 20 pointsEstimated carbohydrate: About 51.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cold-pressed: 10 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
10.7 / 15 points- How the meat is listed7.7 / 12 points
The label lists the meat as dried, meal and unnamed hydrolysed, which earns 64% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 52% to 32% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: liver and yucca extract. 36 flagged nothing.
- 2 noted
- 36 nothing flagged
- 2 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed poultry liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
36 ingredients with nothing flagged
Apples, beef, beet pulp, biotin (vitamin H/B7), chicken, choline chloride, cranberries, DL-methionine, egg, folic acid (folate), herbs, linseed (flaxseed), maize (corn), maize (corn) gluten, minerals, niacin (vitamin B3), pantothenic acid (vitamin B5), rapeseed oil, rice, salmon oil, seaweed, sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), choline chloride, cranberries, DL-methionine, folic acid (folate), herbs, niacin (vitamin B3), pantothenic acid (vitamin B5), rapeseed oil, seaweed, sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beef, beet pulp, chicken, cranberries, egg, herbs, linseed (flaxseed), maize (corn), minerals, rapeseed oil, rice, salmon oil, seaweed, sunflower oil
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Binding agents, binding agents.
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 15kg | £40.49 | £2.70/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 15kg | £77.99 | £2.60/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 15kg | £40.49 | £2.70/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 15kg | £77.99 | £2.60/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 15kg | £40.49 | £2.70/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 15kg | £77.99 | £2.60/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 17 points higher at the same price or less.

- Meat
- 59% this food 28%
- Carbs
- about 33% this food about 52%
- To feed
- 40% less per 1,000 kcal
+17 points
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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