

1 price from Zooplus UK
Good points
- No ingredient deductions
- Cold-pressed, not extruded
Worth knowing
- About 50% carbs (dry weight)
First ingredients: 23.0% Angus beef (dried and ground), 23% whole rice, 6% duck meat (dried and ground), 5.0% potatoes, flaxseed… All ingredients
Retailer’s own label, fully checked- Meat
- 29%
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 323
Ingredients
Listed first: Angus beef. 29% of the recipe is declared meat.
- Meat 29%
- Grain 23%
- Plants 5%
- Other 8.4%
- No amount given 34.6%
23.0% Angus beef (dried and ground), 23% whole rice, 6% duck meat (dried and ground), 5.0% potatoes, flaxseed, millet (ground), dried herbs, 5.0% fish oil, seaweed (dried), 2.8% rapeseed oil, beet pulp, dried peat, Yucca schidigera (dried and ground), 0.4% fennel seed, 0.2% apple (dried), mussel meat extract from Perna canaliculus, algal lime
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A 10,000 IU, vitamin D3 1,000 IU, vitamin E 200mg, vitamin B1 3.5mg, vitamin B2 7mg, vitamin B6 4.2mg, vitamin B12 42mcg, biotin 210mcg, folic acid 0.35mg, niacin 21mg, vitamin C 140mg, calcium-D-pantothenate 7mg, choline chloride 1. 050mg, manganese (manganese(II) oxide) 48mg, copper (copper(II) oxide) 10mg, zinc (zinc oxide) 62.5mg, iodine (calcium iodate, anhydrous) 1.6mg Technological additives: Diatomaceous earth 5.000 mg
How we read this label
First ingredient: “23.0% Angus beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 23.0% Angus beef (dried and ground) | Named meat | 23% |
| 23% whole rice | Grain | 23% |
| 6% duck meat (dried and ground) | Named meat | 6% |
| 5.0% potatoes | Vegetable, fruit or plant | 5% |
| flaxseed | Vegetable, fruit or plant | Not given |
| millet (ground) | Grain | Not given |
| dried herbs | Vegetable, fruit or plant | Not given |
| 5.0% fish oil | Fat, stock, extract or other processed ingredient | 5% |
| seaweed (dried) | Vegetable, fruit or plant | Not given |
| 2.8% rapeseed oil | Fat, stock, extract or other processed ingredient | 2.8% |
| beet pulp | Vegetable, fruit or plant | Not given |
| dried peat | Other | Not given |
| Yucca schidigera (dried and ground) | Other | Not given |
| 0.4% fennel seed | Vegetable, fruit or plant | 0.4% |
| 0.2% apple (dried) | Vegetable, fruit or plant | 0.2% |
| mussel meat extract from Perna canaliculus | Named meat | Not given |
| algal lime | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21.7% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 9.8% | 11% |
| Carbohydrate | ~45% | ~50% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 6.2% | 6.9% |
| Ash | 7.4% | 8.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 32
The kind of meat scored best (8.4 of 15). Starch scored lowest (3.4 of 20).
How much meat?
10.9 / 45 points- Meat on the label10.2 / 35 points
29% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.7 / 10 points
Protein is 24.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.4 / 20 pointsEstimated carbohydrate: About 49.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
10 / 20 pointsHow it’s made: Cold-pressed: 10 of 20.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as dried and fresh, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Animonda GranCarno Original Senior (scores 69): carbs fall from 50% to 31% by dry weight, and protein is about 33%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 30 flagged nothing.
- 1 noted
- 30 nothing flagged
- 4 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
30 ingredients with nothing flagged
Apples, beef, beet pulp, biotin (vitamin H/B7), choline chloride, duck, fennel, fish oil, folic acid (folate), herbs, linseed (flaxseed), millet, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, rapeseed oil, rice, seaweed, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), choline chloride, folic acid (folate), herbs, millet, niacin (vitamin B3), pantothenic acid (vitamin B5), rapeseed oil, seaweed, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beef, beet pulp, duck, fish oil, herbs, linseed (flaxseed), millet, potato, rapeseed oil, rice, seaweed
- ASPCA Animal Poison ControlFennel
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Fennel
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
4 not in our ingredient database yet
Complete food for older dogs, diatomaceous earth, dried peat, mussel meat extract from perna canaliculus
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 10kg · £83.49 | Economy Pack: 2 x 10kg | £83.49 | £4.17/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 10kg | £83.49 | £4.17/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 10kg | £83.49 | £4.17/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 10kg | £83.49 | £4.17/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 14 to 28 points higher and cost up to 16% more.

- Meat
- 78% this food 29%
- Carbs
- about 8% this food about 50%
- To feed
- 4% less per 1,000 kcal
+28 pointsCompare

- Meat
- 72% this food 29%
- Carbs
- about 41% this food about 50%
- To feed
- 3% less per 1,000 kcal
+20 pointsCompare

- Meat
- 55% this food 29%
- Carbs
- about 34% this food about 50%
- To feed
- 5% less per 1,000 kcal
+14 pointsCompare

- Meat
- 43.5% this food 29%
- Price
- 16% more per kg
+14 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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