1 price from Zooplus UK
Good points
- 66% meat
- Low starch, about 10% carbs
- No ingredient deductions
First ingredients: Chicken meat (66% including heart, liver, stomach), meat broth (27%), whole egg (4%), chia seeds (1%), minerals (1%)… All ingredients
Retailer’s own label, fully checked- Meat
- 66%
- Protein, dry weight
- 50%
- Carbs, dry weight
- ~10%
- kcal/100 g
- 101
Ingredients
Listed first: Chicken meat. 66% of the recipe is declared meat.
- Meat 66%
- Other 34%
Chicken meat (66% including heart, liver, stomach), meat broth (27%), whole egg (4%), chia seeds (1%), minerals (1%), eggshells (0.5%), safflower oil (0.5%)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin D3 (200 IU), vitamin E (50mg), iodine [as calcium iodate, anhydrous] (0.2mg), manganese [as manganese (II) sulphate] (2mg), zinc [as zinc sulphate, monohydrate] (20mg).
How we read this label
First ingredient: “Chicken meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken meat (66% including heart, liver, stomach) | Named meat | 66% |
| meat broth (27%) | Fat, stock, extract or other processed ingredient | 27% |
| whole egg (4%) | Other | 4% |
| chia seeds (1%) | Other | 1% |
| minerals (1%) | Other | 1% |
| eggshells (0.5%) | Other | 0.5% |
| safflower oil (0.5%). | Fat, stock, extract or other processed ingredient | 0.5% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 50% and carbs about 10%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 11% | 50% |
| above the usual 38 to 48% for wet foods | ||
| Fat | 6.5% | 30% |
| Carbohydrate | ~2.1% | ~9.5% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 0.4% | 1.8% |
| Ash | 2% | 9.1% |
| Moisture | 78% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy101 kcal/100 gCalculated from the analysis.
Why it scores 67
The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).
How much meat?
28.1 / 45 points- Meat on the label23.1 / 35 points
66% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5 / 10 points
Protein is 50% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
16.8 / 20 pointsEstimated carbohydrate: About 9.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 10 ingredients. 1 is not in our ingredient database yet.
10 ingredients with nothing flagged
Broth (meat stock), chicken, egg, minerals, safflower oil, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: iodine, manganese, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Broth (meat stock), chicken, egg, minerals, safflower oil
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Safflower oil, manganese, zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
1 not in our ingredient database yet
Chia seeds
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 5% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK6 x 800g · £26.09 down 5% since 10 Aug | 6 x 800g | £26.09 | £5.44/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK down 5%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6 x 800g | £26.09 | £5.44/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 800g | £26.09 | £5.44/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 800g | £27.59 | £5.75/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 wet food scores 6 points higher at the same price or less.
- Meat
- 75% this food 66%
- Carbs
- about 0% this food about 10%
- To feed
- 52% less per 1,000 kcal
+6 points
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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